How customer intelligence software helps companies fight the survey epidemic
Alida
APRIL 7, 2016
Despite of advances made in the customer intelligence software space, many companies are still relying on surveys. They are impersonal and generic , not connected to the data or experience of the individual customer. Even the venerable Pew Research has seen its response rate plummet from 36 percent in 1997 to only nine percent in 2004.
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