8 Performance Marketing Strategies Your Dad Didn't Tell You


In this video, you'll hear 8 performance marketing strategies your dad forgot to tell you about - unless your dad is Shawn Schwegman (DemandJump's Co-Founder and Chief Strategy Officer). Best Practices Paid Search Display Advertising

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Why a Customer Acquisition Platform is the Most Critical Technology in your Marketing Stack


Whether you’re a CMO or a paid search manager, you have KPIs that are directly tied to customer acquisition. If you’re a growth marketer or an acquisition marketer, maybe all your KPIs are tied to customer acquisition metrics.

Performance Marketing in Display: Uncommon, but Possible


The Performance Marketing Association defines Performance Marketing as, online marketing and advertising programs in which advertisers pay marketing companies (a.k.a. affiliates or publishers) when a specific action is completed; such as a sale, lead, or click

Improving Landing Page Experience to Decrease Ad Costs


What is landing page experience? A component of your keyword's quality score, Google defines landing page experience as, " A measurement [used] to estimate how relevant and useful your website's landing page will be to people who click your ad."

The Difference Between Customer Experience and Customer Feedback

Managing the CX is vastly different from soliciting customer feedback. Here’s why traditional customer feedback approaches (CSAT, NPS) are not enough to affect positive, customer-centric change.

Ad Relevance


What is ad relevance? Relatively self-descriptive, ad relevance refers to how closely your ad’s content relates to the keywords you bid on. Ad relevance is one of the three components of quality score , and is used to understand the overall quality of your ads. Quality Score Paid Search


What Does a High Quality Score Indicate?


Paid Search


Avoiding Ad Fraud: A Byproduct of Considering Ad Placement


Listen to this blog. Ad Fraud & Programmatic Advertising. Programmatic advertising created the opportunity for marketers to achieve huge reach and target audiences with ease, but it also opened the door to large-scale fraud within the automated mechanism.

Why do people click on your search ads?


Paid Search


Why such low click-through rates?


According to a 2018 SmartInsights report , the average click-through rate across all ad formats and display ads online is just 0.05%. And according to MediaPost , 60% of mobile ad clicks are accidental. This is terrible performance! Yet it is currently accepted as the norm across the ad industry.

To Text or To Talk? Understanding Customer Care Preferences for Voice and Digital Channels

As customer care channels continue to evolve and expand, there’s been a lot of debate about which channels customers actually prefer to interact with brands. Based on a recent Harris Poll, learn why consumers choose one channel over another, and how common frustrations with specific channels drive consumers to pick alternatives.

Make ads for humans, not impressions


Last week , we discussed the impact of poor ad placement on the consumer experience. We addressed advertisers’ ability to create three categories of frustrated internet users: Left-out Larrys , Annoyed Annas , and Mistargeted Mikes. Display Advertising Paid Search

Your definition of customer experience is half-baked. Here's why:


This first dawned on me in September at Dreamforce. Executive Perspectives

Custom audiences and the impact of video on display advertising


Display Advertising

What is Amazon Advertising?


A transcript from the recording is included below: Display Advertising Paid Search

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

The larger impact of bad ad performance


Last week we touched on. The terrible performance of today's display ads. The low standard that digital marketers now accept as the norm. Display Advertising

Save Consumers


Dear consumers, Display Advertising Company Updates Save Consumers

Quality Score: What is Quality Score, Why Does It Matter, and How to Improve It


Improving Quality Score is the key to driving down PPC costs. So, we’ve created this resource to help marketers work smarter, instead of harder within the channel of Paid Search. Paid Search

The Importance of DJT in Display Advertising


Listen to this blog. As the rate of innovation increases. Marketers across all industries are forced to continually identify their biggest advertising levers - the sources of growth requiring the least resources. This forces CPG brands to rethink their own advertising methods and re-evaluate the legacy tactics we’ve have held so dearly for years. Display Advertising

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

How to Disrupt Your Competition


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Call Centers are the Front Line of Customer Service


Some call centers struggle to have a stellar reputation, but it doesn’t have to be that way.

Building a Successful Customer Experience Strategy


Companies frequently designate customer experience (CX) as the most exciting opportunity for their business, according to the Digital Marketing Trends Report. Successful customer experience strategies will lead to greater customer satisfaction, higher revenue, and diminished customer churn.

The VMware Culture Journey to Inspire Customer Centricity


VMWare Inspires a Customer-Centric Culture Customer centricity is a hot topic in business these days, as more and more companies challenge themselves to foster a “customer-centric culture.”

6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

Improve Customer Experience with the Help of These 4 Teams


When we talk about customer experience, many of us think about support. We think about the touchpoints between customer and business when the customer needs help buying or using a product. These interactions make up part of the customer experience, but not all of it.

40 Customer Retention Statistics You Need to Know


Learn about the top two customer surveys for predicting and increasing customer retention. Anytime a customer cuts ties, you experience the negative impact of customer churn. While some churn is a normal part of any business, a high churn rate can cripple the growth of any organization.

6 Most Popular Customer Experience Metrics and KPIs Explained Simply


How to Use Customer Insight to Drive Business Growth

Vision Critical

In a landscape full of disruption, growing your business could take a backseat to hedging your risks. New competitors can sprout when you least expect it, and choosing a growth strategy that fits your business model can be risky.

The Health of the Contact Center: Are You Ready for 2019?

A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.

How to Write Self-Service Support Material


When done right, self-service support material help your customers complete tasks on their own. But for self-service support resource to work, they need to be easy to read and understand. In other words, customer support teams need to be savvy about copywriting.

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Job Satisfaction Surveys: 2 Templates for You to Use


While being a customer-centric company is key for delivering great customer experience , you can’t forget about the employee experience. After all, happy employees result in happy customers. To identify the happiness level of your employees, you should use job satisfaction surveys.

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CX Q&A with Diane Magers & Ben London of Experience Catalysts

Centriam Customer Experience Lab

Diane Magers and Ben London are the powerful duo that head up Experience Catalysts, a consultancy at the forefront of customer and employee experience. They are on a mission to help customer experience (CX) professionals transform how their organizations work to grow business value.

How to Start Improving CX in the Real World


I’m often asked how or where a company should start improving CX. While the answer may be a little different for everyone, it’s critical to start out right! However, very few leaders take a realistic approach.

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The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

Customer Voice is More Important Than Ever—Here’s Why


The customer voice, also known as Voice of the Customer (VoC) , is at the core of any successful customer experience (CX) program. It refers to the customers’ needs, wants, and expectations as it pertains to a company’s products or services.