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Enhance Design with Machine Learning: ML for UX & Product Designers: Part II

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Now that we have a basis for understanding how Machines Learn (ML) from Part 1 of this series, we can begin to consider how to build mechanisms that support learning into our work to enhance design with machine learning. Enhancing Design with Machine Learning. Parsing Complex Information. Although computers have been capable for some time of receiving and transmitting complex information such as audio and video, they have not been able to interpret or process it in a meaningful way until advent

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Machine Learning for UX & Product Designers: Part I

Truthlab

Machine Learning (ML) is a “field of study that gives computers the ability to learn without being explicitly programmed” ( Arthur Samuel , 1959). 2 Machine Learning is a subset and fundamental principle of Artificial Intelligence (AI). 3. The goal of Machine Learning is to enable computers to learn on their own. A machine’s learning algorithm enables it to identify patterns in observed data without having explicit pre-programmed rules and models. 3.

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How Do User Analytics Affect Product Development and Customer Experience?

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What is User Analytics? User analytics involve tracking activities of users who visit a particular website or mobile app. The goal of this process is to gather all relevant data which can be analyzed to precisely define the target marketing group and identify their preferences, requirements and behaviors. Ultimately, the insights acquired can play an indispensable role in the development of an exceptional product and user experience based on a definitive understanding of the target audience and

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Moderated Research in Product Development and Marketing

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What is Moderated Research in Product Development and Marketing? Moderated research, more commonly referred to as moderated usability testing , involves conducting live, real-time sessions between target users and a moderator, or facilitator, in which the users are guided through a series of predetermined tasks. With consent, the live interactions, questions and impressions expressed by the test users can be recorded, reviewed and analyzed to help deliver a concise and exceptional user experienc

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Summer Reading for Designers: 8 Books for Creative Insight & Inspiration

Truthlab

Whether you’re planning on a vacation or staycation, summer may be the perfect time to catch-up on your reading. Immersing yourself in a thrilling mystery, riveting Sci-Fi, fantasy or graphic novel is all well-and-good, but you may also enjoy gaining insight into design theory. If you’re in the mood for learning and retrospection, check-out the books on our Summer Reading for Designers list.

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What is a Customer Journey Map?

Truthlab

What is a Customer Journey Map? A customer journey map is a way to visualize your customer’s progress through touchpoints with your brand and/or product. Journey maps show how customers are interacting with your product (such as visiting your website or app, walking into your store, calling into a product demo, et cetera) as well as how they feel each step of the way (to identify what the customer perceives to be easy or difficult when interacting).

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Curate a B2B Testing Panel with these Simple Tips

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In order to understand what it takes to curate a B2B testing panel, first, it is important to understand the basics of B2B testing. Business to Business (B2B) testing involves the process of conducting tests to improve the rate of product usage or website visits that provide a business with greater product adoption, loyalty and conversion rates. The ultimate goal of these tests is to help a business optimize its understanding of its market, customers, end users and competition.

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