QuestionPro Audience

Vuzix to Debut ‘Blade’ Smartglasses at CES Next Week

QuestionPro Audience

Vuzix today announced they’ll be unveiling their latest smartglasses at this year’s CES in Las Vegas.

Congratulations to QuestionPro’s Engineer of the Quarter!

QuestionPro Audience

Our Engineering and Product teams had a great quarter in preparation for QuestionPro’s second official Engineer Appreciation Day. Huge congratulations and recognition goes to Ronak Shah, Sr.

Super Bowl Impact on Consumer Spending

QuestionPro Audience

America’s favorite day to eat wings, drink beer and sit on the couch is nearly here. The first Super Bowl game was played in 1967, and over the past 51 years, has grown into quite a spectacle. This year, more than 188.5 million people are expected to tune in for Sunday’s festivities.

Declaration of War? North Korea and What Americans Think About Recent Threats

QuestionPro Audience

In July 2017, North Korea announced that it had fired the first intercontinental ballistic missile capable of hitting the United States’ mainland. President Trump responded by using his favorite social media platform, claiming that the North Korean leader and its government had nothing better to do.

Customer Experience Transformation in Telecoms

Transforming CX: Critical success factors mobile operators are looking for.

5 Tips to Improve Your Data Quality

QuestionPro Audience

Every good idea should be supported by extensive research. Businesses can’t afford to go to market with a new product that hasn’t been properly researched. If you’re unconvinced, let us remind you of “new Coke”, which was launched in 1985 after Coca-Cola lost market share to their rival, Pepsi.

Tips 15

Is There a Difference Between Questionnaires and Surveys?

QuestionPro Audience

If you thought the answer was that they are both the same you couldn’t further from the truth. Though the two are different, they are often used interchangeably. It may sound like a semantic dispute, but hopefully the difference will be clearer by the end of this blog post.

Seven Sins to Avoid When Designing a Survey

QuestionPro Audience

A year ago, we published a series of best practice for questionnaire development. This year, we would like to highlight some common mistakes that research practitioners should avoid, to ensure their data collection effort is not wasted.

Data 27

Why You Should Use Mobile To Conduct Market Research

QuestionPro Audience

Market research is a valuable tool, and one that the smartest companies invest in. Companies like Lego, McDonald’s and Apple have been utilizing market research (MR) for years, and dominate their respective markets.

The Ten Commandments of Customer Service

This cheat sheet covers ten fundamentals of customer service to help your business excel.

Panel Research: Why It Matters

QuestionPro Audience

It’s not breaking news that the way we conduct market research is changing. The research industry is evolving with technological advances such as mobile phones, which allow you to conduct panel research and collect data easier and faster than the traditional landline surveys.

All about Panel Management Software

QuestionPro Audience

What is a Research Panel? A research panel is a pre-qualified community of individuals with relevant backgrounds who have agreed to participate in quantitative and qualitative research initiatives that will ultimately provide the researcher with insights on various products or services.

Top 5 Money Management Apps Every Millennial Needs

QuestionPro Audience

Millennials get a tough rap. If it’s not a news story about how entitled they act, they’re being told they’ll never be able to afford to buy a house because they spend their money on avocado toast.

How Artificial Intelligence Is Changing eCommerce

QuestionPro Audience

The future is here, and the future is artificial intelligence. A technology that once sounded futuristic is now here, and smart businesses have realized it’s not an optional tool in this tech-crazed climate, and begun implementing AI in order to create the easiest possible user experience.

“OK, Google…” How Smart Speakers Will Evolve in 2018

QuestionPro Audience

Move over, smartphone. Smart speakers are the new “it” device. While not exactly new to the market (both Amazon Echo and Google Home launched over a year ago) consumers are coming out in droves in 2018 to purchase these smart speakers.

5 Things You Can Do to Make Your Customer Experience Stickier

Tactics for Boosting Engagement and Brand Affinity.

Lies And The Lying — Survey Takers Who Tell Them

QuestionPro Audience

Ok, I couldn’t help myself here. I’m playing off the title of a great satirical book by Al Franken, a comedian who later became the Democratic Senator for the State of Minnesota. According to the experts, and Franken would agree, we’re all a bunch of liars. If you don’t believe me, google it.

Top 10 Infographics of December 2017

QuestionPro Audience

As an industry leader in market research, people look to us for thought-provoking content. We love sharing insightful data with our readers, so we curated a list of our top 10 favorite projects from the month of December. Enjoy! 1 – Comparing the World’s Money & Markets.

The 7 Best (Free) Bitcoin Apps

QuestionPro Audience

The bitcoin craze isn’t ending any time soon, with prices expected to rise to $18,600 over the weekend. Although there are many critics of the cryptocurrency, it has reached a record value of more than $1 billion.

Land of the Free and Home of the Taxed

QuestionPro Audience

The call to reform the tax code was one of President Trump’s biggest promises during the 2016 presidential campaign, and after much debate and fanfare, the Senate passed the proposal, 51-49, marking the first time in 27 years the tax code has been substantially changed.

How Does Customer Experience Impact Angry Customers?

Let's look at how the customer experience of an angry customer informs strategy, and how companies can transform frustrated customers into delighted ones.

How The Total Solar Eclipse Affected Americans

QuestionPro Audience

How Has the Total Solar Eclipse Affected Americans? There are very few truly great events in this world that sporadically take place. But like clockwork, just as quickly as these events come, these events also are disregarded as the immediate past.

Data 18

Driverless Cars: Are Consumers Ready?

QuestionPro Audience

The past few years have been a whirlwind for the autonomous automotive industry.

Amazon HQ2: What It Means For the Chosen City

QuestionPro Audience

After months of waiting, and proposals from 238 cities, Amazon has announced their short list of potential cities for its second headquarters (HQ2).

The Future of Vendor Risk Assessments for Data Security and Governance: A Zero Trust Approach

QuestionPro Audience

Data is the lifeblood of today’s digital businesses, and protecting it from theft, misuse, and abuse is the No. 1 responsibility of every data security professional.

5 Customer Satisfaction Templates You Can Use Right Away

Begin or improve your customer satisfaction program with these 5 ready to use templates.

What are Online Survey Panels?

QuestionPro Audience

With the kind of competition that’s coming up in the market every day, it becomes crucial for organizations to be on the edge of things and be better than the best. New strategies and options to leverage on competition are developed to gain maximum benefits.

CES Sum Up: The Top 5 Gadgets We Can’t Wait to Purchase

QuestionPro Audience

The Consumer Electronics Show (CES) is an annual trade show where the consumer technology world goes to introduce their newest innovations to the marketplace.

How to improve survey data quality

QuestionPro Audience

Numerous industry reports have consistently shown that, in comparison to other research methodologies, online research remains the dominant methodology of choice for research practitioners.

Mobile Apps in the Classroom

QuestionPro Audience

Education has changed drastically over the past decade, due to the introduction of mobile applications in the classroom. While it may seem foreign or unnecessary to parents, this way of learning and communicating is here to stay.

Customer Experience Strategy: How to Measure the Immeasurable

Take a second to reflect on the brands you love. How do you go about creating an awesome customer experience strategy that works for your own customers?

How Mobile Apps are Changing Travel in 2018

QuestionPro Audience

Experts are predicting 2018 to be the year mobile technology officially takes over travel. Gone are the days of making blind booking arrangements and hoping for the best, or using a travel agent. Even sitting down at a desktop computer is no longer necessary.

How New Year’s Resolutions Impact Consumer Buying Behavior

QuestionPro Audience

New Year’s has become synonymous with resolving to be a better you in the new year. January 1 marks not just the beginning of many consumer’s journeys to their goals, but also a turning point for industries that stand to profit from these sudden shifts in consumer behavior.

Why Consumers Trust Influencers Over Celebrities

QuestionPro Audience

There’s been a major disruption in consumer marketing in recent years. With DVR to fast forward through commercials and ad blockers on the internet, brands needed another way to reach consumers.

Will Morning Shows Lose Advertisers Over Sexual Harassment Allegations?

QuestionPro Audience

Sexual harassment and assault in the entertainment industry has always been Hollywood’s worst kept secret, but with women speaking out now, and providing indisputable evidence, it can no longer be swept under the rug.

7 Steps to Elevate Your Customers' Experience

Learn how to walk through your customer's journey in order to improve their satisfaction and engagement

Wearables: Technology on the Rise

QuestionPro Audience

The wearable technology market is growing at a rapid pace, with 1 in 5 Americans owning a wearable tech device. This technology encourages wearers to be more engaged in their health and lifestyle choices.

Market Research: Why Every Small Business Needs It

QuestionPro Audience

Attention, small businesses! According to the U.S. Small Business Administration , there are currently 28.8 million small businesses in the United States. These businesses have played a major role in economic growth because they create so many jobs (1.4 million in 2014!),

Mobile Panels Online: Market Research in the Mobile World

QuestionPro Audience

The times they are a-changin’. Little known fact: Bob Dylan was singing about market research. Market research is changing, and smart businesses are seizing the opportunity to use smartphones to gather data in a timely, efficient way.

Bitcoin or Bust

QuestionPro Audience

After starting the year valued at $1,000, Bitcoin is aiming to end 2017 strong—on December 7th, the price per coin hit a record of $17,000, marking an increase of more than 1,700%.