Find, Win, Keep: A simple customer centric business strategy
ijgolding
JULY 27, 2016
When you consider I left GE in 2004 – over twelve years ago, that is an impressive fact. Gary’s probing went as follows: ‘What is our strategy to sustainably FIND new customers?’ Back in 1999, the concept of the ‘customer journey’ did not really exist. ’ Now that is a question.
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