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Does Your Local Business Need a Website in 2017?

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Your website is dead… A growing number of “experts” say it is. These experts suggest that websites, as they exist now, are obsolete and unnecessary. Some are more cautious, stating that a mobile friendly website is enough. Are they right? It’s 2017.

Review-Researching: 3 Examples of Reviews in the Buyer’s Journey

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Customers won’t tell you. They know you’d love to know what they’re thinking. To get an inside look at how they make their decisions. But the fact of the matter is, they won’t share. Because they don’t really know.

Mapping the Local Online Review Strategy That Every B2B Needs

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B2B companies are in trouble. New customers can’t tell you and your competition apart. It’s a component the vast majority of B2B companies struggle with. Then, to magnify the problem, the vast majority of B2B companies have little to no reviews.

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How to Flag Questionable Online Reviews on Google, Facebook, and Yelp

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Online authority is the backbone of a company’s reputation. A business with an impeccable track record among its customers and community is a strong contender for the position of industry leader and trendsetter. When a business does right by their customers, their reputation improves.

Customer Experience Transformation in Telecoms

Transforming CX: Critical success factors mobile operators are looking for.

4 Major Barriers Preventing Your Happy Customers From Writing Positive Online Reviews

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It’s frustrating isn’t it? You’ve exceeded your customer’s expectations. You’ve underpromised and overdelivered. Maybe you’ve taken a loss for them. Or you’ve pulled a series of all-nighters. You’ve gone above and beyond.

How Local Businesses Create Legendary Customer Relationships

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Admit it. You’d love to have an army of eager, passionate customers. The kind that tells anyone and everyone they meet about your business. These customers are in love with your product or service. They trust you implicitly, never haggling or complaining about price.

5 Local Marketing Strategies for Non-Local Businesses

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Do you remember the shame? The feeling of rejection inside you when others decide you’re not good enough? It’s something almost all of us go through. We all want to be part of the group. We all want to fit in.

What is the Google Home Service Ads Program?

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Change has a funny way of sneaking up on you. Especially when you work in an industry with as many moving parts as digital media marketing. When it comes to digital, change is more than just inevitable — it’s a way of life.

The Ten Commandments of Customer Service

This cheat sheet covers ten fundamentals of customer service to help your business excel.

Make Sure Your Brand is Telling the Same Story as Your Reviews

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If you hit the regular marketing blogs up semi-regularly over the past few years, you’ve heard the term “brand story”.

4 Steps for Pitching Online Review Management Prospects

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“Reviews should be ignored.” ” No one says that of course, they just do it. Most small business owners aren’t managing their reviews well. They don’t ask for reviews and many ignore the random reviews they get. Those who have lots of positive reviews squander them.

Are You Losing 5 Star Reviews to Hidden Customer Expectations?

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Why won’t they do it? Why won’t most customers write a review for your agency? How do you get reviews for your clients? It seems like getting customers to respond is an uphill battle. You’ve under-promised and over delivered.

3 Analogies for Pitching Online Review Marketing and Management

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Clients are losers. They’re losing business to competitors, losing because they’re missing reviews, losing because they have negative reviews. The vast majority of clients are struggling to get ahead. They’re constantly losing business.

Your Employee Gets Called Out In a Review. Now What?

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Pick one, quick. Your company has just received a negative review. One where the customer says some pretty terrible things about one of your employees. Your employee is an all-star as far as you’re concerned. On the other hand, your customer may be right.

5 Things You Can Do to Make Your Customer Experience Stickier

Tactics for Boosting Engagement and Brand Affinity.

Which one is worse? Generic vs. Authentic Responses to Negative Reviews

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Your service didn’t deliver as promised. You guys let me down. Again. We’re sorry you had an unpleasant experience. Please send a message to support and we’ll be happy to help. What’s wrong with this picture?

How First Impressions Hurt (or Help) Your Business Reviews

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Have you ever had a negative review? A negative review from a satisfied customer , one who told you they were satisfied? It’s a frustrating experience. Sometimes their review isn’t negative, it’s just meh. There’s a hidden trigger to negative reviews.

How to Take Amazing Photos for Your Local Business

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Customers are judgmental. In fact, we’re all judgmental, it’s scientifically proven. Contrary to popular belief, being judgmental is necessary. When customers look at your business they make a judgment call, automatically. Yes, No or maybe.

How to Hire Support Employees that Guarantee Positive Online Reviews

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Customers can be tough. Some, once they’ve paid for your product, become demanding and difficult. These customers pick at your support staff, slowly wearing them down. When this happens, conflict is inevitable. Your support staff is your first line of defense.

How Does Customer Experience Impact Angry Customers?

Let's look at how the customer experience of an angry customer informs strategy, and how companies can transform frustrated customers into delighted ones.

Google Creates a Tool to Auto Generate Signage of Your Best Reviews!

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Well this is neat! Today, Google released a fun little tool that allows small businesses (with a GMB listing) to auto-generate well designed signage to place outside your store. I bet you know why we here at Grade.us love this tool… it includes snippets from your positive google reviews!

Why Clients Don’t Live Up to Their End of the Bargain (and How to Fix It)

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They’re refusing to help you. Your clients have hired you to help their business. They’ve paid for your services and signed on the dotted line. But they’re refusing to do what you’ve asked. They won’t give you the feedback you’re asking for.

Tapping into the Loyalty Program for Glowing Online Reviews

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Loyalty deserves to be rewarded. Especially when that loyalty is what keeps a business afloat. There are plenty of ways to offer value to customers beyond the sale of products or services, but one of the most popular methods that business owners use is the loyalty program.

Revenge and Reward: Is Your Customer Service Team Likeable?

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What do customers think about you? When they think of your customer service what comes to mind? If you’re like most businesses you’re not entirely sure. Some feel the question doesn’t matter. Who cares? As long as customers are spending and satisfied what does that matter?

5 Customer Satisfaction Templates You Can Use Right Away

Begin or improve your customer satisfaction program with these 5 ready to use templates.

Online Review Challenges for the Small Business: Low Customer Volume

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Low volume businesses have it tough. These businesses receive a small amount of customers by design. They’re selling a product or offering a service with inherent restrictions – these limitations make it hard for them to get reviews from customers and manage their reputation.

How to Educate Clients on What Matters Most In Local Marketing

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Clients are confused. They're not really sure where they should focus their attention. Should they focus on local business listings, reviews or leads? What about content, social media and call tracking - how much attention do they dedicate to those channels and tactics?

What Does Snapchat’s New Context Cards Mean for Online Reviews?

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Look to Industry Specific Review Sites for Hyper Qualified Prospects

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Selling is tedious. When you’re dealing with an unsophisticated customer it can be tough. They don’t know what they don’t know, they’re not sure which questions they should ask, and they don’t know what they need.

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Customer Experience Strategy: How to Measure the Immeasurable

Take a second to reflect on the brands you love. How do you go about creating an awesome customer experience strategy that works for your own customers?

An Online Review Playbook For Service Area Businesses

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How To Get Your Unhappy Customers To Change a Bad Review

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What Is Local Content and Why Is It Important To Small Businesses?

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5 More Unique Email Templates for Requesting Online Reviews

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Don’t you dare! Don’t ask for that. The voice in our head screams danger when it’s time to ask customers for reviews. You feel afraid. You know you’ve done an amazing job for them. Your product exceeded their expectations, your services offer more value for less money.

7 Steps to Elevate Your Customers' Experience

Learn how to walk through your customer's journey in order to improve their satisfaction and engagement

How to Encourage Customers to Use Keywords in their Online Reviews

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That’s right, we’re going to be discussing keywords. There are probably a few of you reading this who just rolled your eyes and said “Keywords? What is this, 2008?” It’s true that keywords may not be the sexiest marketing tactic to discuss lately.

Here’s what we’ve been working on… Grade.us Feature Update

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We have lots to share from Grade.us And we assume you already have your grill mitt on and just want to get your weekend started.

Paid Advertising Solutions For Hyperlocal Businesses: The Most Bang For Your Buck

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Is your local business forgettable, easy-to-ignore? If you're running a local business, you know the value your product or service provides. That's the problem, your prospects don't. It's tough to draw more of them into your business because you're a hyperlocal business.

What’s the Difference Between Business Reviews and Product Reviews?

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