QuestionPro Audience

Vuzix to Debut ‘Blade’ Smartglasses at CES Next Week

QuestionPro Audience

Vuzix today announced they’ll be unveiling their latest smartglasses at this year’s CES in Las Vegas.

All About Father’s Day: Fun Facts and More

QuestionPro Audience

Father’s Day falls on June 17th this year, and it looks like dads—and retailers—across the U.S. will be pretty happy with their kids. According to a study by the National Retail Federation, the expected spend for Father’s Day is $15.3

Which Industries Should Worry About Gen Z?

QuestionPro Audience

The consumer trends of the millennial generation have been a hot topic for many brands, and now the focus has moved to the up-and-comers, Generation Z. Members of Gen Z—those born during the mid-1990s to the early 2000s—are generally tech-savvy, open-minded, and socially responsible.

The Top 5 Infographics of May

QuestionPro Audience

May brings fresh flowers, and fresh infographics! We love a good data dive at QuestionPro Audience, and we know you do too. Especially when they come in our favorite guilty pleasure—a colorful infographic. So, we’ve curated a list of the top 5 infographics of May for your reading enjoyment. .

Expert Forum: Choosing the Best Path for Transforming a Legacy Contact Center

The world’s most influential and customer-centric firms lead with technology, but do not let technology lead their customer relationships. Iconic firms – as such firms are labelled – recognize that providing exceptional customer experience is a key driver of increased revenue and brand loyalty. Register now to learn what strategies differentiate an iconic firm from other businesses

Declaration of War? North Korea and What Americans Think About Recent Threats

QuestionPro Audience

In July 2017, North Korea announced that it had fired the first intercontinental ballistic missile capable of hitting the United States’ mainland. President Trump responded by using his favorite social media platform, claiming that the North Korean leader and its government had nothing better to do.

2018 Home Renovation Report: Homeowner Trends, Spending and Priority Projects

QuestionPro Audience

Just as fall signals football and cider mills, spring brings the home renovation projects that were set aside for the winter. QuestionPro Audience conducted a survey with 500 homeowners across the United States to gauge homeowner trends, future renovation plans and spending habits for spring 2018.

The Customer Experience—Why It Matters

QuestionPro Audience

In this digital age, every interaction between a consumer and brand matters. Due to social media, everyone has a voice, and can air their grievances to a huge audience, which may deter prospective customers, and turn away current customers.

Food For Thought: How Millennials Are Changing The Food Industry

QuestionPro Audience

Food, and what consumers expect from food manufacturers and grocery stores, is evolving. Case in point: after almost a decade of discussion, the FDA is now requiring restaurants and food chains with 20 or more locations to post calorie counts.

The Top 3 Ways to Forecast for Your Contact Center

Forecasting is no easy task. It can be difficult to schedule the right amount of agents at the right time. Download our ebook to learn how to reduce overstaffing and understaffing, lower customer wait times and improve the customer experience with proper forecasting.

Can Our Smartphone Addiction Be Fixed?

QuestionPro Audience

The smartphone has been an integral part of our society for almost two decades. Who could ever have guessed this small device would change our world so drastically? Today, the smartphone serves many purposes: telephone, calendar, navigation, web browser, note-keeper…the list can go on and on.

How Millennials Are Impacting the Future of Business Travel

QuestionPro Audience

I know what you’re thinking: “another day, another millennial-focused article”. But as a generation that is on the cusp of surpassing baby boomers as the nation’s largest living adult generation , it’s important for brands to take notice of the trends they’re setting as consumers.

How the Entertainment Industry is Using Data Collection

QuestionPro Audience

Hollywood is learning what those in the market research world have known for years: follow the data. For years, film studios have had only a vague understanding of who’s buying tickets to their films.

5 Ways to Keep Survey Respondents Engaged

QuestionPro Audience

Surveys are powerful tools that businesses rely on to learn the motivations of consumers and gain insight into their feelings towards brands.

Getting to Iconic – How leading brands balance technology and human talent to deliver exceptional CX

The world’s most influential and customer-centric firms lead with technology, but do not let technology lead their customer relationships. Iconic firms – as such firms are labelled – recognize that providing exceptional customer experience is a key driver of increased revenue and brand loyalty. Register now to learn what strategies differentiate an iconic firm from other businesses

How Mobile Apps are Changing Travel in 2018

QuestionPro Audience

Experts are predicting 2018 to be the year mobile technology officially takes over travel. Gone are the days of making blind booking arrangements and hoping for the best, or using a travel agent. Even sitting down at a desktop computer is no longer necessary.

5 Things Hollywood Does Well When It Comes To Marketing

QuestionPro Audience

The recent soft landing of Solo: A Star Wars Story makes one wonder about the supremacy of the Disney marketing machine. Is there a Star Wars fatigue setting in? Did the studio release the movie too soon after another Star Wars movie?

Cluster Sampling vs Stratified Sampling

QuestionPro Audience

Cluster Sampling and Stratified Sampling are probability sampling techniques with different approaches to create and analyze samples. . Cluster Sampling is a method where the target population is divided into multiple clusters.

Millennials Are Saying Sayonara to the Big Beer Industry

QuestionPro Audience

Millennials are saying sayonara to the big beer industry. Core big domestic beer brands like Budweiser, Miller, and Coors were down 3% in 2017, and have been declining every year since 2011. In fact, for the first time since the 1970s, Budweiser has fallen out of the top 3 best-selling beers.

Executive Report: The Customer Data Too Often Overlooked by the C-Suite

A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data. Download the report to learn how executives can find and use VoC data to make more informed business decisions.

Millennial’s Spring Break Travel Trends

QuestionPro Audience

Every year, thousands of young Americans flock to destination spots for a week of vacation during spring break. This year, 53% of millennials plan to travel for spring break.

Ten Market Research Myths that Harm Your Brand

QuestionPro Audience

Market research is the fuel that propels products, services, and even ideas. In fact, market research might even be more important than the fuel metaphor, since crashing a campaign or initiative is more severe than sputtering at the gate.

How the Smart Speaker is Revolutionizing the Home

QuestionPro Audience

2017 was predicted to be the year of the smart home, and consumers are slowly integrating the new technology into their homes.

Types of Sampling for Social Research

QuestionPro Audience

Social research is a scientific method usually applied to social sciences to investigate human behavior. Social research scientists gather feedback and opinions on critical topics from their clientele that help them in recognizing areas of improvement according to human needs.

Get the Stats- Don’t Become a Tragic Customer Experience Statistic

The results are in: only 2% of customers prefer chatbots. Yet 66% of businesses plan to use a chatbot this year, with the intention to improve customer satisfaction. Are you surprised? If so, you’re not alone. Understanding customer expectations is key to your CX strategy. But technology and consumer preferences change so fast. How well do you really know what your customers want?

Why You Should Use Mobile To Conduct Market Research

QuestionPro Audience

Market research is a valuable tool, and one that the smartest companies invest in. Companies like Lego, McDonald’s and Apple have been utilizing market research (MR) for years, and dominate their respective markets.

Cashing In On The Royal Wedding

QuestionPro Audience

The royal wedding is only days away, and excitement is in the air—and not just in England, but in the bride’s home country of America too. While we may not have a royal family in the U.S., we are certainly excited to be represented by one of our own in this wedding.

Why Customer Satisfaction Surveys Don’t Satisfy, and What to do About it

QuestionPro Audience

If you haven’t been docked in a space lab for the past 30 years, I’m sure you’ve been asked to complete a customer satisfaction survey, after a recent shopping experience, whether online or offline.

“OK, Google…” How Smart Speakers Will Evolve in 2018

QuestionPro Audience

Move over, smartphone. Smart speakers are the new “it” device. While not exactly new to the market (both Amazon Echo and Google Home launched over a year ago) consumers are coming out in droves in 2018 to purchase these smart speakers.

How to Create an Exceptional Customer Experience

Learn 5 actions your organization can take right now to improve the customer experience.

4 e-Newsletter Tips To Ensure Your Company’s Success

QuestionPro Audience

In this digital era where businesses are in constant communication with their audience via social media, many feel the e-newsletter is not necessary, or simply go through the motions when sending one out.

Tips 60

Why Research is Crucial for Ad Agencies in 2018

QuestionPro Audience

Advertising agencies are facing a lot of adversity in 2018. With more and more big brands like Sprint, Netflix, and L’Oreal cutting their agencies to take their advertising in-house, ad agencies are scrambling to re-route.

Seven Sins to Avoid When Designing a Survey

QuestionPro Audience

A year ago, we published a series of best practice for questionnaire development. This year, we would like to highlight some common mistakes that research practitioners should avoid, to ensure their data collection effort is not wasted.

Memorial Day 2018 By The Numbers

QuestionPro Audience

After a winter that felt like it would never end, Memorial Day weekend is finally here, and it’s bringing the heat. In addition to the rising temperatures, consumer spending is up! We did the research, so you don’t have to.

Study: The Health of the Contact Center

What does it take to engage agents in this customer-centric era? Download our study of 1,000 contact center agents in the US and UK to find out what major challenges are facing contact center agents today – and what your company can do about it.

Market Research: Why Every Small Business Needs It

QuestionPro Audience

Attention, small businesses! According to the U.S. Small Business Administration , there are currently 28.8 million small businesses in the United States. These businesses have played a major role in economic growth because they create so many jobs (1.4 million in 2014!),

Stupid Questions To Avoid When Writing A Survey!

QuestionPro Audience

Clichés and aphorisms can be both inspirational and educational. Sometimes they are practical for everyday living. Take, for example, the sayings: “There are no stupid questions” or “The only stupid question is the one you don’t ask.”.

Stupid Questions To Avoid When Writing A Survey!

QuestionPro Audience

Clichés and aphorisms can be both inspirational and educational. Sometimes they are practical for everyday living. Take, for example, the sayings: “There are no stupid questions” or “The only stupid question is the one you don’t ask.”.

Top 5 Infographics of the Week

QuestionPro Audience

We happily admit it: here at QuestionPro Audience, we are research and data nerds. We love to know the latest research, and if it’s in an informative and easy-to-read infographic, even better! We’ve compiled this week’s best infographics, for your reading and visual pleasure. Enjoy!

Best Practice Webinar: Conquering Attrition in the Contact Center

3 Imperatives to Engage and Retain Employees. Your frontline employees make or break your customer experience. Yet, attrition can mean delivering customer service with fewer and less-tenured employees, directly affecting your quality of service and forcing you to rethink your customer experience strategy. Join industry expert Lori Bocklund and Genesys experts to examine the root causes of contact center turnover. Learn how to conquer attrition with a hyper-focus on these key areas: Increase focus on coaching and development. Become more strategic in hiring and training. Discover new ways to engage your employees. Presented by. Lori Bocklund, President, Strategic Contact Inc. Cameron Smith, Global Director of Solution Strategy, Genesys. Steve Kosiba, Product Marketing Manager, Decisions & WFO, Genesys. March 21st, 2018 11 AM PST, 2 PM EST, 7 PM GMT. This webinar will be presented LIVE in North America! Not sure you have time to join the live session? Register anyway and we'll send you the recording afterward!