NPS, CES, CSAT: Which One is the Best Metric?
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SEPTEMBER 20, 2019
In 2003, loyalty consultant Fred Reichheld proposed a simple method to measure loyalty, called the Net Promoter Score ® (NPS ® ). . CES is used to measure the level of effort that a customer experiences when they interact with your brand. with your company and its products, services, and interactions. . Net Promoter Score (NPS).
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