Understanding the Divide Between How Online Shoppers Use and Write Reviews


This article is by Michelle Delgado. Michelle is a Content Developer and Marketer at Clutch , a B2B ratings and reviews firm based in Washington DC. Her research focuses on website builders, web design, and app development.

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Why Businesses Need Social Media


This article was written by Kristen Herhold. Kristen is a content writer and marketer at Clutch , a B2B research firm in the heart of Washington, D.C. Connect with her on LinkedIn , or reach out with any questions, comments, or concerns at or 202-840-6690.

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How Mobile is Transforming the Customer Experience


These days, it’s hard to imagine how we ever got along without smartphones. Calculators, road maps, databases, photo albums, and even credit cards can all live in a single space the size of our hand.

Donating Lunches With Inspiration Through #HashtagLunchbag


When a group of friends in Los Angeles wanted to find a way to give back to the community, they went to a local grocery store and bought food to make 100 lunches. The friends had fun and connected with one another on a whole new level while preparing the lunches.

The New Standard: Why Employee Obsession Matters

We often hear about putting the customer first, or the famous saying: the customer’s always right. But at TaskUs, we put the employee before our customers and before our shareholders. Read our eBook to learn more about why we focus on the employee experience.

The 3 Types of Work Rooms Every Office Should Have


There are different stages of the work process, a nd those stages require different types of external environments for focus, says Marilyn Puder-York, psychologist and executive coach.

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Why Physicians Should Care About Online Reviews


Online reviews and public feedback from other patients are an important research tool for healthcare consumers. . According to Software Advice , 62 percent read online reviews as the first step to finding a new doctor or physician in 2016. That is up from 25 percent of patients in 2013.

Local Search and Online Reviews Survey 2017


Key Takeaways from ReviewTrackers Local Search and Online Reviews Survey 2017. Over 50 percent of consumers often or always check out online reviews, while only 34 percent seek out information on discounts and pricing.

Customer Service vs. Customer Experience: What’s the Difference?


So many companies are talking about customer experience (CX). They’re putting it at the top of the corporate agenda. They’re creating new positions within their organizations and hiring customer experience representatives. They’re making CX software part of their investment priority.

37 Techniques to Achieve Excellent Customer Service

Excellent customer support is essential for any business. Many are turning to phone support as the most effective way for developing personalized and real-time connections and solutions for their customers.

How U.S. Bank Successfully Keeps Track of Reviews


How to Improve Customer Experience with Marketing


Customer experience looked very different in the early 1900s than today. At that time, customers were just beginning to experience the option to return items, for example. This type of experience was unique and part of a new type of consumer culture.

The Top Trends in Technology at SXSW


South by Southwest (SXSW), the annual conglomerate of film, interactive media, and music festivals in Austin, Texas, continues to amaze its attendees. This year, the ReviewTrackers team once again conquered SXSW.

How to Respond to a Negative Review


“No business is immune to a negative online review.”. Even those with a 5-star reputation receive the occasional scathing comment from a customer-turned-critic (or a bitter ex-employee-turned-hater.).

The Future of the Customer Journey


The customer journey is a series of steps a consumer takes when engaging with your company.

Customer Experience Transformation in Telecoms

Transforming CX: Critical success factors mobile operators are looking for.

Why Happy Customers Don’t Become Repeat Customers — and How to Get Them Back


This article was written by Brandon Carter, a customer engagement and loyalty writer and analyst for Access Development. Read more of his articles over on the Access Loyalty Blog. Customers and Your Business: Love at First Sight?

Understanding Customer Experience Management


It’s one of the phrases that have risen to the top of many a business agenda. A rapidly growing amount of companies and executives are talking about it, to be sure. And its place on businesses’ lists of investment priorities is higher than ever. . What is Customer Experience Management?

Developer Roundtable: How to Get App Reviews


Online reviews play a major role in shaping the purchase decisions of today’s consumers.

Customer Success Story: Nicklaus Children’s Hospital


There is a vital shift happening right now in healthcare. People are bringing technology-fueled expectations to their patient experience, and they are demanding innovation in the way care is delivered and managed.

The Ten Commandments of Customer Service

This cheat sheet covers ten fundamentals of customer service to help your business excel.

Restaurant Guests More Likely to Leave Positive Reviews on Facebook


Restaurant guests are more likely to leave high ratings on Facebook than on any other review site, according to research by award-winning customer feedback software ReviewTrackers.

Why Ford is Building an Engaging Customer Experience


In case you haven’t heard, there’s a shift taking place in the automotive industry. After a century of the car being the center of the American dream, a symbol of individual freedom , automotive manufacturers are facing a new challenge.

SXSW Interactive Parties: Meet ReviewTrackers at These Events


South by Southwest (SXSW) will take place from March 10 through March 19, 2017 in Austin – and we here at ReviewTrackers are thrilled to be taking part in this epic event with an event of our own, The Customer Social. SXSW offers the most unique industry convergence of music, film, and technology.

4 Reasons Why Your Company Should Be Monitoring Employee Review Sites


For today’s consumers, it has become a major part of the decision-making process: to read online reviews of products, services, and local businesses, and see what other people have to say. For restaurants, you go to Yelp or Facebook.

5 Things You Can Do to Make Your Customer Experience Stickier

Tactics for Boosting Engagement and Brand Affinity.

3 Ways Franchises Can Better Understand Their Customers


Hundreds of franchisees fail each year, according to the Wall Street Journal. To avoid being one of these unsuccessful franchises, you must place the customer at the center of your business, deliver the best possible experiences for them, and listen to and act on customer feedback.

How to Get Reviews For a New Online Store


This article was written by Victoria Greene, a freelance writer and brand consultant. She writes her own blog VictoriaEcommerce , where she shares her best tips for gaining honest customer feedback. Your brand’s reputation matters.

The 4 Biggest Mistakes Brands Make When Monitoring Online Reviews


This article was written by Vivek Patel, who works as a Local Search Specialist for E2M, a content marketing agency based in San Diego that specializes in content strategy, creation, promotion, and SEO for domestic and overseas clients. You can find Vivek on Twitter @vivekrpatel.

How Proper Training is Kryptonite to Bad Online Reviews


A business’ online reputation is increasingly important. This is especially true for restaurants. Regarding potential diners, 55 percent of adults read online reviews before visiting a restaurant.

How Does Customer Experience Impact Angry Customers?

Let's look at how the customer experience of an angry customer informs strategy, and how companies can transform frustrated customers into delighted ones.

In Finance, Customer Service Can Make (or Break) Your Company’s Reputation


Reputation is a powerful business currency in banking and financial services. But reputational crises continue to encumber firms. In a survey by Ernst & Young, respondents said reputation was one of the most important factors in deciding whether or not to trust a financial services provider.

Customer Experience Survey: The Beginner’s Guide


“We care deeply about our customers.” Or: “We ❤️️ our customers.”. We’ve seen a number of companies use either of these taglines or some other similarly customer-focused phrase in order to profess their undying, indissoluble love for their customers.

What is Review Generation?


Review generation is the process of getting more customer reviews on your business locations’ online review pages on sites like Google, Facebook, TripAdvisor, and Yelp. This can be done by: Sending emails to customers asking them to leave reviews for your business.

Customer Success Story: Hwy 55 Burgers, Shakes and Fries


Customers expect a positive experience when they dine at your restaurant. Online reviews are a vital source of customer feedback to improve the guest experience. They’re also a key source of information for customers when searching for a restaurant.

5 Customer Satisfaction Templates You Can Use Right Away

Begin or improve your customer satisfaction program with these 5 ready to use templates.

Patients More Likely to Review Their Doctors After a Negative Experience


Healthcare consumers are more likely to review their physicians on online review sites after a negative patient experience, according to research by customer feedback software company ReviewTrackers.

Why You Need a Location Page for Each Franchise in Your Business


Franchises are meant to be found. Each franchise location should have its own location page to optimize for local search and be valuable for consumers searching for businesses near them. .

5 Undeniable Ways Online Reviews Affect Local Search


Online reviews on websites like Google, Facebook, Yelp, and TripAdvisor can make or break your company’s brand reputation.

Your Ultimate Guide to 5-Star eCommerce Reviews


This article was written by Victoria Greene, a branding consultant and freelance writer. On her blog, VictoriaEcommerce, she shares tips on ecommerce and how writers can develop their craft. She is passionate about using her experience to help brands grow their business the right way.

Customer Experience Strategy: How to Measure the Immeasurable

Take a second to reflect on the brands you love. How do you go about creating an awesome customer experience strategy that works for your own customers?