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What is a consumer Journey Map?

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What is a Consumer Journey Map? A consumer journey map is a visual representation of your consumers’ experiences with your brand.

Competitive Intelligence: As I'd Explain It

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Marketing Analytics Market Intelligence Marketing Management

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What is search engine optimization? (SEO)

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In the ever-evolving world of digital marketing, we’ve always heard about SEO and the mythical impact it has on our website. We are told that it takes months to see any changes from our website optimizations and that we are at the whim of Google's next "algorithm update".

What can you learn from attribution reports?

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What is Attribution in Digital Marketing? Marketing attribution refers to the science of analyzing marketing touch points leading to a website conversion or online purchase. It helps marketers identify the paths consumers take before they purchase from you.

A New Segmentation Model for Customer Onboarding

In this eBook, we will show you a new framework for building a customer onboarding program, including how to segment users and drive long-term value and retention through education.

How To Rank Youtube Videos Fast

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Whether you’re making videos as a social media influencer, a large brand, or someone just wanting to have fun, you’re probably wanting your videos to show up first on Youtube. With the millions of videos posted every year, this may seem like a huge feat.

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What is attribution?

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The Oxford Dictionary defines Attribution as "the action of regarding something as being caused by a person or thing". The term went from obscurity in the early 20th Century to relative popularity in the 2010s and today as more people asked questions like these. Why do people do what they do?

What is a digital marketing course?

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Digital marketing courses are designed to help individuals become better digital marketers in a number of ways.

How Do You Analyze Digital Marketing Data?

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Data-driven marketing sounds like a buzzword, but it is arguably the most important enhancement to traditional marketing tactics in recent history.

The Online Customer Journey

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Consumer Insights

A Practitioner's Guide to Sustainable Customer Experience in the Contact Center

To make contact center conversations great, you need to set-up the right environment for success. This involves your contact center design, the data you use, and some critical customer-centric capabilities.

How Do Marketers Use Data to Develop Promotional Strategies?

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In the age of digital marketing, data has taken on an essential role in determining strategy.

Why is it important to be data-driven?

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Everywhere you turn, there are data points being captured and leveraged by organizations to improve your customer experience -- whether you are conscious of the activity or not. Google captures where you are located and tags any photos you take with their correct geolocation. Marketing Management

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What Google CEO’s Success Tells Us About Marketing Attribution

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Eric Schmidt is one of the world’s richest people. He has a net worth of about $14.7 billion dollars in early 2020, and has run one of the most powerful advertising and search engines in the world, Google (Alphabet). Marketing Attribution

How do marketers use data to identify goals?

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68% of marketing professionals say that improving the measurability of their ROI is their top goal. If you can't measure it, you can't improve it, and you won't know if you're going in the right direction. So our business goals must be measurable. And how do you measure goals?

How a Top 25 Most Trusted Brand Handed Their CX to AI

Speaker: Brian Morin, CMO, SmartAction & Patty Kleinfeldt, Director of Q&E, AAA

One of the most trusted brands in the world, AAA, took the most critical aspect of their Customer Experience and handed it over to an AI-powered virtual agent for omnichannel self-service. In this webinar, we will hear from Brian Morin of SmartAction and AAA's Dispatch Operations Manager, Steve Bennett. They will dive into how AAA handled this transition and the effect its had on CX.

Where to collect consumer insights

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Depending on the types of consumer insights your business plans to use, you may look for valuable online data in a variety of places. To get an accurate view of your customer journey and consumer buying habits, take a diversified approach to data discovery. Consumer Insights

What does it mean to be data-driven?

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Being data-driven refers to the incorporation of data, or information that is stored and rooted in numbers and fact, into an individual or organization’s decision-making process. Marketing Analytics Marketing Management

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What do people search for when researching remote employees?

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Being away from our teams for extended periods can leave us with a feeling of uncertainty. In attempts to best manage your teams during weeks of remote work, you might be wondering how others are thinking about it.

What is Digital Analytics in Marketing?

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Digital analytics in the marketing context refers to the tools used to analyze and report on marketing data collected through the digital channels on which your brand holds a presence. These channels might include social media platforms such as facebook, instagram, or linkedin.

How to Leverage Quality Management to Transform the Customer Experience

When was the last time you took a step back to examine quality management (QM) in your contact center? Determining behaviors that are critical to successful customer experiences, and then coaching agents to exceed that standard on every customer interaction, is the key to running a great contact center. Download this eBook and uncover how winning organizations are improving Customer Satisfaction, NPS, and other key metrics.

How Do I Get Consumer Insights?

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Obtaining meaningful customer insights requires analysis of cross-channel consumer behavior in order to draw accurate conclusions about the ways consumers research and buy products. Consumer Insights

Why is Consumer Insight Important?

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Consumer insight is important because of what such insights can do for the performance of your marketing campaigns.

Third-Party Cookies Are Dead: How to Advertise Post-Privacy

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Understanding consumer behavior is life or death for today’s business. Now more than ever, it’s clear that companies who understand their target audience stay in business, and those who don’t. don’t. And because of this, as marketers we obsess over any consumer data we can get our hands on.

What are digital analytics?

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Digital analytics refers to tools or platforms that analyze the data collected from your online marketing activity. The goal of using such tools is often to improve customer experience, engage new audiences, and convert more of the consumers you’re engaging with into paying customers.

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Why Community is a Strategic Asset Against Your Competitors

Speaker: David Spinks, Founder of CMX and VP of Community at Bevy, and Adrian Speyer, Head of Community at Vanilla Forums

Join Vanilla Forums as Founder of CMX and VP of Community at Bevy, David Spinks, and Head of Community at Vanilla Forums, Adrian Speyer talk about how the best companies in the world are building strong cross-channel communities to successfully protect their most valuable assets: their customers, partners and stakeholders.

What is data-driven marketing?

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Data-driven marketing is a method of marketing that uses data, acquired through customer interactions, and from third parties to gain a better view into customers’ motivations, preferences and behaviors.

What does a digital analyst do?

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In today's world, we hear a lot about digital "this" and technological "that", and there are obvious job opportunities related to the internet. But what exactly do these roles entail? What are the people who hold digital titles actually. doing ?

What are marketing analytics tools?

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Marketing Analytics Marketing Operations

Tools 52

What are consumer insights?

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Consumer Insights

Get More Value from Contact Center Performance

This whitepaper has provided some suggestions for KPIs that you may want to use. Once you’ve chosen your KPIs, make sure that you’ve communicated the importance of these metrics to all employees in your contact center, as well as how you expect them to be achieved.

What are the 4 main areas of digital transformation?

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In today's world, technology will generally do one of two things: expose opportunities for success or threaten organizations that refuse to accept the changing ways of the business landscape. Some might say it's not the fear of digital disruption that compels companies to make changes; rather, it's the digital version of the fear of missing out (FOMO).

What is attribution modeling?

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A term like marketing attribution modeling may sound a little scary. You may be wondering “Do you need an advanced data science degree to understand it?”. Marketing Attribution

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Stronger Together - DemandJump Support During COVID-19

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Consumer Insights

What Is Conversion Rate?

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In the marketing and advertising world, you may often hear people talking about conversion rate. Especially in digital marketing and advertising efforts, this is a vitally important metric, so it makes sense why some folks seem to be obsessed with it. Marketing Management

3 Reasons to Prioritize On-Demand Customer Training

On-demand training is a powerful tool you can leverage to support new customer onboarding and ongoing education through the customer lifecycle. In this eBook, we’ll delve into the 3 key benefits of on-demand training for your customer onboarding process.

8 Performance Marketing Strategies Your Dad Didn't Tell You

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In this video, you'll hear 8 performance marketing strategies your dad forgot to tell you about - unless your dad is Shawn Schwegman (DemandJump's Co-Founder and Chief Strategy Officer). Best Practices Paid Search Display Advertising

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