SMS Marketing Dos and Don’ts: How To Use SMS To Successfully Build Your Business

Reading Time: 10 minutes. Customers love SMS marketing. Research from DotDigital shows SMS marketing boasts a 98%t open rate; 90%t of these messages are read in three minutes. Even more interesting is the fact that 50% of US Consumers receiving branded SMS messages go on to make direct purchases.

How To Deal With Negative Reviews On Google

Reading Time: 7 minutes. You’ve just received a negative review on Google. Or maybe, you’ve just decided to focus on improving your digital reputation and discovered some critical reviews of your business. Either way, a negative review on Google is a problem you need to address.

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How To Find Reputation Management Clients With the New Local Client Finder

Reading Time: 9 minutes. The majority of marketing agencies depend on referrals and word of mouth. Most agencies have had significant fluctuations with their client rosters over the last few months.

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12 Types of Content For Your Review Management Services Page

Reading Time: 9 minutes. Updated 6/23/20. Designing a review management services page is a challenging endeavor for most marketing agencies. The terms ‘Reputation Management’ and ‘Review Management’ are often used interchangeably. Here’s where things get tricky.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Create a Winning Reputation Management Proposal

Reading Time: 7 minutes. Reputation management is critical for blue-chip tech companies and local bakeries alike. If you’re an agency offering a reputation management service, you recognize this fact.

How To Optimize Your Yelp Listing, Respond To Yelp Reviews, and Evaluate Yelp Advertising

Reading Time: 18 minutes. They’re a powerful yet controversial entity in the local search and review management space. I’m talking about Yelp. A quick Google search provides searchers with a list of auto-suggested options, exposing what many think and feel about Yelp.

How To Get Facebook Recommendations and Double Visitors To Your Business Page

Reading Time: 20 minutes. How important is it to get Facebook recommendations? Can facebook recommendations go viral? One out of every three users on Facebook, or approximately 800 million people use their platform for reviews and recommendations.

Use Google My Business To Communicate With Your Customers During the Pandemic

Reading Time: 10 minutes. Our routine has been interrupted. In a few short weeks, life has changed dramatically for people all over the world. There’s a general feeling of uneasiness as we all work together to defeat our pandemic. Your customers are looking for support and information.

Have People Stopped Writing Reviews During the Pandemic?

Reading Time: 7 minutes. Are customers still writing reviews during the pandemic? It’s a reasonable question to ask. The immediate assumption many have is that customers aren’t at all focused on reviews right now. They’re focused on isolation, on social distancing, and staying safe.

8 Contact Center Trends to Watch in 2020

In this eBook, we’ll arm you with the research you need to inform areas of investment, and 8 quick tips you can use to improve your contact center’s performance now!

SEO Research Secrets, Schema Shifts, and the Power of Entity-Based SEO

All SEOs do research, but Bill Slawski, President of SEO by the Sea and the director of research at GoFishDigital , looks in places not everyone thinks to look.

How To Start a Local SEO Business

Reading Time: 13 minutes. This is it, the year you’re finally ready to pull the trigger on starting a local SEO business. Bad news first: there’s no such thing as a sure-fire SEO business start-up kit. Now the good news: it’s not exactly rocket science.

How an Elite Marketing Agency Approaches Reputation Management

Reading Time: 12 minutes. Recently I had the opportunity to chat with Tommy Glasgow, Project Manager at Go Fish Digital. Tommy oversees all Online Reputation Management projects.

How Your Marketing Agency Can Crush Client Retention

We all know the statistic when it comes to client retention for businesses (let alone agencies). It costs way more to get a new customer than it does to keep an old one. And in digital marketing, the longer you keep a customer, the better job you can do for them.

The Pros and Cons of Incentivized Reviews

With so many online reviews out there, we’ve decided to take a look at how incentivized consumer reviews fare against regular reviews from consumers that were not incentivized. Is one better than the other? More positive? Are they similar in topics covered and level of detail? Download this report to get answers to those questions and more!

How To Impress Holiday Impulse Buyers With Online Reviews

Updated: 11/5/2019. Her brakes have just gone out. Alina Tugend couldn't drive her care home safely. To make matters worse, her two children were in the back seat. Fortunately for her, she was at a standstill. She was able to inch over to the shoulder using her emergency brakes.

Branded Search: How to Dominate Branded SERPs For Your Brand

Google is not just a discovery channel. In fact, there are lots of various ways your target customer may discover your brand, including social media, review platforms, local search engines, and many many more.

Directing Traffic and Thwarting SEO Misconceptions

Michael Martinez did digital marketing before digital marketing was cool. He is the president and co-founder of Reflective Dynamics. He blogs over at SEO Theory , where he delivers top-notch advice week after week. He's widely known for questioning the SEO theories most of us take for granted.

How To Get More TripAdvisor Reviews

In 2018, TripAdvisor generated 730 million user reviews and opinions across 8 million listings covering a variety of industries, including restaurants, hotels, vacation rentals and attractions. What about revenue? Last year, TripAdvisor generated $1.6

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Reputation Management for Digital Marketing Agencies [Webinar Recap]

As a digital marketing agency, you spend hours of time helping your clients get seen. You help them establish positive reputations online in the channels where they do business. Now, agency owner, consultant, I’m talking to you. Ee honest. How often do you do that for your own business ?

How To Get BBB Reviews For Your Business

The Better Business Bureau (BBB) has developed a reputable brand over many decades. That said, BBB’s reputation has fluctuated and in some industries become a little less relevant. With a recent resurgence, businesses are starting to focus on this accreditation ecosystem.

4 Review Response Templates For Negative Reviews

Negative reviews, left by unhappy customers, present a serious problem for almost every business. When customers leave a negative review, it's a sign of broken trust. It feels like an accusation. A proclamation stating that your organization failed to deliver as promised. Should you respond?

Using Houzz Reviews To Build Your Home Services Business

Reading Time: 16 minutes. Houzz is a thriving community with more than 40 million homeowners and more than 1.5 million home improvement professionals. So you can imagine the value of Houzz reviews for any home services business. The founders behind the website were motivated by pain.

How a Community of Practice Can Support Your Customers

Speaker: Georgina Cannie, Online Community Lead, Pragmatic Institute

Join Vanilla Forums on Thursday, July 9th 2020 at 12 PM ET for a webinar led by Georgina Cannie, Head of the Pragmatic Alumni Community for Pragmatic Institute, as she explores how Online Customer Support Communities can incorporate CoP programs.

How to Create a Review Management Case Study For Your Agency

Reading Time: 9 minutes. “How do I know you can do what you say?” ” Your prospective clients have questions about your review management services. They’re looking for an answer to the question lurking in the back of their minds.

The Secrets of Default Decision Making

Nancy Harhut knows how to get into your head. She only uses her powers for awesome, of course. She delivers actionable insights to brands who need to stand out in a saturated marketplace, and she gets results.

How Local Listings Produce Practical Value Beyond Boosting Rankings

Can local listings produce substantial top-line growth? They absolutely can. Some experts believe local listings have limited value. However, in the right hands, local listings are powerful tools you can use to drive a steady flow of traffic to your business. It just takes a bit of consistent effort.

Online Review Incentives: Smart Marketing or Asking For Trouble? [Updated 2019]

Updated 9/24/2019. Growing up, we’re taught to look both ways before crossing the street and to cross only at crosswalks. We have such rules in place not only to protect pedestrians and drivers but to protect order itself. Still, that doesn’t stop us (most of us) from jaywalking.

Get More Value from Contact Center Performance

This whitepaper has provided some suggestions for KPIs that you may want to use. Once you’ve chosen your KPIs, make sure that you’ve communicated the importance of these metrics to all employees in your contact center, as well as how you expect them to be achieved.

4 Major Barriers Preventing Your Happy Customers From Writing Positive Reviews

Reading Time: 9 minutes. Updated: 3/2/2020. You want your customers writing positive reviews, you’ve exceeded your customer’s expectations. You’ve under-promised and over-delivered. Maybe you’ve taken a loss for them. Or you’ve pulled a series of all-nighters.

A Master Marketing Blogger’s Guide To Agency Success

Fortune 500 companies trust Ryan Robinson to manage their content strategy. And they're smart for doing so, because he built a 6-figure blog with over 400,000 readers while working a full-time job. He's been featured in Forbes, Entrepreneur, Inc., Fast Company, and a host of other publications.

How To Get Edmunds Reviews and Increase Car Dealership Leads

Reading Time: 16 minutes. Edmunds has a sterling reputation. You better believe that if you know how to get Edmunds reviews for your car dealership, you’re going to differentiate yourself from the competition.

Influencer Marketing in 2018: The Best Blogs, Articles, Tools, Resources and, Well, Influencers.

If you were to pull me aside on the street and ask me what the big marketing buzz term has been this year my answer would be instant: influencer marketing.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to Craft a Review Management Strategy for Your Clients

Reading Time: 8 minutes. Updated: 3/9/2020. Your clients understand the value of online reviews. That’s one reason why it’s critical for your agency to deliver a review management strategy that will elevate their reputation and digital marketing.

The Automotive Industry’s Guide To Car Dealer Reviews

Are car dealer reviews and other types of automotive related business reviews important to the automotive industry? The knee-jerk answer is an obvious 'yes,' but is that really the case? We're going to find out.

How To Use Google Posts To Market a Local Business

Google Posts are one of the most underutilized features of GMB profiles. Yet if they're used correctly, they can do a lot to help you bring in new business. Why do they work? They make your GMB profile more visually interesting, which makes people far more likely to click on it.

The Day-by-Day Pre-Holiday Review Generation Guide For the Disorganized Marketer

As of today, you have just 30 days until Black Friday. Or, if you prefer, 32 days until Cyber Monday. Even if you’re reading this post after the publish date, you have exactly this much time left before the big day: Days Hours Minutes Seconds.

3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.