Which is more integral to success: Digitization or customer experience?
CX University
JANUARY 30, 2018
A top-of-the-line experience in 2018 might easily seem frustrating in 2028. In the last decade, mastery in customer satisfaction has delivered a CAGR of 15%. While a single initiative to understand customer journeys is laudable, this practice needs to be sustained over the long-term, or success will be temporary. So, how to accomplish this.
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