Directing Traffic and Thwarting SEO Misconceptions

Michael Martinez did digital marketing before digital marketing was cool. He is the president and co-founder of Reflective Dynamics. He blogs over at SEO Theory , where he delivers top-notch advice week after week. He's widely known for questioning the SEO theories most of us take for granted.

The Automotive Industry’s Guide To Car Dealer Reviews

Are car dealer reviews and other types of automotive related business reviews important to the automotive industry? The knee-jerk answer is an obvious 'yes,' but is that really the case? We're going to find out.

7 Marketing Agency Owner Motivations: Mindsets That Spin the Wheel

Running an agency isn't easy. Take it from the Princess Bride, sometimes the entire gig seems designed to prove the Dread Pirate Roberts was 100% correct. We should know, because we're all out there selling something! All sorts of things!

4 Strategies For Prospecting Online Review Management Clients [Updated 2019]

Updated 8/26/2019 - 1 new prospecting strategy and updated existing strategies. Prospecting online review management clients can be an emotional rollercoaster, when it's done wrong. If you're an agency owner, you're already wearing lots of hats.

Training for Lead Generation, Customer Onboarding and Support

Customer lifecycle training gives customers the knowledge and tools they need to be successful. As customer success and satisfaction grows, so does retention and repeat business. This eBook can help training teams improve or expand their customer training programs.

SEO Research Secrets, Schema Shifts, and the Power of Entity-Based SEO

All SEOs do research, but Bill Slawski, President of SEO by the Sea and the director of research at GoFishDigital , looks in places not everyone thinks to look.

Hospitality Reviews: A Winning Marketing Strategy in the Travel Industry

Are the hospitality and travel industries beholden to hospitality reviews? Sure, hospitality reviews are important. At times though, it sounds as if we're beating a dead horse. There are plenty of companies in the hospitality and travel industry that don't have a strong review portfolio.

Jason Barnard on Understanding, Credibility and Deliverability in AEO

You may have heard of Jason Barnard : he's the host of the podcast #SEOisAEO. He's also a contributor to SEMrush and Search Engine Journal. He was a recent speaker at SMX London , and he's on his way to Pubcon Vegas in October. I'm merely touching on the highlights here. Jason is full of enthusiasm.

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How Your Marketing Agency Can Crush Client Retention

We all know the statistic when it comes to client retention for businesses (let alone agencies). It costs way more to get a new customer than it does to keep an old one. And in digital marketing, the longer you keep a customer, the better job you can do for them.

Branded Search: How to Dominate Branded SERPs For Your Brand

Google is not just a discovery channel. In fact, there are lots of various ways your target customer may discover your brand, including social media, review platforms, local search engines, and many many more.

Redefining Customer Experience Metrics for Better Performance

Speaker: Lynn Hunsaker, Chief Customer Officer of ClearAction Continuum

Join us for this insightful webinar with Lynn Hunsaker, Chief Customer Officer of ClearAction, who will show you how to zero-in on true leading indicators and describe how to connect business results metrics with employees’ workflow metrics.

8 Essential Blueprints For Starting a Marketing Agency

What are the ingredients, recipes, must-haves when it comes to starting a marketing agency? Many of our readers here at are already the owners and founders of marketing agencies. We frequently get questions from independent consultants who dream of expanding.

How Guests Use Hotel Reviews To Choose Where They Stay

Everyone knows people are using reviews to find hotels. The real question is what they're looking for when they start evaluating those reviews. If you suspected that customers are looking at a lot more than a star rating, you'd be correct. Take a look at what these real consumers have to say.

Using Healthcare Reviews To Win and Retain New Patients

Are reviews an important part of healthcare? Why would healthcare professionals choose to focus their valuable time and attention on reviews? If you're the only healthcare facility in your area doesn't that mean patients have to come to you? Not exactly. As it turns out, the data is clear on this.

How to Onboard Clients For Review Management and Marketing

Updated: 9/10/19 with plenty of new examples and templates. You'll find a spreadsheet template for tracking your client’s business info, citations and review site listings at the end of this post. Available as an Excel or Google Docs template. Skip to the Free Download ».

Beyond the Contact Center: Unlocking Insights with Speech Analytics

A global survey of 500 key decision makers by Opus Research shows the core benefits of making the leap to an omnichannel contact center, such as uncovering actionable business insights on employee-customer interactions.

A Master Marketing Blogger’s Guide To Agency Success

Fortune 500 companies trust Ryan Robinson to manage their content strategy. And they're smart for doing so, because he built a 6-figure blog with over 400,000 readers while working a full-time job. He's been featured in Forbes, Entrepreneur, Inc., Fast Company, and a host of other publications.

An Agency’s Hypothesis-Driven Web Design and Development Philosophy

If you want to have some real "light-bulb " moments, just spend a few minutes reading any of Andy Crestodina's plethora of articles on Orbit Media Studio's blog. There are hundreds of them, all generated over a career in digital marketing that's spanned nearly two decades.

How Google Suggested Answers Make Google Reviews More Important

Google suggested answers just increased the practical value of your Google reviews significantly. If you've been paying attention to your Google My Business (GMB) listing lately, then you know about the GMB Q&A.

The Wedding Industry Professional’s Guide To 5-Star Wedding Reviews

Does perfection exist? It does in the mind of the wedding couples you're serving. Their wedding reviews will reflect this expectation. If you're a wedding industry professional - a planner, caterer, photographer, etc. your clients expect perfection.

A New Segmentation Model for Customer Onboarding

A great customer onboarding program is a proactive and meaningful way to make a lasting impact on customer engagement, retention, and expansion. In this eBook, Skilljar will show you a new framework for building a customer onboarding program, including how to segment users and drive long-term value and retention through education.

Finding that First Client is Crucial To Agency Success

The longest journey starts with a single — well, when you're starting an agency, it all starts with that first client. Finding that first client isn't always easy. After all, you don't have a shiny portfolio or a bunch of case studies or testimonials shored up.

Net Promoter Score and the Customer Experience

CX (customer experience) has always mattered and the net promoter score (NPS) allows us to evaluate that experience. As companies become more innovative in the ways that they serve customers, a CX strategy has swiftly emerged as the #1 competitive advantage.

4 Local Link Building Tactics For Small Businesses To Boost SEO

Your links are like votes and the web is built on links. The more (quality) links you acquire, the easier it is to build awareness, generate traffic and win new customers. It's a simple and straightforward strategy local businesses can use to grow.

How Local Listings Produce Practical Value Beyond Boosting Rankings

Can local listings produce substantial top-line growth? They absolutely can. Some experts believe local listings have limited value. However, in the right hands, local listings are powerful tools you can use to drive a steady flow of traffic to your business. It just takes a bit of consistent effort.

How to Make the Transition to Customer Service Outsourcing

Speaker: Randy Clapp, Chief Revenue Officer, Advantage Communications Inc.

You’re feeling the pressure of keeping your employees engaged and improving your customer experience, but you’re not sure if you’re ready or even know how to make a smooth transition to a contact center. Randy Clapp, Chief Revenue Officer of Advantage Communications, will lead you through an outsourcing Self-Assessment you can apply to your business in this insightful webinar developed to provide you with the building blocks to take your customer service experience to the next level.

Review Monitoring For Reputation Management Best Practices

When it comes to review monitoring, there's a right and wrong way to do it. When it's handled well, review monitoring converts both positive and negative reviews into higher rankings, increased visitor traffic and compounding revenue. What if it's handled poorly?

30 B2B Local Marketing Ideas That Generate Leads, Clients, and Revenue

When it comes to B2B local marketing, finding leads, closing sales, and driving revenue is an interesting challenge, especially when you think about it in the context of local. Think about it this way, have you ever heard the saying, " supplies are limited? ".

Serving Multi Location Clients At the Local Level

Often, as digital marketers, we get caught up in the business of completing tasks. When it comes to multi location clients, an agency's responsibilities can grow exponentially.

8 Essential Review Management Automation Tactics For Marketers

Review management can be done manually. It's painstaking and tedious. Smart and resourceful marketers know better though. The implement automations to save time. You know the axiom. Work smarter, not harder. So why not use various review management automation tactics?

Personalized Customer Experience with All-In-One Voice, Video, Chat, Contact Center

Reliable communications are mission critical in today’s business environment. Customers are increasingly selective, and companies compete on the customer experience. Incorporating integrated communications as a key component is driving high returns.

Influencer Marketing in 2018: The Best Blogs, Articles, Tools, Resources and, Well, Influencers.

If you were to pull me aside on the street and ask me what the big marketing buzz term has been this year my answer would be instant: influencer marketing.

161 Effective Creative Agency Marketing Tools For 2019

You need creative and marketing tools. Which tools work best? If you're looking for a comprehensive list of creative, marketing and communication tools your agency can use to serve your clients, you've come to the right place. In part one, we shared our epic list of agency management tools.

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Local Voice Search, the Big 3 of Voice, and Tactical Misconceptions

Garrett: Before we even dive in, why don't you tell me a little bit just generally about Local Marketing Institute, what the website does, who it's for, and the value your content provides. Eric: You bet! So Local Marketing Institute was founded about four years ago.

What is Reputation Management? | Blog

What is reputation management? Is it simply managing your online reviews? Maybe it's a term that's synonymous with review management. Perhaps it's just another way to describe the process of attracting customer feedback, right? This sounds reasonable but it's completely wrong.

The Definitive Guide to Customer Education Metrics

As you build and scale your customer education program, the right data can help you identify patterns, make evidence-based decisions, and adapt strategy to meet business goals. In this eBook, Skilljar will share the data and metrics best practices that have helped their customers meet program goals and communicate business impact.

How To Help Your Clients Optimize Their Review Site Listings

There’s a myth surrounding reviews. It's a nefarious myth that lulls your clients into a false sense of security. Despite that fact that it can be challenging to earn reviews in the first place, many clients think: Get positive reviews and the money rolls in automatically.