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Building a Career, Branding, and the Power of Becoming an Intelligent Contrarian

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Lisa Barone is the CMO at Overit , a marketing agency which has served clients like Acxiom, Beechnut Homestyle Baby Food, and even Marvel Comics. She's personally been featured in publications like Inc Magazine.,

Agency Perspective: Why Did You Start Your Marketing Agency

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People start their own agencies or become independent consultants for all sorts of reasons. There are a bunch of common ones. Sick of the 9-to-5 grind. Sick of making money for someone else when you can make a lot more for yourself. Sick of not having control.

Webinar: White Label Review Management Services For Your Agency

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When you're considering offering a brand new service at your agency, there are so many factors that you need to consider including pricing, on-boarding, service offering, delivery, reporting, etc.

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Influencer Marketing in 2018: The Best Blogs, Articles, Tools, Resources and, Well, Influencers.

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If you were to pull me aside on the street and ask me what the big marketing buzz term has been this year my answer would be instant: influencer marketing.

The Difference Between Customer Experience and Customer Feedback

Managing the CX is vastly different from soliciting customer feedback. Here’s why traditional customer feedback approaches (CSAT, NPS) are not enough to affect positive, customer-centric change.

The Ultimate 2019 Review Management Checklist

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It's something everyone wants. Reviews. It's also something most organizations struggle to attract. Online reviews are kingmakers. We've seen, over previous posts, that online reviews are crucial to attracting, converting and retaining customers. No surprise, right?

MarTech Solutions: Deployment, Implementation and Adoption

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If you want to make sure your company isn't drowning in data or wasting a ton of money on marketing technology it doesn't need, Michelle Robbins is the woman you want to talk to.

6 Ways to Use Online Reviews in Marketing Materials

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It's neglected, yet powerful. Most organizations understand the impact an online review can make. A recent study found online reviews could increase conversion rates by a whopping 270 percent! What if you could make it better?

Taking Your Marketing Agency From the Basement to the Boardroom

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Say the words, "digital marketing thought leader" and Lee Odden 's name is going to come up. He's the co-founder of Top Rank Marketing , a company who's Online Marketing Blog is considered one of the most influential marketing blogs around.

9 Industry Specific Review Response Templates For Negative Reviews

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If you read my interview with Jay Baer , or have picked up a copy of his book Hug Your Haters (see Garrett's review here ), you know it's a great idea to answer every single review you get. The way you handle and thoughtfully reply to negative reviews matters the most.

To Text or To Talk? Understanding Customer Care Preferences for Voice and Digital Channels

As customer care channels continue to evolve and expand, there’s been a lot of debate about which channels customers actually prefer to interact with brands. Based on a recent Harris Poll, learn why consumers choose one channel over another, and how common frustrations with specific channels drive consumers to pick alternatives.

6 Email Marketing Campaigns You Should Use to Improve Your Reviews

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In a day and age where transparency is so valuable for brands, positive reviews are make-or-break for your business. Don’t take our word for it, though. A staggering 95% of consumers read reviews before making any sort of purchase online.

How To Perform a Review Management Audit

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A review management audit gives you actionable data and a clear set of guidelines you can use to boost the number of leads, sales and customers you attract for your clients (or your business). It might be the simplest way to boost your marketing conversion rate. Audits provide clarity.

The Ultimate Guide To Adding Local Search and Marketing Services To Your Web Design Agency

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Your web design agency (especially if you have local small business clients) has an opportunity to expand your business by offering XYZ services. Typically, if this is you, your agency is highly technical and incredibly talented. But you're also a specialist.

Building Your Agency’s Dream Team | Part 2: Management and Retention

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Recruiting your agency’s dream team is like walking a tightrope (See Building Your Agency’s Dream Team Part 1: Hiring ), but putting them to work and keeping them there is more like building a skyscraper.

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

Agency Perspective: How to Choose Your Agency’s Service Offerings

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Choosing your agency's service offerings is one of the most important strategic decisions you'll have to make.

Saving Sites and the Future of Link Building With Marie Haynes

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Who you gonna call when your traffic drops? If your answer is Google penalty expert and algorithm analyst Marie Haynes of Marie Haynes Consulting Inc. you'd probably be making a great choice. For years, Marie has been a go-to for websites in crisis.

4 Review Response Templates For Great Reviews

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A good review deserves a worthy response. If a happy customer decides to leave you an amazing review, you're going to need to respond in some way. If you respond well, these reviews can easily become evergreen tools that spur more and more customers to respond in kind.

Optimizing The Local Small Business Sales Funnel

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The local small business sales funnel can be daunting when the person running it isn’t technically savvy. That’s where your agency comes in. Imagine this scenario as a digital marketing agency or SEO specialist. You've done an amazing job for your clients.

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The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

How Agencies and Brands Can Approach Influencer Marketing Like a Boss

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If you are looking for a guru in the field of influencer marketing, you'd be hard pressed to find a better choice than Shane Barker. Over his 20 years of experience working as a digital marketer he's helped everyone from celebrities to Fortune 500 companies grow their revenue by millions of dollars.

The Ultimate Multi-Location Business Review Management Strategy

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A multi-location review management strategy is going to have different goals, processes, and people in charge when compared to a single location business. The right strategy enables you to manage the who, what, where, when and how for each location. But there are lots of requirements to juggle.

Local Search Lead Gen Widgets: Agency Revenue Drivers

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Lead gen widgets, when they're used in conjunction with strategy, produce leverage. They help agencies generate the quantity and quality of leads they need. You want to attract and convert a steady supply of clients. Is there a way to grow/scale your agency consistently with less effort? Absolutely.

Your Review Management Pitch Deck: Stats, Themes, and Selling Points

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It's incredibly frustrating. A prospect decides they're interested. They're ready to hear your pitch or accept the proposal. So you do the right thing. You devote a considerable amount of your time, energy and resources to crafting your pitch. How do prospects reward you? They ignore you.

6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

Agency Perspective: 10 Agency Leader Reflections On Starting Out

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Learning from other people's mistakes and missteps can be one of the easiest ways to get to your own success faster. It's one less mistake you can make yourself. And when you're talking about starting an agency, there are plenty to be made.

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40 Situational SMS Templates For Requesting Reviews

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SMS templates are a unique way to request online reviews. As you scale your business, it's not always easy for you to reach out one to one via text. You want customers to talk to you.

The Evolution and Maturation of Local SEO and Marketing with Miriam Ellis

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Local search and local marketing is a burgeoning industry, yet it still flies under the radar for many small business and enterprises alike. Recently, I spoke with Miriam Ellis, the Local SEO Subject Matter Expert for Moz , who make local SEO easier for businesses at every level.

10 Incentives You Can Give Your Employees For Requesting Reviews

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Did you catch Andrew McDermott's post, How to Create a Review Request Incentive Program ? If so, you'll know getting employees to request reviews, arguably an important 21st century duty for any customer-facing professional in your organization, is sometimes a challenge.

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The Health of the Contact Center: Are You Ready for 2019?

A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.

B2B Lead Generation, Client Selection, and the Challenges of Effective Content Marketing

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After spending 3 decades in IT, Andy Capaloff married Jan Gordon of Curatti and made the switch to Digital Marketing. He is now a passionate content creator and one of the forces behind the company.

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How To Partner With Other Local Agencies That Offer Complimentary Services

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Sometimes it isn't right for your business. If you're a web design agency, sometimes it doesn't make sense to offer local search marketing services to your clients directly. Your clients still need it though.

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Small Business Marketing in 2018: The Best Articles, Tools, Blogs, Experts and Resources

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You own a business, plan on bootstrapping your own small business marketing efforts, and don't want to get deep in the weeds? No problem. It’s easier than ever for small business owners to take their marketing into their own hands. This list of 2018's top resources is here for you.

Word-of-Mouth: How Agencies Add More Value to Review Management

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When you get Daniel Lemin on the phone, he comes across as a modest guy. Don't let that distract you from the fact that this guy knows his stuff. But he's down-to-earth, laid back, friendly.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

Building Your Agency’s Dream Team | Part 1: Agency Hiring

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You can’t make your agency grow and succeed on its own. You need people. Great people. But as any HR guy or gal anywhere in the world would tell you, recruiting, hiring, and retaining a dream team isn’t easy. Turns out, the hiring part, at least, is all about striking the proper balance.