DemandJump

Product Feature: All Your Search Data in One Place

DemandJump

In this week's episode of Real Good Marketing, Brennan and Jordan discussed the synergies of SEM & SEO, and how combining all your search data into one place can help your teams make quicker, more informed decisions. DemandJump's Keyword Profile Dashboard was built out of this key learning.

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Combining Disparate Data to Optimize Search Marketing

DemandJump

In this week's episode of Real Good Marketing , Brennan and Jordan discuss the synergies of SEM and SEO and how combining all your search data into one centralized view helps you make quicker, more informed marketing decisions

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Marketing Attribution Defined & The Power of The Algorithm

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Marketing Attribution Defined. Marketing attribution refers to the science of assigning credit (often in the form of revenue) to the marketing touch points that influenced a conversion. Marketers use attribution as a tool to quantify the impact of marketing efforts and help them decide what to do next

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8 Performance Marketing Strategies Your Dad Didn't Tell You

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In this video, you'll hear 8 performance marketing strategies your dad forgot to tell you about - unless your dad is Shawn Schwegman (DemandJump's Co-Founder and Chief Strategy Officer). Best Practices Paid Search Display Advertising

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How to Make the Transition to Customer Service Outsourcing

Speaker: Randy Clapp, Chief Revenue Officer, Advantage Communications Inc.

You’re feeling the pressure of keeping your employees engaged and improving your customer experience, but you’re not sure if you’re ready or even know how to make a smooth transition to a contact center. Randy Clapp, Chief Revenue Officer of Advantage Communications, will lead you through an outsourcing Self-Assessment you can apply to your business in this insightful webinar developed to provide you with the building blocks to take your customer service experience to the next level.

Break Marketing Silos with Cross-Channel Analytics

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Traffic Cloud® Insights

What is a Performance Marketing Agency?

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Performance marketing refers to online marketing and advertising programs in which advertising partners are paid when a specific action is completed, like a sale, lead or click (where marketers pay for performance or action).

Customer Acquisition: Comprehensive Guide

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What is customer acquisition? Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a process used to bring consumers down the marketing funnel from brand awareness to point of purchase

Why Placement Targeting Matters: Display Advertising Best Practices

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Display Advertising

Cross-Channel Measurement Still an Issue: Commentary on eMarketer Survey

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Data Science

The Evolution of Support: How to Manage Customer Support in an Era of Self-help

Speaker: Kristina Evey, Customer Experience Expert and Consultant

As self-service as a customer preference continues to grow, it's more important than ever that we assess the amount of support being given to our customer service reps. Is there a way to find the right balance between self-service and support?

Customer Acquisition Costs by Industry

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Knowing if you have a good customer acquisition cost can be hard. Here are a few CACs benchmarked across a variety of industries. Source: Propeller

How To Calculate Customer Acquisition Cost

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You can determine your customer acquisition cost by adding all costs associated with your customer acquisition efforts (marketing costs) and dividing that by the number of new customers you acquired as a result

5 Signs it's Time to Break Up with your Legacy Analytics Tool

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Let’s be honest. Your analytics tool may have been state-of-the-art when you first started using it, but when was the last time you sat down and took a hard look at its features?

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What is a Customer Acquisition Strategy?

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Good, Better, Best: Three Ways to Calculate the ROI of CX Initiatives

Speaker: John Joba and David Robbins

Customer Experience is at a tipping point. Despite increasing investment in measurement platforms, executives still struggle to demonstrate the impact to the bottom line—and the value these bring to customers and the organization as a whole.

How To Determine Customer Acquisition Cost

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Customer Acquisition Cost by Industry: What's a Good CAC?

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What is a good customer Acquisition Cost? A Good Customer Acquisition Cost varies by the industry and tactics used. But a good way to benchmark your CAC is by comparing it to Customer Lifetime Value (also known as LTV). It is said that an ideal LTV to CAC ratio is 3:1.

What is Customer Acquisition?

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Definition of Customer Acquisition: Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a process used to bring consumers down the marketing funnel from brand awareness to purchase decision.

Improving Landing Page Experience to Decrease Ad Costs

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What is landing page experience? A component of your keyword's quality score, Google defines landing page experience as, " A measurement [used] to estimate how relevant and useful your website's landing page will be to people who click your ad."

Training for Lead Generation, Customer Onboarding and Support

Customer lifecycle training gives customers the knowledge and tools they need to be successful. As customer success and satisfaction grows, so does retention and repeat business. This eBook can help training teams improve or expand their customer training programs.

Avoiding Ad Fraud: A Byproduct of Considering Ad Placement

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Listen to this blog. Ad Fraud & Programmatic Advertising. Programmatic advertising created the opportunity for marketers to achieve huge reach and target audiences with ease, but it also opened the door to large-scale fraud within the automated mechanism.

Performance Marketing Tip #1: Combine Cross-Channel Data

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Best Practices Paid Search Display Advertising

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Performance Marketing in Display: Uncommon, but Possible

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The Performance Marketing Association defines Performance Marketing as, online marketing and advertising programs in which advertisers pay marketing companies (a.k.a. affiliates or publishers) when a specific action is completed; such as a sale, lead, or click

Ad Relevance

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What is ad relevance? Relatively self-descriptive, ad relevance refers to how closely your ad’s content relates to the keywords you bid on. Ad relevance is one of the three components of quality score , and is used to understand the overall quality of your ads. Quality Score Paid Search

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Building a Successful Community Superfan Program

Speaker: Jake McKee, CEO and Lead Strategist, Community5

Every social group is made up of members who are more engaged, more enthusiastic and more dedicated than others. In the online community space, we call these people Superfans. But the million dollar question…how can you attract these powerful and necessary people? Join Vanilla Forums for a discussion with Jake McKee, CEO and Lead Strategist at Community5, as he shares ideas and insights on how to best build and execute formal Superfan programs.

Why such low click-through rates?

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According to a 2018 SmartInsights report , the average click-through rate across all ad formats and display ads online is just 0.05%. And according to MediaPost , 60% of mobile ad clicks are accidental. This is terrible performance! Yet it is currently accepted as the norm across the ad industry.

Components of Quality Score

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This is part of a series of blogs intended to help marketers improve Quality Score and drive down CPCs. For more information on Quality Score and how to improve it, see this resource. Paid Search Quality Score

What Does a High Quality Score Indicate?

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Paid Search

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Make ads for humans, not impressions

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Last week , we discussed the impact of poor ad placement on the consumer experience. We addressed advertisers’ ability to create three categories of frustrated internet users: Left-out Larrys , Annoyed Annas , and Mistargeted Mikes. Display Advertising Paid Search

Beyond the Contact Center: Unlocking Insights with Speech Analytics

A global survey of 500 key decision makers by Opus Research shows the core benefits of making the leap to an omnichannel contact center, such as uncovering actionable business insights on employee-customer interactions.

Why do people click on your search ads?

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Paid Search

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Your definition of customer experience is half-baked. Here's why:

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This first dawned on me in September at Dreamforce. Executive Perspectives

Custom audiences and the impact of video on display advertising

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Display Advertising

The larger impact of bad ad performance

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Last week we touched on. The terrible performance of today's display ads. The low standard that digital marketers now accept as the norm. Display Advertising

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

What is Amazon Advertising?

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A transcript from the recording is included below: Display Advertising Paid Search