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What Is Digital Transformation?

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Definition of Digital Transformation: Digital Transformation refers to a business's adoption of technology and innovation to improve the efficiency and effectiveness of their business operations.

The Importance of Consumer Behavior in Marketing

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Long-term sales stability is not just about having a great product. It's about meeting consumers' needs, understanding what makes them tick, and speaking to them in the ways that make them want to engage.

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What Is Consumer Buying Behavior?

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Definition of Consumer Buying Behavior: Consumer Buying Behavior refers to the actions taken (both on and offline) by consumers before buying a product or service. This process may include consulting search engines, engaging with social media posts, or a variety of other actions.

8 Performance Marketing Strategies Your Dad Didn't Tell You

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In this video, you'll hear 8 performance marketing strategies your dad forgot to tell you about - unless your dad is Shawn Schwegman (DemandJump's Co-Founder and Chief Strategy Officer). Best Practices Paid Search Display Advertising

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Your Complete Customer Engagement Handbook

Transform your contact center to build relationships with your customers that will last a lifetime.

Digital Transformation at Cummins: Digital Transformation Conference 2019

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Marketing Attribution Defined & The Power of The Algorithm

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Marketing Attribution Defined. Marketing attribution refers to the science of assigning credit (often in the form of revenue) to the marketing touch points that influenced a conversion. Marketers use attribution as a tool to quantify the impact of marketing efforts and help them decide what to do next

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Why is Digital Transformation So Important?

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Before the Internet and the World Wide Web, sending mail involved paper and envelopes, taking a photo required film, and shopping meant going to a store or buying through a mail order catalog. Now though, email, mega-pixel cameras, and eCommerce have moved those activities into the digital realm. These simple examples of digital transformation have profoundly affected our real-world activities, our behavior and our culture.

Why a Customer Acquisition Platform is the Most Critical Technology in your Marketing Stack

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Whether you’re a CMO or a paid search manager, you have KPIs that are directly tied to customer acquisition. If you’re a growth marketer or an acquisition marketer, maybe all your KPIs are tied to customer acquisition metrics.

How To Calculate Customer Acquisition Cost

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You can determine your customer acquisition cost by adding all costs associated with your customer acquisition efforts (marketing costs) and dividing that by the number of new customers you acquired as a result

How to Create an Exceptional Customer Experience

Learn 5 actions your organization can take right now to improve the customer experience.

Measuring Value of BuzzFeed Sponsored Content

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Product Feature: All Your Search Data in One Place

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In this week's episode of Real Good Marketing, Brennan and Jordan discussed the synergies of SEM & SEO, and how combining all your search data into one place can help your teams make quicker, more informed decisions. DemandJump's Keyword Profile Dashboard was built out of this key learning.

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Combining Disparate Data to Optimize Search Marketing

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In this week's episode of Real Good Marketing , Brennan and Jordan discuss the synergies of SEM and SEO and how combining all your search data into one centralized view helps you make quicker, more informed marketing decisions

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Avoiding Ad Fraud: A Byproduct of Considering Ad Placement

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Listen to this blog. Ad Fraud & Programmatic Advertising. Programmatic advertising created the opportunity for marketers to achieve huge reach and target audiences with ease, but it also opened the door to large-scale fraud within the automated mechanism.

Forget CX: Measure "Ease of Doing Business" Instead

Speaker: Curtis Bingham, CEO, Chief Customer Officer Council

Our research shows that becoming easier to do business is perhaps the single most important thing that organizations need to work on to create value not only for their customers but also for their own business. Reducing customer effort can reduce costs by 37% and induce customers to spend 88% more. Tune in to this webinar and learn about how you can measure the "Ease of Doing Business" and customer effort.

Break Marketing Silos with Cross-Channel Analytics

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Traffic Cloud® Insights

Why such low click-through rates?

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According to a 2018 SmartInsights report , the average click-through rate across all ad formats and display ads online is just 0.05%. And according to MediaPost , 60% of mobile ad clicks are accidental. This is terrible performance! Yet it is currently accepted as the norm across the ad industry.

What is a Performance Marketing Agency?

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Performance marketing refers to online marketing and advertising programs in which advertising partners are paid when a specific action is completed, like a sale, lead or click (where marketers pay for performance or action).

Improving Landing Page Experience to Decrease Ad Costs

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What is landing page experience? A component of your keyword's quality score, Google defines landing page experience as, " A measurement [used] to estimate how relevant and useful your website's landing page will be to people who click your ad."

Straight Talk about Security, Compliance and Reliability in Cloud Communications

The risk is real - every organization recognizes the consequences of inadequate security, compliance and reliability in communications systems. Data breaches make headlines and privacy violations put companies at legal risk, not to mention the very real revenue costs of downtime. In this report, 8x8 shares how they secure data across every step of their communications system - and how you can easily comply with tightening regulations.

Customer Acquisition: Comprehensive Guide

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What is customer acquisition? Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a process used to bring consumers down the marketing funnel from brand awareness to point of purchase

Why Placement Targeting Matters: Display Advertising Best Practices

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Display Advertising

Cross-Channel Measurement Still an Issue: Commentary on eMarketer Survey

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Data Science

Customer Acquisition Costs by Industry

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Knowing if you have a good customer acquisition cost can be hard. Here are a few CACs benchmarked across a variety of industries. Source: Propeller

Customer Experience Management: A 3-Legged Stool

In today's business world we know that customer experience management has a huge impact on satisfaction levels, customer loyalty, and even profit. But there's more to it than just customer service - learn more about the 3 legs of CEM.

5 Signs it's Time to Break Up with your Legacy Analytics Tool

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Let’s be honest. Your analytics tool may have been state-of-the-art when you first started using it, but when was the last time you sat down and took a hard look at its features?

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What is a Customer Acquisition Strategy?

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How To Determine Customer Acquisition Cost

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Customer Acquisition Cost by Industry: What's a Good CAC?

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What is a good customer Acquisition Cost? A Good Customer Acquisition Cost varies by the industry and tactics used. But a good way to benchmark your CAC is by comparing it to Customer Lifetime Value (also known as LTV). It is said that an ideal LTV to CAC ratio is 3:1.

How AI Can Help

Speaker: Roy Atkinson, Senior Writer Analyst, HDI and ICMI

Workforce Engagement Management has many “moving parts” including onboarding, forecasting, Quality Management, employee recognition, coaching and more. Contact Center managers spend a great deal of their time performing tasks related to engagement, and often don’t have the requisite time to properly prioritize and monitor progress. In addition, the complexity of the work performed in the Contact Center has increased, as customer contacts span many channels. This complexity is currently at a stage where emerging technologies such as AI and Machine Learning can have substantial impact and real ROI.

What is Customer Acquisition?

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Definition of Customer Acquisition: Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a process used to bring consumers down the marketing funnel from brand awareness to purchase decision.

Performance Marketing Tip #1: Combine Cross-Channel Data

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Best Practices Paid Search Display Advertising

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Make ads for humans, not impressions

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Last week , we discussed the impact of poor ad placement on the consumer experience. We addressed advertisers’ ability to create three categories of frustrated internet users: Left-out Larrys , Annoyed Annas , and Mistargeted Mikes. Display Advertising Paid Search

Performance Marketing in Display: Uncommon, but Possible

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The Performance Marketing Association defines Performance Marketing as, online marketing and advertising programs in which advertisers pay marketing companies (a.k.a. affiliates or publishers) when a specific action is completed; such as a sale, lead, or click

Redefining Customer Experience Metrics for Better Performance

Speaker: Lynn Hunsaker, Chief Customer Officer of ClearAction Continuum

Join us for this insightful webinar with Lynn Hunsaker, Chief Customer Officer of ClearAction, who will show you how to zero-in on true leading indicators and describe how to connect business results metrics with employees’ workflow metrics.

Ad Relevance

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What is ad relevance? Relatively self-descriptive, ad relevance refers to how closely your ad’s content relates to the keywords you bid on. Ad relevance is one of the three components of quality score , and is used to understand the overall quality of your ads. Quality Score Paid Search

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Components of Quality Score

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This is part of a series of blogs intended to help marketers improve Quality Score and drive down CPCs. For more information on Quality Score and how to improve it, see this resource. Paid Search Quality Score

What Does a High Quality Score Indicate?

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Paid Search

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Why do people click on your search ads?

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Paid Search

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How to Make the Transition to Customer Service Outsourcing

Speaker: Randy Clapp, Chief Revenue Officer, Advantage Communications Inc.

You’re feeling the pressure of keeping your employees engaged and improving your customer experience, but you’re not sure if you’re ready or even know how to make a smooth transition to a contact center. Randy Clapp, Chief Revenue Officer of Advantage Communications, will lead you through an outsourcing Self-Assessment you can apply to your business in this insightful webinar developed to provide you with the building blocks to take your customer service experience to the next level.