CJM Series, Part 3: 5 Pitfalls of Customer Journey Mapping and How to Avoid Them
FEBRUARY 12, 2018
Reading Time: 3 minutes You’ve overcome objections to journey mapping, gathered the necessary resources, and organized a team to tackle the project. Now what? It’s time to begin mapping, but don’t fall victim to these 5 pitfalls: 1) Lack of scope.