How To Prove the ROI of Online Review Management

What's the toughest part of review management? It isn't getting the review. It isn't even dealing with a flood of negative reviews from a horde of angry customers. No, the hardest part of online review management is something unexpected. It's demonstrating the ROI of online review management.


What You Need to Know: Online Review Management and Marketing in 2018

Time magazine has some advice for you. Don't trust reviews. Their inflammatory article states you shouldn't trust positive or negative reviews.


3 Insights For Crafting An Effective Review Request Email Drip Campaign

You've asked your customer for a review face to face. You did everything you were supposed to do. They're really happy with you, but your customer has decided to blow you off. What do you do? Is it worth it to send a reminder or are you more likely to come off as a pest?


How Can Review Snippet Keywords Help My Business Visibility


How Plansource Uses AskNicely NPS with Salesforce to Transform Customer Relationships

In just nine months, Plansource raised customer happiness by 35%. Learn how.

What Is Local Content and Why Is It Important To Small Businesses?


4 Self-Destructive Review Management Worst Practices To Avoid


How to Educate Clients on What Matters Most In Local Marketing

Clients are confused. They're not really sure where they should focus their attention. Should they focus on local business listings, reviews or leads? What about content, social media and call tracking - how much attention do they dedicate to those channels and tactics?


Senior Citizen Reviews: Getting Amazing Reviews From Low-Tech Customers


Getting to Iconic – How leading brands balance technology and human talent to deliver exceptional CX

The world’s most influential and customer-centric firms lead with technology, but do not let technology lead their customer relationships. Iconic firms – as such firms are labelled – recognize that providing exceptional customer experience is a key driver of increased revenue and brand loyalty. Register now to learn what strategies differentiate an iconic firm from other businesses

How To Get a Meeting With the Head Honcho To Pitch Services

If you need to reach decision makers, you’ll need to know how to get a meeting first. If you’re an experienced seller, you know how tough this is. Decision makers instruct gatekeepers to screen salespeople out. Busy executives do everything they can to avoid them.


Does Your Local Business Need a Website in 2017?

Your website is dead… A growing number of “experts” say it is. These experts suggest that websites, as they exist now, are obsolete and unnecessary. Some are more cautious, stating that a mobile friendly website is enough. Are they right? It’s 2017.


5 More Unique Email Templates for Requesting Online Reviews

Don’t you dare! Don’t ask for that. The voice in our head screams danger when it’s time to ask customers for reviews. You feel afraid. You know you’ve done an amazing job for them. Your product exceeded their expectations, your services offer more value for less money.


How to Encourage Customers to Use Keywords in their Online Reviews

That’s right, we’re going to be discussing keywords. There are probably a few of you reading this who just rolled your eyes and said “Keywords? What is this, 2008?” It’s true that keywords may not be the sexiest marketing tactic to discuss lately.


An Online Review Playbook For Service Area Businesses


Executive Report: The Customer Data Too Often Overlooked by the C-Suite

A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data. Download the report to learn how executives can find and use VoC data to make more informed business decisions.

3 Strategies For Prospecting Online Review Management Clients


Selling Review Management: How To Get Your Agency’s Foot In The Door


How To Get Your Unhappy Customers To Change a Bad Review


How First Impressions Hurt (or Help) Your Business Reviews

Have you ever had a negative review? A negative review from a satisfied customer , one who told you they were satisfied? It’s a frustrating experience. Sometimes their review isn’t negative, it’s just meh. There’s a hidden trigger to negative reviews.


Auror and NPS: The Ultimate Crime-Fighting Duo

Auror uses NPS to fuel business growth through customer happiness. See How.

How to Take Amazing Photos for Your Local Business

Customers are judgmental. In fact, we’re all judgmental, it’s scientifically proven. Contrary to popular belief, being judgmental is necessary. When customers look at your business they make a judgment call, automatically. Yes, No or maybe.


How To Sell Online Review Management To Enterprises and Franchises


What’s the Difference Between Business Reviews and Product Reviews?


Location Marketing: Catchy Buzzword or Essential Marketing Strategy?

Give me what I want, or else. Customers expect you to give them what they want. They expect you to get them, to "do your research." It's a paradox though, isn't it? They expect you to know but they refuse to tell. When you do use your research, customers often respond with frustration and fear.


Study: The Health of the Contact Center

What does it take to engage agents in this customer-centric era? Download our study of 1,000 contact center agents in the US and UK to find out what major challenges are facing contact center agents today – and what your company can do about it.

[Webinar Recap] Google and Facebook: Opportunities and Threats For Agencies and Their Local Clients

On April 5th, David Mihm of Tidings and I held a webinar discussing the past digital landscape and how things are rapidly changing in the context of Google and Facebook. In the webinar we touched on: Evolution of the digital landscape What have agencies been selling? What have SMBs been buying?


Paid Advertising Solutions For Hyperlocal Businesses: The Most Bang For Your Buck

Is your local business forgettable, easy-to-ignore? If you're running a local business, you know the value your product or service provides. That's the problem, your prospects don't. It's tough to draw more of them into your business because you're a hyperlocal business.


Mapping the Local Online Review Strategy That Every B2B Needs

B2B companies are in trouble. New customers can’t tell you and your competition apart. It’s a component the vast majority of B2B companies struggle with. Then, to magnify the problem, the vast majority of B2B companies have little to no reviews.


10 Amazon Review Features That Should Exist On Every Review Site


How Real-Time Customer Feedback Drives Fleetio’s Customer-Obsessed Culture

How Real-Time Customer Feedback Drives Fleetio’s Customer-Obsessed Culture Description: See how Fleetio uses AskNicely to create customer-first brand and product experiences.

How To Pull Meaningful Insights From Product Mentions in Online Reviews


What is the Google Home Service Ads Program?

Change has a funny way of sneaking up on you. Especially when you work in an industry with as many moving parts as digital media marketing. When it comes to digital, change is more than just inevitable — it’s a way of life.


Local Search vs. Universal Search: Are You Choosing the Wrong Strategy?

Do you want it? A steady stream of customers and sales from Google? A never-ending supply of leads, customers and sales for your local business? Who wouldn’t want that? It’s yours for the taking, if – you choose the right strategy.


How to Flag Questionable Online Reviews on Google, Facebook, and Yelp

Online authority is the backbone of a company’s reputation. A business with an impeccable track record among its customers and community is a strong contender for the position of industry leader and trendsetter. When a business does right by their customers, their reputation improves.


How to Create an Exceptional Customer Experience

Learn 5 actions your organization can take right now to improve the customer experience.

Why LinkedIn Should Add Reviews or Endorsements to Company Pages


Agency or DIY? The Value Proposition of Online Reviews (and the Terrifying Cost of Failure)


Which one is worse? Generic vs. Authentic Responses to Negative Reviews

Your service didn’t deliver as promised. You guys let me down. Again. We’re sorry you had an unpleasant experience. Please send a message to support and we’ll be happy to help. What’s wrong with this picture?


How Local Businesses Create Legendary Customer Relationships

Admit it. You’d love to have an army of eager, passionate customers. The kind that tells anyone and everyone they meet about your business. These customers are in love with your product or service. They trust you implicitly, never haggling or complaining about price.


The Book of NPS

The simple, straight-talking guide to evolving your business by collecting and acting on customer feedback with Net Promoter Score®.