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Guest Blog: 3 Proven Ways to Personalize the Customer Service Experience

ShepHyken

This week on our Friends on Friday guest blog post my colleague, Ross Clurman, writes about how important it is to personalize the customer service experience. Regardless of the type of business you are in, there is always an opportunity to personalize the customer experience. Maintain an up-to-date customer database.

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Brand matters… now more than ever

C Space

In the face of rapidly shifting customer expectations, it can be hard for brands to maintain relevance. Charles Trevail, CEO of C Space and Interbrand, delves into the recent changes in consumer behavior, and why, because of these changes, brands have more room to play than ever before. Being a customer is emotional.

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