DemandJump

8 Performance Marketing Strategies Your Dad Didn't Tell You

DemandJump

In this video, you'll hear 8 performance marketing strategies your dad forgot to tell you about - unless your dad is Shawn Schwegman (DemandJump's Co-Founder and Chief Strategy Officer). Best Practices Paid Search Display Advertising

Video 82

Marketing Attribution Defined & The Power of The Algorithm

DemandJump

Marketing Attribution Defined. Marketing attribution refers to the science of assigning credit (often in the form of revenue) to the marketing touch points that influenced a conversion. Marketers use attribution as a tool to quantify the impact of marketing efforts and help them decide what to do next

Tools 63

Measuring Value of BuzzFeed Sponsored Content

DemandJump

Why a Customer Acquisition Platform is the Most Critical Technology in your Marketing Stack

DemandJump

Whether you’re a CMO or a paid search manager, you have KPIs that are directly tied to customer acquisition. If you’re a growth marketer or an acquisition marketer, maybe all your KPIs are tied to customer acquisition metrics.

Redefining Customer Experience Metrics for Better Performance

Speaker: Lynn Hunsaker, Chief Customer Officer of ClearAction Continuum

Join us for this insightful webinar with Lynn Hunsaker, Chief Customer Officer of ClearAction, who will show you how to zero-in on true leading indicators and describe how to connect business results metrics with employees’ workflow metrics.

How To Calculate Customer Acquisition Cost

DemandJump

You can determine your customer acquisition cost by adding all costs associated with your customer acquisition efforts (marketing costs) and dividing that by the number of new customers you acquired as a result

Combining Disparate Data to Optimize Search Marketing

DemandJump

In this week's episode of Real Good Marketing , Brennan and Jordan discuss the synergies of SEM and SEO and how combining all your search data into one centralized view helps you make quicker, more informed marketing decisions

Data 52

Break Marketing Silos with Cross-Channel Analytics

DemandJump

Traffic Cloud® Insights

Avoiding Ad Fraud: A Byproduct of Considering Ad Placement

DemandJump

Listen to this blog. Ad Fraud & Programmatic Advertising. Programmatic advertising created the opportunity for marketers to achieve huge reach and target audiences with ease, but it also opened the door to large-scale fraud within the automated mechanism.

What is a Performance Marketing Agency?

DemandJump

Performance marketing refers to online marketing and advertising programs in which advertising partners are paid when a specific action is completed, like a sale, lead or click (where marketers pay for performance or action).

Beyond the Contact Center: Unlocking Insights with Speech Analytics

A global survey of 500 key decision makers by Opus Research shows the core benefits of making the leap to an omnichannel contact center, such as uncovering actionable business insights on employee-customer interactions.

Customer Acquisition: Comprehensive Guide

DemandJump

What is customer acquisition? Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a process used to bring consumers down the marketing funnel from brand awareness to point of purchase

Why such low click-through rates?

DemandJump

According to a 2018 SmartInsights report , the average click-through rate across all ad formats and display ads online is just 0.05%. And according to MediaPost , 60% of mobile ad clicks are accidental. This is terrible performance! Yet it is currently accepted as the norm across the ad industry.

Why Placement Targeting Matters: Display Advertising Best Practices

DemandJump

Display Advertising

Improving Landing Page Experience to Decrease Ad Costs

DemandJump

What is landing page experience? A component of your keyword's quality score, Google defines landing page experience as, " A measurement [used] to estimate how relevant and useful your website's landing page will be to people who click your ad."

Training for Lead Generation, Customer Onboarding and Support

Customer lifecycle training gives customers the knowledge and tools they need to be successful. As customer success and satisfaction grows, so does retention and repeat business. This eBook can help training teams improve or expand their customer training programs.

Cross-Channel Measurement Still an Issue: Commentary on eMarketer Survey

DemandJump

Data Science

Customer Acquisition Costs by Industry

DemandJump

Knowing if you have a good customer acquisition cost can be hard. Here are a few CACs benchmarked across a variety of industries. Source: Propeller

5 Signs it's Time to Break Up with your Legacy Analytics Tool

DemandJump

Let’s be honest. Your analytics tool may have been state-of-the-art when you first started using it, but when was the last time you sat down and took a hard look at its features?

Tools 52

What is a Customer Acquisition Strategy?

DemandJump

How to Make the Transition to Customer Service Outsourcing

Speaker: Randy Clapp, Chief Revenue Officer, Advantage Communications Inc.

You’re feeling the pressure of keeping your employees engaged and improving your customer experience, but you’re not sure if you’re ready or even know how to make a smooth transition to a contact center. Randy Clapp, Chief Revenue Officer of Advantage Communications, will lead you through an outsourcing Self-Assessment you can apply to your business in this insightful webinar developed to provide you with the building blocks to take your customer service experience to the next level.

How To Determine Customer Acquisition Cost

DemandJump

Customer Acquisition Cost by Industry: What's a Good CAC?

DemandJump

What is a good customer Acquisition Cost? A Good Customer Acquisition Cost varies by the industry and tactics used. But a good way to benchmark your CAC is by comparing it to Customer Lifetime Value (also known as LTV). It is said that an ideal LTV to CAC ratio is 3:1.

What is Customer Acquisition?

DemandJump

Definition of Customer Acquisition: Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a process used to bring consumers down the marketing funnel from brand awareness to purchase decision.

Performance Marketing Tip #1: Combine Cross-Channel Data

DemandJump

Best Practices Paid Search Display Advertising

Tips 52

Personalized Customer Experience with All-In-One Voice, Video, Chat, Contact Center

Reliable communications are mission critical in today’s business environment. Customers are increasingly selective, and companies compete on the customer experience. Incorporating integrated communications as a key component is driving high returns.

Performance Marketing in Display: Uncommon, but Possible

DemandJump

The Performance Marketing Association defines Performance Marketing as, online marketing and advertising programs in which advertisers pay marketing companies (a.k.a. affiliates or publishers) when a specific action is completed; such as a sale, lead, or click

Make ads for humans, not impressions

DemandJump

Last week , we discussed the impact of poor ad placement on the consumer experience. We addressed advertisers’ ability to create three categories of frustrated internet users: Left-out Larrys , Annoyed Annas , and Mistargeted Mikes. Display Advertising Paid Search

Ad Relevance

DemandJump

What is ad relevance? Relatively self-descriptive, ad relevance refers to how closely your ad’s content relates to the keywords you bid on. Ad relevance is one of the three components of quality score , and is used to understand the overall quality of your ads. Quality Score Paid Search

52

Components of Quality Score

DemandJump

This is part of a series of blogs intended to help marketers improve Quality Score and drive down CPCs. For more information on Quality Score and how to improve it, see this resource. Paid Search Quality Score

A New Segmentation Model for Customer Onboarding

A great customer onboarding program is a proactive and meaningful way to make a lasting impact on customer engagement, retention, and expansion. In this eBook, Skilljar will show you a new framework for building a customer onboarding program, including how to segment users and drive long-term value and retention through education.

What Does a High Quality Score Indicate?

DemandJump

Paid Search

52

Beyond Attribution: eCommerce Data & Clawback Analysis

DemandJump

Episode 001

Why do people click on your search ads?

DemandJump

Paid Search

52

The larger impact of bad ad performance

DemandJump

Last week we touched on. The terrible performance of today's display ads. The low standard that digital marketers now accept as the norm. Display Advertising

Exceptional Experiences for Employees and Customers

One of the top trends driving a new communication experience is how companies are competing on the customer experience. Organizations that combine contact center and business communications see 3x higher customer satisfaction and 2.4x revenue growth.

Your definition of customer experience is half-baked. Here's why:

DemandJump

This first dawned on me in September at Dreamforce. Executive Perspectives