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Different Types of Marketing Content: When to Use Each Type

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Did it ever occur to anyone that pamphlets, print media, and direct mail are also types of content marketing? While content marketing has become a buzzword in conjunction with digital marketing, all marketing has always relied on content.

How to Create a Content Plan: A Comprehensive Guide

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For successful content marketing , there are few things more important than creating a thorough content plan. Putting in preparation and foresight can save you from timesucks, wasted marketing budgets, and the frustration that comes from knowing what you’re doing isn’t working.

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How to Find a Good Blog Topic: Aligning to Search Behavior

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Unique blog ideas aren’t always easy to come by. Maybe you are interested in an idea, but it’s not clearly relevant to your brand. Or, the high demand blog topics in your industry seem so exhausted, it’s hard to think about how to say something new--or say it better than your competition.

How to Research Industry and Consumer Trends - With Ease

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As content marketers, we constantly need to stay ahead of the curve and produce content that meets readers where they are. While no one has a crystal ball, predicting consumer and industry trends has become much easier thanks to powerful marketing tools.

How Call Lifecycle Details Help Increase Customer Satisfaction

Do you want to better understand what your customers are experiencing on calls? Does your call center software lack key information, even if calls are recorded? Download this eBook now to learn how to gain insights on all your calls to increase your customer satisfaction!

How To Pick The Best Lead Generation Software

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Marketing Attribution

What is Lead Attribution?

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Marketing Attribution

How to Use LinkedIn to Promote Your Business

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In the days of social media, businesses are left ditching their old marketing strategies and turning toward digital media. Everywhere you go on the internet, you will find advertising whether you notice it or not.

What is the Best Attribution Model for Lead Generation?

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Marketing Attribution

How to Rank Keywords on Google

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Keywords are essential to ranking higher in Google search results. Keywords drive content creation and are ways for Google’s search algorithms to find your pages and rank them higher. Consumer Insights

The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.

A Guide To Competitive Keyword Research

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Keywords and keyword selection are the foundation of your SEO strategy. The keywords you focus on are not only the most important piece of your SEO strategy, but also your content strategy and paid marketing strategy. Consumer Insights

What are the Factors Affecting Sales Forecasting?

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Marketing Attribution

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Is There a Best Forecast Method For Sales?

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Marketing Attribution

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Types of Forecasting: Uses and Benefits of Different Approaches

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Forecasting is an important component in business success. While you can build a business without this type of analysis in your decision making, you won't be able to develop a clear strategy with excellent ROI. There are different types of forecasting that can be useful in all areas of business.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecasting Consumer Behavior with DemandJump

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If forecasting was easy, everyone would trust the weather report and no one ever would have bought an eight track player. Instead, it’s more often that we lose time to an unexpected rainstorm, or lose money reinvesting in our favorite albums.

Making Sense of Lead Attribution

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Marketing Attribution

How to Measure Offline Marketing

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Marketing Attribution Attribution Tracking

How to Use Google Trends for SEO

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No matter which sector or industry vertical you’re marketing for, search engine optimization, or SEO, is essential. If you don’t understand the keywords your consumers are using to search the Web, you can’t be confident your content is going to be discovered at all. Consumer Insights

Busy Season? Keep Customers Satisfied with Great Support

A great customer experience drives customer loyalty. Learn how to keep your customers happy this holiday season by helping them through their channel of choice with seasonal support experts.

Search Volume or DJ Score? Or Both?

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In this article we will define DJ Score and show you how it can be used alongside or in replacement of Search Volume. Consumer Insights

Google Trends: How Does it Work?

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Google Trends is a free data exploration tool that lets marketers better understand what audiences are interested in and curious about, in real-time. Many marketers use this data as a way to gain insight into customer behavior.

How to Find What’s Trending on Google

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Choosing keywords for your SEO strategy isn’t just about understanding your industry, or even your competitors. Keywords only drive business for your brand when they align to consumer behavior. Consumer Insights

How Do You Forecast Sales Growth?

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Forecasting Sales Growth. Marketing Attribution Lead Generation

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The 5 E's of Community: Support Forums and Beyond

Speaker: Angelica Coleman, Community Lead, Snowflake

In order to establish a robust community, you need to have strong community objectives in place that are supported with the proper types of programs; programs that will help your community succeed. But narrowing down on your community objectives can be difficult, let alone knowing how to structure your community programs and offerings in a way that supports them. Join Vanilla Forums on Friday, October 8th at 12 PM ET for a webinar led by Angelica Coleman, the Community Lead at Snowflake, as she walks us through the 5 E's that are essential to establishing your key community objectives: Education, Enable, Expand, Engage and Evangelize.

B2B Sales Forecasting Methods

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Why Is B2B Sales Forecasting Important? Marketing Attribution Lead Generation

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Competitive Intelligence: As I'd Explain It

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Marketing Analytics Market Intelligence Marketing Management

How To Rank Youtube Videos Fast

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Whether you’re making videos as a social media influencer, a large brand, or someone just wanting to have fun, you’re probably wanting your videos to show up first on Youtube. With the millions of videos posted every year, this may seem like a huge feat.

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What can you learn from attribution reports?

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What is Attribution in Digital Marketing? Marketing attribution refers to the science of analyzing marketing touch points leading to a website conversion or online purchase. It helps marketers identify the paths consumers take before they purchase from you.

6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!

Measuring Marketing Effectiveness in 2020

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Ahh, 2020. This is going to be quite the chapter in future history books. Now that I think about it, it probably needs its own book entirely. Even as people adapt to working from home or staying home all together, the marketing world does not stop turning. Marketing teams need to get clever, crafty, and think outside of the box to see returns and hit their goals.

How Sales and Marketing Work Together

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This topic has been at the hands of business for ages. There has been major differences between marketing and sales over the years. Some would ask “but why?”, others would roll their eyes and say “you’re telling me!”

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What Is Digital Transformation?

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Definition of Digital Transformation: Digital Transformation refers to a business's adoption of technology and innovation to improve the efficiency and effectiveness of their business operations.

The Importance of Consumer Behavior in Marketing

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Long-term sales stability is not just about having a great product. It's about meeting consumers' needs, understanding what makes them tick, and speaking to them in the ways that make them want to engage.

The D&I Garden: Seeds of Innovation that Grow into Creative Breakthroughs

Speaker: Donald Fan, Senior Director of the Global Office of Culture, Diversity & Inclusion at Walmart Inc.

In the digital era, rife with uncertainty and ambiguity, innovation plays an essential role in sustaining organic growth and outperforming the global competition. Research proves time and again, there exists a robust bond between innovation and diversity & inclusion (D&I); our challenge is to help our leaders understand how to plant the seeds of innovation in the fertile D&I garden in order to drive a strategic and competitive advantage from the office and in the digital landscape.

How to Choose Keywords for SEO

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Choosing the best keywords for a website can be a little like choosing an outfit for a big event. You generally know what you need to cover, but the details will either make you stand out and shine or fade into the background.