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How Sales and Marketing Work Together

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This topic has been at the hands of business for ages. There has been major differences between marketing and sales over the years. Some would ask “but why?”, others would roll their eyes and say “you’re telling me!”

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What Is a Lookback Window?

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What is a Lookback Window? Marketing Attribution

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How to Choose Keywords for SEO

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Choosing the best keywords for a website can be a little like choosing an outfit for a big event. You generally know what you need to cover, but the details will either make you stand out and shine or fade into the background.

How Do I Add Keywords to My Content?

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Once you’ve finally conceptualized, written, and published content on your website, it may feel easy to pat yourself on the back and call it a day.

How Call Lifecycle Details Help Increase Customer Satisfaction

Do you want to better understand what your customers are experiencing on calls? Does your call center software lack key information, even if calls are recorded? Download this eBook now to learn how to gain insights on all your calls to increase your customer satisfaction!

How Do I Optimize SEO Keywords?

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Whoever said, “Don’t sweat the small stuff,” clearly wasn’t involved in digital marketing. Ensuring that the content you create for your website is seen by the right audience (and at the right time) takes careful consideration and planning.

Competitive Intelligence: As I'd Explain It

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Marketing Analytics Market Intelligence Marketing Management

How To Rank Youtube Videos Fast

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Whether you’re making videos as a social media influencer, a large brand, or someone just wanting to have fun, you’re probably wanting your videos to show up first on Youtube. With the millions of videos posted every year, this may seem like a huge feat.

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Moving Beyond Last Click Attribution: Why It's Killing Performance

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Before getting on my soapbox and telling you why you should start using a data driven multi-touch attribution model , let me first start by saying Last Click Attribution is not inherently bad.

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Google’s New Algorithm: What Is Page Experience & Why Is It Important?

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About a month ago, Google so kindly warned the SEO community that beginning sometime in 2021, additional metrics will be incorporated into their core algorithm.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

What Is Offline Attribution?

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Marketing Attribution

How Long Should a Pillar Page Be?

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Consumer Insights

How Do You Measure Marketing Attribution?

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Marketing Attribution

10x Pillar Pages: What are they and how do you make one?

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A pillar page topic cluster is a way of organizing content so that all of the topics that are related to the original page, or pillar page, are linked. This is not strictly about linking content but about organizing it.

8 Contact Center Trends to Watch in 2020

In this eBook, we’ll arm you with the research you need to inform areas of investment, and 8 quick tips you can use to improve your contact center’s performance now!

Types of Consumers: Who Buys and When

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Consumer Insights

What can you learn from attribution reports?

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What is Attribution in Digital Marketing? Marketing attribution refers to the science of analyzing marketing touch points leading to a website conversion or online purchase. It helps marketers identify the paths consumers take before they purchase from you.

Trying to read your customers' minds? Data can help!

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We don’t have to tell you. Times certainly have become strange. Many marketers are working from home, and we’re all learning new things, day-by-day. Consumer Insights

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What is a digital marketing course?

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Digital marketing courses are designed to help individuals become better digital marketers in a number of ways.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

2020 Digital Trends: Expectations vs. Reality

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This blog was written by Bridget Johnston, a contributing guest blogger from Pattern89. Consumer Insights

Why Is Mobile Attribution Important?

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Marketing Attribution

What Is Mobile Attribution?

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Mobile attribution refers to tracking the customer journey — from discovery to conversion — across mobile devices, such as smartphones and tablets, and mobile channels like Instagram.

How To Build a Multi-Touch Attribution Model

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Marketing Attribution

A Guide to Online Communities for Enterprise Organizations

This guide will provide you with an overview of what procuring an online community can do for enterprise organizations, including: How community compliments enterprise priorities. How the community addresses key challenges. Crucial enterprise community features to look for when assessing vendors. Strategic community programs that drive enterprise community success. Examples of enterprise organizations who have seen success with their communities. Not every online community is built or equipped with enterprise intentions. The following pages will provide you with the knowledge needed to make the best decisions for your enterprise organization.

How Does an SEO Content Strategy Work?

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A content strategy is the plan your business makes to create blog and website content, video content, post on social media, and ultimately gain leads through digital content marketing. Consumer Insights Search Marketing Organic Search Content Marketing

The Importance of Consumer Behavior in Marketing

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Long-term sales stability is not just about having a great product. It's about meeting consumers' needs, understanding what makes them tick, and speaking to them in the ways that make them want to engage.

What is Digital Marketing Optimization?

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You've probably heard the phrase "digital marketing", and you may even understand that you need to to get better at it. But, what exactly does this look like?

SEO Content Writing Tips for Beginners

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70% of marketers say that SEO marketing is more effective than pay-per-click. This is because the process of SEO in digital marketing relies on written content that brings audiences insights and value. In turn, your content marketing builds brand authority and presence over time.

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6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!

How Do You Make an SEO Content Outline?

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Consumer Insights Search Marketing Organic Search Content Marketing

What Are the Top Three SEO Strategies?

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Whether you’re just getting started with SEO content, or you’re looking to boost the results of your hard work, it can be tricky to know how to move forward. One thing is for sure, though: SEO matters. According to statistics from Junto, 93% of all online experiences begin with a search engine.

Digital Transformation Success Stories

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With the digital transformation failure rate reportedly as high as 70%, many businesses may wonder if a digital transformation is worth it. However, as MarTech tools become more accessible to businesses, consumer data and machine learning can help inform DX strategies in all verticals.

Why is digital marketing analytics important?

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The world is now online. While there are still service industries where brick and mortar businesses exist, even these companies benefit from digital marketing. According to recent statistics , 55% of customers will search online for reviews and web presences before making a purchase.

AI & Community: Don't Hammer the Flowers

Speaker: Venessa Paech, Australia's Leading Community Specialist

Join Vanilla Forums on Tuesday, July 21, 2020 at 8:30 AM ET for this on-demand workshop led by Venessa Paech, Co-Founder of Australian Community Managers and Leading APAC Community Specialist.

New Consumer Insights Reveal the Hidden Path to Purchase | Shawn Schwegman at ConnectCMO 2020

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Consumer Insights

How to Create a Digital Marketing Strategy

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What is Digital Marketing? Any beginners guide to digital marketing strategies should first define what this term refers to.

How to Build a Digital Transformation Strategy

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Digital Transformation

Digital Transformation Companies Help Businesses Navigate Change

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Digital Transformation

[On-Demand Webinar] The State of Customer Education: Trends and Benchmarks Report

Speaker: Sandi Lin & Linda Schwaber-Cohen

In this webinar, Skilljar CEO Sandi Lin shared learnings from Skilljar's recent study and her insights on the state of Customer Education. She dug into key findings so you can benchmark against industry trends and understand how your strategy and metrics compare.