Directing Traffic and Thwarting SEO Misconceptions

Michael Martinez did digital marketing before digital marketing was cool. He is the president and co-founder of Reflective Dynamics. He blogs over at SEO Theory , where he delivers top-notch advice week after week. He's widely known for questioning the SEO theories most of us take for granted.

12 Cultivated Qualities To Build a Successful Digital Marketing Agency

There's a certain sort of audacity that comes along with being an entrepreneur of any kind. You're wading into a situation where statistics say the odds are already against you.

SEO Research Secrets, Schema Shifts, and the Power of Entity-Based SEO

All SEOs do research, but Bill Slawski, President of SEO by the Sea and the director of research at GoFishDigital , looks in places not everyone thinks to look.

8 Agency Owners On Overcoming Digital Marketing Agency Challenges

"Nothing easy is worth having.". There's certainly nothing easy about running a marketing agency. It's a good thing there are ways around almost any challenge! Here's what a few smart agency owners did to defeat theirs. Agency Challenge #1: Second Guessing.

Redefining Customer Experience Metrics for Better Performance

Speaker: Lynn Hunsaker, Chief Customer Officer of ClearAction Continuum

Join us for this insightful webinar with Lynn Hunsaker, Chief Customer Officer of ClearAction, who will show you how to zero-in on true leading indicators and describe how to connect business results metrics with employees’ workflow metrics.

Financial Services Reviews: Using Online Reviews To Boost Financial Rewards

Does trust matter more in any other industry? When it comes to the financial industry, there’s an acronym that highlights how seriously the digital world takes these institutions: YMYL (Your Money, Your Life).

The Senior Care Industry’s Guide To Online Reviews

It's a rapidly growing industry. The senior population is expected to reach 83.7 million. Projections are that 10,000 people per day will turn 65 for the next 20 years. It's also estimated that one in five Americans will be age 65 or older by 2030.

Branded Search: How to Dominate Branded SERPs For Your Brand

Google is not just a discovery channel. In fact, there are lots of various ways your target customer may discover your brand, including social media, review platforms, local search engines, and many many more.

Jason Barnard on Understanding, Credibility and Deliverability in AEO

You may have heard of Jason Barnard : he's the host of the podcast #SEOisAEO. He's also a contributor to SEMrush and Search Engine Journal. He was a recent speaker at SMX London , and he's on his way to Pubcon Vegas in October. I'm merely touching on the highlights here. Jason is full of enthusiasm.

Video 42

4 Strategies For Prospecting Online Review Management Clients [Updated 2019]

Updated 8/26/2019 - 1 new prospecting strategy and updated existing strategies. Prospecting online review management clients can be an emotional rollercoaster, when it's done wrong. If you're an agency owner, you're already wearing lots of hats.

Beyond the Contact Center: Unlocking Insights with Speech Analytics

A global survey of 500 key decision makers by Opus Research shows the core benefits of making the leap to an omnichannel contact center, such as uncovering actionable business insights on employee-customer interactions.

Online Review Incentives: Smart Marketing or Asking For Trouble? [Updated 2019]

Updated 9/24/2019. Growing up, we’re taught to look both ways before crossing the street and to cross only at crosswalks. We have such rules in place not only to protect pedestrians and drivers but to protect order itself. Still, that doesn’t stop us (most of us) from jaywalking.

Fighting Fake Reviews on Google: Tactics and Strategies

Dealing with fake reviews, both positive (left for competitors), and negative (left for your business) is one of the most frustrating things about building a local presence. Unscrupulous companies use fraudulent reviews to gain a competitive edge they could never legitimately earn.

Home Services Reviews: How Reviews Can Bring In 3x More Customers

When it comes to residential home services, reviews (e.g., plumbers reviews, electricians reviews, roofers reviews, etc.) hold a significant amount of sway with prospective customers. There are a ton of distinct services, skill sets, and home service professions.

Using Healthcare Reviews To Win and Retain New Patients

Are reviews an important part of healthcare? Why would healthcare professionals choose to focus their valuable time and attention on reviews? If you're the only healthcare facility in your area doesn't that mean patients have to come to you? Not exactly. As it turns out, the data is clear on this.

How to Make the Transition to Customer Service Outsourcing

Speaker: Randy Clapp, Chief Revenue Officer, Advantage Communications Inc.

You’re feeling the pressure of keeping your employees engaged and improving your customer experience, but you’re not sure if you’re ready or even know how to make a smooth transition to a contact center. Randy Clapp, Chief Revenue Officer of Advantage Communications, will lead you through an outsourcing Self-Assessment you can apply to your business in this insightful webinar developed to provide you with the building blocks to take your customer service experience to the next level.

Hospitality Reviews: A Winning Marketing Strategy in the Travel Industry

Are the hospitality and travel industries beholden to hospitality reviews? Sure, hospitality reviews are important. At times though, it sounds as if we're beating a dead horse. There are plenty of companies in the hospitality and travel industry that don't have a strong review portfolio.

The SaaS and Software Provider’s Guide To Online Reviews

Churn is inevitable. If you're running a SaaS or software business, it's a consistent part of life. It's also directly opposed to growth. There are several ways to approach churn.

The Automotive Industry’s Guide To Car Dealer Reviews

Are car dealer reviews and other types of automotive related business reviews important to the automotive industry? The knee-jerk answer is an obvious 'yes,' but is that really the case? We're going to find out.

4 Review Response Templates For Negative Reviews

Negative reviews, left by unhappy customers, present a serious problem for almost every business. When customers leave a negative review, it's a sign of broken trust. It feels like an accusation. A proclamation stating that your organization failed to deliver as promised. Should you respond?

Personalized Customer Experience with All-In-One Voice, Video, Chat, Contact Center

Reliable communications are mission critical in today’s business environment. Customers are increasingly selective, and companies compete on the customer experience. Incorporating integrated communications as a key component is driving high returns.

How Guests Use Hotel Reviews To Choose Where They Stay

Everyone knows people are using reviews to find hotels. The real question is what they're looking for when they start evaluating those reviews. If you suspected that customers are looking at a lot more than a star rating, you'd be correct. Take a look at what these real consumers have to say.

How To Use Google Posts To Market a Local Business

Google Posts are one of the most underutilized features of GMB profiles. Yet if they're used correctly, they can do a lot to help you bring in new business. Why do they work? They make your GMB profile more visually interesting, which makes people far more likely to click on it.

An Agency’s Hypothesis-Driven Web Design and Development Philosophy

If you want to have some real "light-bulb " moments, just spend a few minutes reading any of Andy Crestodina's plethora of articles on Orbit Media Studio's blog. There are hundreds of them, all generated over a career in digital marketing that's spanned nearly two decades.

Finding that First Client is Crucial To Agency Success

The longest journey starts with a single — well, when you're starting an agency, it all starts with that first client. Finding that first client isn't always easy. After all, you don't have a shiny portfolio or a bunch of case studies or testimonials shored up.

Exceptional Experiences for Employees and Customers

One of the top trends driving a new communication experience is how companies are competing on the customer experience. Organizations that combine contact center and business communications see 3x higher customer satisfaction and 2.4x revenue growth.

How Google Suggested Answers Make Google Reviews More Important

Google suggested answers just increased the practical value of your Google reviews significantly. If you've been paying attention to your Google My Business (GMB) listing lately, then you know about the GMB Q&A.

What Are People Looking For When They Read Restaurant Reviews?

It's pretty safe to say that online reviews have had a more profound impact on the restaurant industry than almost any other. People read restaurant reviews as much as any other industry. It makes sense. We all have to eat.

The Wedding Industry Professional’s Guide To 5-Star Wedding Reviews

Does perfection exist? It does in the mind of the wedding couples you're serving. Their wedding reviews will reflect this expectation. If you're a wedding industry professional - a planner, caterer, photographer, etc. your clients expect perfection.

Influencer Marketing in 2018: The Best Blogs, Articles, Tools, Resources and, Well, Influencers.

If you were to pull me aside on the street and ask me what the big marketing buzz term has been this year my answer would be instant: influencer marketing.

5 Ways to Engage Employees for Immediate Impact

Speaker: Vicki Brackett, Author and COO of Sinousia

Author of the new book The Leadership Toolbox and Chief Operating Officer of Sinousia, Vicki Brackett shares creative and proven ways to engage your employees in either work at home environment or traditional brick and mortar. These strategies have been vetted by thousands of employees and have a track record of making immediate impact to customer service satisfaction scores, sales conversion, absenteeism and employee retention. When it comes to employee performance, you must be proactive on the front-end, or you are forced to be reactive on the back end!

Net Promoter Score and the Customer Experience

CX (customer experience) has always mattered and the net promoter score (NPS) allows us to evaluate that experience. As companies become more innovative in the ways that they serve customers, a CX strategy has swiftly emerged as the #1 competitive advantage.

4 Marketing Tweaks That Will Help You Get More Reviews

In marketing, small, subtle tweaks can have a big impact. For example, a tiny change to a headline can increase conversion rates by leaps and bounds. The same is true for gathering reviews. The review space is competitive. There are companies with over 5,000 reviews and counting.

8 Essential Blueprints For Starting a Marketing Agency

What are the ingredients, recipes, must-haves when it comes to starting a marketing agency? Many of our readers here at are already the owners and founders of marketing agencies. We frequently get questions from independent consultants who dream of expanding.

How Local Listings Produce Practical Value Beyond Boosting Rankings

Can local listings produce substantial top-line growth? They absolutely can. Some experts believe local listings have limited value. However, in the right hands, local listings are powerful tools you can use to drive a steady flow of traffic to your business. It just takes a bit of consistent effort.

Customer Context at the Speed of the Conversation

Reliable communications are mission critical - leading companies are tapping into cloud technology by moving to an omnichannel contact center that lowers costs, plus streamlines IT support processes and the management of hosted software and infrastructure.

4 Local Link Building Tactics For Small Businesses To Boost SEO

Your links are like votes and the web is built on links. The more (quality) links you acquire, the easier it is to build awareness, generate traffic and win new customers. It's a simple and straightforward strategy local businesses can use to grow.

Serving Multi Location Clients At the Local Level

Often, as digital marketers, we get caught up in the business of completing tasks. When it comes to multi location clients, an agency's responsibilities can grow exponentially.

How Patients Use Reviews To Choose Health Providers

Healthcare Industry Review Management Tips and Insights noted five things patients look for when they're evaluating a health provider, according to the research.

Review Monitoring For Reputation Management Best Practices

When it comes to review monitoring, there's a right and wrong way to do it. When it's handled well, review monitoring converts both positive and negative reviews into higher rankings, increased visitor traffic and compounding revenue. What if it's handled poorly?

The Number One Factor in Your Contact Center’s Success

Speaker: Jim Rembach, President of Call Center Coach

Join us for this insightful webinar with Jim Rembach, President at Call Center Coach, and learn about the single most important factor in the success of your contact center!