DemandJump

8 Performance Marketing Strategies Your Dad Didn't Tell You

DemandJump

In this video, you'll hear 8 performance marketing strategies your dad forgot to tell you about - unless your dad is Shawn Schwegman (DemandJump's Co-Founder and Chief Strategy Officer). Best Practices Paid Search Display Advertising

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Customer Acquisition: Comprehensive Guide

DemandJump

What is customer acquisition? Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a process used to bring consumers down the marketing funnel from brand awareness to point of purchase

Why Placement Targeting Matters: Display Advertising Best Practices

DemandJump

Display Advertising

Why a Customer Acquisition Platform is the Most Critical Technology in your Marketing Stack

DemandJump

Whether you’re a CMO or a paid search manager, you have KPIs that are directly tied to customer acquisition. If you’re a growth marketer or an acquisition marketer, maybe all your KPIs are tied to customer acquisition metrics.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica whitepaper to learn how important conversational AI is to your CX strategy.

Cross-Channel Measurement Still an Issue: Commentary on eMarketer Survey

DemandJump

Data Science

How To Calculate Customer Acquisition Cost

DemandJump

You can determine your customer acquisition cost by adding all costs associated with your customer acquisition efforts (marketing costs) and dividing that by the number of new customers you acquired as a result

5 Signs it's Time to Break Up with your Legacy Analytics Tool

DemandJump

Let’s be honest. Your analytics tool may have been state-of-the-art when you first started using it, but when was the last time you sat down and took a hard look at its features?

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What is a Customer Acquisition Strategy?

DemandJump

How To Determine Customer Acquisition Cost

DemandJump

The Changing Role of CX Testing in Digital Transformation

Speaker: Diego Lo Giudice and Chad Hendren

With new competition emerging every day, businesses are transforming themselves, and using software as a means to drive differentiation. Digital transformation has become a key initiative for businesses across the globe, and CX is ground zero. Register now for this webinar and hear from Cyara and their guest speaker, Diego Lo Giudice of Forrester, how testing and QA practices are changing to enable and accelerate digital transformation.

Customer Acquisition Cost by Industry: What's a Good CAC?

DemandJump

What is a good customer Acquisition Cost? A Good Customer Acquisition Cost varies by the industry and tactics used. But a good way to benchmark your CAC is by comparing it to Customer Lifetime Value (also known as LTV). It is said that an ideal LTV to CAC ratio is 3:1.

What is Customer Acquisition?

DemandJump

Definition of Customer Acquisition: Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a process used to bring consumers down the marketing funnel from brand awareness to purchase decision.

Performance Marketing Tip #1: Combine Cross-Channel Data

DemandJump

Best Practices Paid Search Display Advertising

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Improving Landing Page Experience to Decrease Ad Costs

DemandJump

What is landing page experience? A component of your keyword's quality score, Google defines landing page experience as, " A measurement [used] to estimate how relevant and useful your website's landing page will be to people who click your ad."

Optimizing Customer Experience Data to Drive Business Success

Digital CX is an established practice. It’s time to focus on brick-and-mortar! This eBook covers the impact of CX on location-based businesses and best practices on how feedback is collected and data analytics are turned into insights that drive actionable improvements. Discover new ideas to fuel your business’s top and bottom line!

Performance Marketing in Display: Uncommon, but Possible

DemandJump

The Performance Marketing Association defines Performance Marketing as, online marketing and advertising programs in which advertisers pay marketing companies (a.k.a. affiliates or publishers) when a specific action is completed; such as a sale, lead, or click

Avoiding Ad Fraud: A Byproduct of Considering Ad Placement

DemandJump

Listen to this blog. Ad Fraud & Programmatic Advertising. Programmatic advertising created the opportunity for marketers to achieve huge reach and target audiences with ease, but it also opened the door to large-scale fraud within the automated mechanism.

Ad Relevance

DemandJump

What is ad relevance? Relatively self-descriptive, ad relevance refers to how closely your ad’s content relates to the keywords you bid on. Ad relevance is one of the three components of quality score , and is used to understand the overall quality of your ads. Quality Score Paid Search

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Components of Quality Score

DemandJump

This is part of a series of blogs intended to help marketers improve Quality Score and drive down CPCs. For more information on Quality Score and how to improve it, see this resource. Paid Search Quality Score

The Path to Journey Management

Speaker: Kerry Bodine and Lindsay Sykes

The practice of journey mapping has reached fever pitch. But your mapping efforts are only effective if the resulting maps help you drive organization change — and then measure the results of your efforts. Join Intouch Insight and Kerry Bodine, CX expert and co-author of Outside In: The Power of Putting Customers at the Center of Your Business, as she shares Bodine & Co.’s latest research on this topic.

What Does a High Quality Score Indicate?

DemandJump

Paid Search

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Why such low click-through rates?

DemandJump

According to a 2018 SmartInsights report , the average click-through rate across all ad formats and display ads online is just 0.05%. And according to MediaPost , 60% of mobile ad clicks are accidental. This is terrible performance! Yet it is currently accepted as the norm across the ad industry.

Why do people click on your search ads?

DemandJump

Paid Search

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Make ads for humans, not impressions

DemandJump

Last week , we discussed the impact of poor ad placement on the consumer experience. We addressed advertisers’ ability to create three categories of frustrated internet users: Left-out Larrys , Annoyed Annas , and Mistargeted Mikes. Display Advertising Paid Search

A New Segmentation Model for Customer Onboarding

A great customer onboarding program is a proactive and meaningful way to make a lasting impact on customer engagement, retention, and expansion. In this eBook, Skilljar will show you a new framework for building a customer onboarding program, including how to segment users and drive long-term value and retention through education.

Performance Marketing 101: Comprehensive Guide

DemandJump

Paid Search Affiliate Marketing Display Advertising

Your definition of customer experience is half-baked. Here's why:

DemandJump

This first dawned on me in September at Dreamforce. Executive Perspectives

Custom audiences and the impact of video on display advertising

DemandJump

Display Advertising

The larger impact of bad ad performance

DemandJump

Last week we touched on. The terrible performance of today's display ads. The low standard that digital marketers now accept as the norm. Display Advertising

6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

What is Amazon Advertising?

DemandJump

A transcript from the recording is included below: Display Advertising Paid Search

Save Consumers

DemandJump

Dear consumers, Display Advertising Company Updates Save Consumers

Quality Score: What is Quality Score, Why Does It Matter, and How to Improve It

DemandJump

Improving Quality Score is the key to driving down PPC costs. So, we’ve created this resource to help marketers work smarter, instead of harder within the channel of Paid Search. Paid Search

The Importance of DJT in Display Advertising

DemandJump

Listen to this blog. As the rate of innovation increases. Marketers across all industries are forced to continually identify their biggest advertising levers - the sources of growth requiring the least resources. This forces CPG brands to rethink their own advertising methods and re-evaluate the legacy tactics we’ve have held so dearly for years. Display Advertising

The Health of the Contact Center: Are You Ready for 2019?

A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.

How to Disrupt Your Competition

ShepHyken

How To 543