Surveys Don't Sell!
CX Journey
AUGUST 5, 2014
I don''t know how many clients I''ve had to talk off the marketing ledge and get them to focus on the task at hand: use VoC/CX surveys to genuinely listen to your customers and, of course, act on their feedback. The article is based on research that was summarized in an HBR article in May 2002. and do nothing with the feedback."
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