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Influencer Marketing in 2018: The Best Blogs, Articles, Tools, Resources and, Well, Influencers.

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If you were to pull me aside on the street and ask me what the big marketing buzz term has been this year my answer would be instant: influencer marketing.

Taking Your Marketing Agency From the Basement to the Boardroom

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Say the words, "digital marketing thought leader" and Lee Odden 's name is going to come up. He's the co-founder of Top Rank Marketing , a company who's Online Marketing Blog is considered one of the most influential marketing blogs around.

30 Review Request Text Templates To Get Google Reviews

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Text messages have a 98% open rate and a 45% response rate. No other form of outreach comes close to these numbers. So if you're not using text messages to generate reviews, you're leaving a lot of valuable social proof potential on the table. Not sure what to say, or how to say it?

The Ultimate 2019 Review Management Checklist

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It's something everyone wants. Reviews. It's also something most organizations struggle to attract. Online reviews are kingmakers. We've seen, over previous posts, that online reviews are crucial to attracting, converting and retaining customers. No surprise, right?

6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

The Agency’s Customer Support Review Management Training Handbook for Clients

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Your client’s support team is the front line of your client’s business. They have the most direct contact with your customers, and are the most qualified employees to ask customers for a review. Yet many businesses fail to train their support staff to ask for reviews.

Saving Sites and the Future of Link Building With Marie Haynes

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Who you gonna call when your traffic drops? If your answer is Google penalty expert and algorithm analyst Marie Haynes of Marie Haynes Consulting Inc. you'd probably be making a great choice. For years, Marie has been a go-to for websites in crisis.

How To Digitally Advertise Your Agency’s Review Management Services

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Do you know how to get attention? It's something your agency desperately needs. Your prospective clients are drowning in a sea of options. They're surrounded by thousands of service providers, all of them clamoring for their money. Put yourself in their shoes.

Local SEO Industry Changes, Running a Local SEO Agency, and Helping Clients Succeed with Andrew Shotland

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Andrew Shotland helped launch websites for Showtime and NBC back when some of us were still trying to figure out what the internet even was. He then helped launch Insider Pages, which became City Pages.

Small Business Marketing in 2018: The Best Articles, Tools, Blogs, Experts and Resources

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You own a business, plan on bootstrapping your own small business marketing efforts, and don't want to get deep in the weeds? No problem. It’s easier than ever for small business owners to take their marketing into their own hands. This list of 2018's top resources is here for you.

Artificial Intelligence and the Customer Experience

There's no denying that Artificial Intelligence is popping up everywhere in consumers' daily lives. But in the world of customer care, getting AI right - deploying it in a way that helps customers get things done quicker and easier, removing frustrations and roadblocks - is easier said than done. This eBook will teach you how to use AI to improve the customer experience, while significantly cutting costs for your business.

Social Media Marketing in 2018: The Best Articles, Tools, Blogs, People, and Resources

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Social media's not going away any time soon. And like anything in the digital world, it continues to evolve. Here are this year's best resources for helping you stay on top of the changes. 2018's Best Social Media Marketing Blogs.

Content Marketing in 2018: The Best Blogs, Articles, Tools, Influencers and Resources

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No matter what form it takes, content still forms the foundation of any modern marketing effort. Your content will get your business visibility, it will earn you links, help consumers fall in love with your brand, enrich lives and help your company grow.

A 2019 Guide To Chatbots (This Post Wasn’t Written By a Bot)

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Hey, great news! You don't have to read another "what's hot in marketing in 2019" post. Why, you ask? Because I can pretty much sum it up in one word: chatbots.

B2B Lead Generation, Client Selection, and the Challenges of Effective Content Marketing

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After spending 3 decades in IT, Andy Capaloff married Jan Gordon of Curatti and made the switch to Digital Marketing. He is now a passionate content creator and one of the forces behind the company.

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The Health of the Contact Center: Are You Ready for 2019?

A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.

Fake Reviews, Review Management, and the Review Site of the Future

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If you're the type of person who is perfectly fine faking reviews, there's a good chance Jason Brown has your number. If you need a guy to hunt down the latest fake review scheme, Jason Brown is your man.

4 Review Response Templates For Great Reviews

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A good review deserves a worthy response. If a happy customer decides to leave you an amazing review, you're going to need to respond in some way. If you respond well, these reviews can easily become evergreen tools that spur more and more customers to respond in kind.

Life as a Google Product Expert: A Glimpse Under the Curtain with Tim Capper

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A ten year veteran of the local SEO space based in the UK, Tim Capper is a member of the Google Product Experts community (formerly Google Top Contributors). As a Product Expert, he helps small businesses around the world while gaining sneak peaks at Google's newest products and features.

Local Search Lead Gen Widgets: Agency Revenue Drivers

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Lead gen widgets, when they're used in conjunction with strategy, produce leverage. They help agencies generate the quantity and quality of leads they need. You want to attract and convert a steady supply of clients. Is there a way to grow/scale your agency consistently with less effort? Absolutely.

How to Optimize CX Through the Voice of the Customer

Speaker: Faith Adams, Analyst at Forrester

Join Intouch Insight and special guest, Faith Adams with Forrester Research, on November 8 at 1 PM EST and learn how you can act on VoC data

What it Takes To Be a 5-Star Business with Shep Hyken

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Getting 5-star reviews is crucial if you want to stay in business, but you can't get 5-star reviews without delivering 5-star service. There truly isn't a trick, software package, or shortcut in existence which can help you sidestep this fundamental reality.

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How Nashville Marketing Systems Uses Grade.us to Win New Agency Business

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Dean Heasley, founder of Nashville Marketing Systems , a digital marketing agency in Tennessee, needed a consistent way to grow his agency. Using Grade.us

4 Review Response Templates For Negative Reviews

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Negative reviews, left by unhappy customers, present a serious problem for almost every business. When customers leave a negative review, it's a sign of broken trust. It feels like an accusation. A proclamation stating that your organization failed to deliver as promised. Should you respond?

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40 Situational SMS Templates For Requesting Reviews

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SMS templates are a unique way to request online reviews. As you scale your business, it's not always easy for you to reach out one to one via text. You want customers to talk to you.

The Challenges of Omnichannel: Why so Many Contact Centers Struggle with Digital Self-Service

To find how contact centers are navigating the transition to omnichannel customer service, Calabrio surveyed more than 1,000 marketing and customer experience leaders in the U.S. and U.K. about their digital customer communication strategies. Read the report to find out what was uncovered.

Your Review Management Pitch Deck: Stats, Themes, and Selling Points

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It's incredibly frustrating. A prospect decides they're interested. They're ready to hear your pitch or accept the proposal. So you do the right thing. You devote a considerable amount of your time, energy and resources to crafting your pitch. How do prospects reward you? They ignore you.

Event Marketing Resources from 2018: Blogs, Tools, and Experts

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Sure, we've officially waved bye-bye to 2018, but that doesn't mean we can't take advantage of all the great stuff that came out of last year. Especially since this year isn't really old enough yet to have produced anything at all.

The Better Business Bureau and Your Company’s Reputation

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The Better Business Bureau (BBB) doesn't really have much in the way of authority. It's not as if they have the power and control to do anything in the way of consequences, right? So why bother? Do you really need them?

Digital Advertising in 2018: Best Articles, Tools, Blogs, People, and Resources

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Content, SEO, email marketing, unpaid social media. Low-cost, organic, awesome. But at some point most companies who want to stay profitable are going to have to start putting some real money into straight-up advertising. And really, in some ways, advertising has hardly changed.

How Retailers Can Drive CX Excellence Through Store-Level Execution

Speaker: Jere Matthews, VP, Operations at Rutter's

Join Intouch Insight and Rutter's on October 25 at 2pm EST to learn how one of America's favorite convenience stores delivers on their brand promise.

Turning Customers into Storytellers with Jay Baer

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Whether you're a marketing consultant trying to help your clients succeed or a small business owner trying to get more customers, mastering the art of word-of-mouth advertising and making reviews work for you is crucial.

3 Creative Ways To Use Community Events To Get Reviews For Your Local Business

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Do you know the secret the secret behind successful community events? These events are an incredible way to generate a significant amount of traffic, leads and sales. It's also an amazing way to get reviews. Which leads to more traffic, leads and sales.

How To Get Business Reviews: Back to Basics

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It certainly seems simple. You provide customers with amazing support and you ask for a review. Customers give you five-stars. Pretty easy to get business reviews, right? Except that it's not. There's a right and wrong way to get business reviews. When it's handled well, your conversion rates climb.

How the Best Marketing Agencies Use ORM To Boost Client Conversion Rates

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More traffic or more conversions? Which one is more valuable to your agency clients? The best marketing agencies know the answer. In fact, any agency worth their salt knows the answer to this question. It's conversions. Customers produce the revenue (and profit) your clients need.

3 Important Things A Chatbot Can’t Do (But an IVA Can)

Chatbots are becoming increasingly popular, but it’s important to remember that they’re only as smart as the technology behind them. Download this Interactions LLC eBook to learn more about chatbots and how to select automated customer care technology for your company.

Digital Analytics in 2018: The Best Articles, Tools, Blogs, People, and Resources

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Digital analytics are essential to measuring your marketing efforts. They can help you gain insight into what's working and what's not. Want to get better at running the numbers? Start with these resources. 2018's Best Digital Analytics Blogs.

How Can Review Snippet Keywords Help My Business Visibility

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How To Prove the ROI of Online Review Management

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What's the toughest part of review management? It isn't getting the review. It isn't even dealing with a flood of negative reviews from a horde of angry customers. No, the hardest part of online review management is something unexpected. It's demonstrating the ROI of online review management.

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How Often Should You Be Meeting With a New Client?

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"Are you helping or hurting me?" It's the trust question your new client meetings need to answer. Clients are looking to see if you're under or over performing. At this point most sellers make a reasonable but incorrect assumption. They assume their new clients trust them.

The Top 3 Ways to Forecast for Your Contact Center

Forecasting is no easy task. It can be difficult to schedule the right amount of agents at the right time. Download our ebook to learn how to reduce overstaffing and understaffing, lower customer wait times and improve the customer experience with proper forecasting.