How Your Marketing Agency Can Crush Client Retention

We all know the statistic when it comes to client retention for businesses (let alone agencies). It costs way more to get a new customer than it does to keep an old one. And in digital marketing, the longer you keep a customer, the better job you can do for them.

SEO Research Secrets, Schema Shifts, and the Power of Entity-Based SEO

All SEOs do research, but Bill Slawski, President of SEO by the Sea and the director of research at GoFishDigital , looks in places not everyone thinks to look.

Link Building, CTR, and Data Driven Agency – Client Relationships

Dan Petrovic is the director of DEJAN SEO , an Australian data driven agency that's recognized around the world. You might have caught him on one of's Whiteboard Friday presentations, or seen him at SMX.

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Branded Search: How to Dominate Branded SERPs For Your Brand

Google is not just a discovery channel. In fact, there are lots of various ways your target customer may discover your brand, including social media, review platforms, local search engines, and many many more.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Your Review Management Agency Guide: The First 30 Days

You've just won the contract. Your new review management client has signed on for a 30 or 60-day pilot. At this point, your clients may be interested in a month-to-month arrangement while they evaluate your performance. Deliver results and they continue.

How To Create a Compelling Elevator Sales Pitch for Review Management

Whether you're at a networking event, giving a presentation, launching a cold call campaign, or experimenting with your ad copy, delivering a compelling, lead-producing, elevator sales pitch for review management can make a huge impact on scaling your agency.

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Local Marketing Reporting Best Practices in 2019

Your agency needs a swear jar. Well, not really a swear jar, it's more like a " marketing buzzword jar." Whit Hiler and his team at Cornett Agency feel many agencies need this to combat excessive jargon. Here's how it works.

7 Unique Review Marketing Tactics To Boost Sales

Reviews on review sites are great. They provide social proof. They help you build your business. There are a ton of creative review marketing tactics that are surprisingly underutilized. Your great reviews could be working a lot harder for you.

8 Creative Ways to Ask for Reviews Without Breaking Any Rules

You can get 68% of your customers to give you reviews just by asking for them. But in a review-driven economy, sending a form email or making a quick verbal request may not be enough.

Optimizing Customer Experience Data to Drive Business Success

Digital CX is an established practice. It’s time to focus on brick-and-mortar! This eBook covers the impact of CX on location-based businesses and best practices on how feedback is collected and data analytics are turned into insights that drive actionable improvements. Discover new ideas to fuel your business’s top and bottom line!

Your Review Management Agency Guide: The First 90 Days

You've knocked their socks off. In your first 30 days, you've delivered quick wins and exceptional results for your clients. You've made them very happy. However, there are still some lingering doubts, a few nagging fears rolling around in your client's mind.

44 Unique Email Templates for Requesting Online Reviews

Updated 4/2/2019 - 37 more general and industry-specific email templates for requesting online reviews. What's the best way to ask for a review? Common advice states that you ask for what you want directly. It's good, solid advice and most of the time, it works. But there's more to it than that.

What is Reputation Management? | Blog

What is reputation management? Is it simply managing your online reviews? Maybe it's a term that's synonymous with review management. Perhaps it's just another way to describe the process of attracting customer feedback, right? This sounds reasonable but it's completely wrong.

Launching and Running Local SEO Events

If you don't live in one of the major cities running the big SEO and digital marketing events like SMX or MozCon, you might just want to start one of your own. That's what Andrew of Optimisey did.

A New Segmentation Model for Customer Onboarding

A great customer onboarding program is a proactive and meaningful way to make a lasting impact on customer engagement, retention, and expansion. In this eBook, Skilljar will show you a new framework for building a customer onboarding program, including how to segment users and drive long-term value and retention through education.

Serving Multi Location Clients At the Local Level

Often, as digital marketers, we get caught up in the business of completing tasks. When it comes to multi location clients, an agency's responsibilities can grow exponentially.

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Content Marketing, Content Promotion, E-A-T and Online Reviews

Ann Smarty is the Brand and Community manager at as well as the founder of

Influencer Marketing in 2018: The Best Blogs, Articles, Tools, Resources and, Well, Influencers.

If you were to pull me aside on the street and ask me what the big marketing buzz term has been this year my answer would be instant: influencer marketing.

Building a Career, Branding, and the Power of Becoming an Intelligent Contrarian

Lisa Barone is the CMO at Overit , a marketing agency which has served clients like Acxiom, Beechnut Homestyle Baby Food, and even Marvel Comics. She's personally been featured in publications like Inc Magazine.,

6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

What Customers Really Want When They Leave a Bad Review

It's really easy to get caught in the mindset that says 'a customer who leaves a bad review just needs you to placate them with a refund or a freebie of some kind.' Yet when I set out to ask customers what they really wanted when they left a bad review, the responses were surprising.

5 Crucial Mistakes Sabotaging Your Marketing Agency

Growing your agency requires a delicate balancing act. You have to gain new customers. You have to keep the customers you have. And you have to keep as much of your money in the bank as possible.

How To Partner With Other Local Agencies That Offer Complimentary Services

Sometimes it isn't right for your business. If you're a web design agency, sometimes it doesn't make sense to offer local search marketing services to your clients directly. Your clients still need it though.

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Building Your Agency’s Dream Team | Part 2: Management and Retention

Recruiting your agency’s dream team is like walking a tightrope (See Building Your Agency’s Dream Team Part 1: Hiring ), but putting them to work and keeping them there is more like building a skyscraper.

How to Improve Customer Experience in an Era of Choice

Customer experience is quickly becoming the de facto differentiator between successful businesses and the ones that fail. Download this ebook to learn how some of the largest companies in the world are driving better customer experiences.

The Ultimate Guide to Marketing Agency Management Tools in 2019

Finding the perfect marketing agency management tools can be overwhelming. When you're running a marketing agency, there's so much to do. In the beginning, your team is small so that means you're forced to wear multiple hats. Most of the time it's all on you. It's too much to track.

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The Ultimate Guide To Adding Local Search and Marketing Services To Your Web Design Agency

Your web design agency (especially if you have local small business clients) has an opportunity to expand your business by offering XYZ services. Typically, if this is you, your agency is highly technical and incredibly talented. But you're also a specialist.

The Ultimate 2019 Review Management Checklist

It's something everyone wants. Reviews. It's also something most organizations struggle to attract. Online reviews are kingmakers. We've seen, over previous posts, that online reviews are crucial to attracting, converting and retaining customers. No surprise, right?

MarTech Solutions: Deployment, Implementation and Adoption

If you want to make sure your company isn't drowning in data or wasting a ton of money on marketing technology it doesn't need, Michelle Robbins is the woman you want to talk to.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Building Your Agency’s Dream Team | Part 1: Agency Hiring

You can’t make your agency grow and succeed on its own. You need people. Great people. But as any HR guy or gal anywhere in the world would tell you, recruiting, hiring, and retaining a dream team isn’t easy. Turns out, the hiring part, at least, is all about striking the proper balance.

Agency Perspective: Why Did You Start Your Marketing Agency

People start their own agencies or become independent consultants for all sorts of reasons. There are a bunch of common ones. Sick of the 9-to-5 grind. Sick of making money for someone else when you can make a lot more for yourself. Sick of not having control.

6 Ways to Use Online Reviews in Marketing Materials

It's neglected, yet powerful. Most organizations understand the impact an online review can make. A recent study found online reviews could increase conversion rates by a whopping 270 percent! What if you could make it better?

Ask an SEO Consultant About the SEO Industry, MarTech Tools, and KICC

A lively sense of humor and a commitment to telling it like it is makes Jenny Halasz an extremely fun person to talk to. She's the president and founder of JLH Marketing, a former writer over at Search Engine Land and a current writer for Search Engine Journal.

The Definitive Guide to Customer Education Metrics

As you build and scale your customer education program, the right data can help you identify patterns, make evidence-based decisions, and adapt strategy to meet business goals. In this eBook, Skilljar will share the data and metrics best practices that have helped their customers meet program goals and communicate business impact.

The Evolution and Maturation of Local SEO and Marketing with Miriam Ellis

Local search and local marketing is a burgeoning industry, yet it still flies under the radar for many small business and enterprises alike. Recently, I spoke with Miriam Ellis, the Local SEO Subject Matter Expert for Moz , who make local SEO easier for businesses at every level.