Centercode

5 Beta Program Tips to Live By from Industry Superstars

Centercode

The only certainty in these unpredictable times is that your customers know what they want — and they’re eager to talk about it. That’s what makes securing customer feedback more crucial than ever.

Dispatches from Centercode’s Remote Offices: Luke, Erin, Bryan, Britt, and Tim

Centercode

Sheltering in place for two-and-a-half months has bubbled a lot to the surface — some of it good, some of it bad, all of it unique to the situation.

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Dispatches from Centercode’s Remote Offices: Ben, Dustin, Dema, Matt, and Sabrina

Centercode

This week marks Centercode’s 19th birthday! While we’re celebrating much the same way we all have these past two months — virtual happy hours, slack chats, and other new-normal gatherings — we’re still coming up with fun and creative ways to stay engaged with our coworkers.

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Engagement Workshop: Tracking Your Progress with Metrics

Centercode

Strong tester participation is at the heart of every successful Customer Validation test.

Increased Customer Satisfaction and Lower Call Volume During Rapid Expansion

Learn how a customized support solution for a rapidly expanding company resulted in increased customer satisfaction and decreased support calls.

Dispatches from Centercode’s Remote Offices: Kyle, Mike, Ria, Eddie, and Frank

Centercode

It’s been three weeks since Centercoders left HQ and started working remote — but who knows what time means anymore, right? We’re slowly adapting to the circumstances of this global experience, both as a company and as individual team members.

Engagement Workshop: 4 Phases of Increasing Tester Participation

Centercode

Securing high-quality feedback from your project is like taking a roadtrip — with the right travel companions, a thorough plan, and a map of how to get where you’re going, you have all the building blocks for success.

Luke Freiler Talks Ted and What’s in Store for Centercode

Centercode

The Delta ’20: Virtual Customer Validation Conference saw over 400 Customer Validation professionals from companies like Bose, Roku, Autodesk, TechSmith, and countless others.

Highlights from Delta ’20: The Virtual Customer Validation Conference

Centercode

With 18 speakers and over 400 attendees, Delta ’20: the Virtual Customer Validation Conference made one thing clear: even in uncertain times such as these, the CV industry is enthusiastically pushing forward.

Engagement Workshop: Identifying Friction with Your Tools

Centercode

Your feedback forms , surveys , and project workspace are more than just boxes you tick off of your test prep checklist — they’re an essential element of your Customer Validation project’s success.

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3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.

Engagement Workshop: Identifying Tester Incompatibility

Centercode

Low tester participation is a source of frustration for many Customer Validation professionals. You’ve invested hours into crafting creative test topics , and you’re following best practices for a comprehensive and approachable communication strategy.

Tableau Uses Centercode to Increase Beta Team Productivity By 100%

Centercode

Our latest case study looks at how the Centercode Platform helped Tableau Software, the world-class data analytics company, increase their beta team’s productivity by 100%. Tableau enables people to easily visualize, analyze, and make sense of data across disparate sources.

Microsoft’s Dona Sarkar on Co-Creation and Leading a Thriving Beta Program

Centercode

Technology is developed to serve people, but those people – customers – haven’t always had their own seat at the product development table. That’s what makes the work of people like Dona Sarkar so compelling.

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Engagement Workshop: How to Recruit Enthusiastic Testers

Centercode

What makes an ideal tester ? It isn’t just the right demographic or technographic qualifications — though target market testers are essential to netting accurate and actionable insights. But there’s another factor that goes beyond looking the part on paper. That X-factor?

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Engagement Workshop: Identifying Tester Communication Problems

Centercode

Maintaining tester engagement is one of the most persistent challenges facing today’s Customer Validation (CV) professionals. More than half of professionals are having issues securing useful feedback. In connection to this, half also reported challenges when it comes to tester communication.

A Deep Dive into Video Streaming: Popularity, Features, and Adoption

Centercode

On November 12, the Walt Disney Company launched their long-awaited video streaming platform, Disney+ …surprising no one. Disney is, after all, just one name on a long list of media production outlets to jump into the stream of on-demand media.

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Our Favorite Thank You Notes from Customers and Testers

Centercode

‘Tis the season for gratitude. With Thanksgiving coming, we’re feeling especially grateful to work with you guys — the best customers, collaborators, contributors, and testers in the world!

5 Customer Validation Skills You Need in 2020

Centercode

5G, AI, self-driving cars — in no time at all, we’ll be looking back and saying, “Oh, those old things?”

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Meet the Betabound Team

Centercode

If the Customer Validation platform is the skeleton, Betabound is the beating heart of Centercode. Every day, members of our 200,000+ tester network are putting their time and energy towards helping our customers build spectacular products.

Tester-Powered: How Google Will Support Stadia with Beta

Centercode

You know that classic movie scene where a new kid walks into a classroom and everyone turns to stare? That kid is Google, and the classroom is the gaming industry.

Engagement Workshop: Identifying Product Readiness Issues

Centercode

Pop quiz: does the state of your product impact tester engagement during Customer Validation projects? As you’ve probably guessed from the title of this blog post, the answer is “absolutely.”

10 Time-Tested Tactics for Mobile Beta Test Planning

Centercode

When a mobile app is sluggish, unresponsive, or difficult to use, one of two things is likely to happen. One, it gets buried on a screen full of other apps and forgotten about. Or two, long press and uninstall.

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The Employee Factor - Perfecting Your CX From Within

Speaker: Dennis Snow, President, Snow & Associates

Too often, organizations and their CX experts only look at the company's relationship with the customer to look for improvement. While it's essential to creating the perfect customer journey, it's only one aspect. It's time to look within: at your employees' relationships with each other, and with the company. Not only does it take powerful leadership, but a complete shift in focus: your company must be customer-centric in every function.Based on his 20-years with Walt Disney World along with many years of consulting with organizations around the world, Dennis Snow will provide a “how-to” program for engaging employees in delivering outstanding customer service. This webinar will provide you with strategic tools that can be used to raise the bar of service throughout your organization

Developing a Test Strategy for the Agile World

Centercode

Test strategy is critical to the success of any testing effort – but where do you start? How does your strategy conform to different development methodologies? What should you tackle in-house, and what should you outsource? How you involve real users in beta testing?

How to Manage Scheduling Surprises During Customer Validation

Centercode

Surprises? Never. When it comes to scheduling, we always know exactly when our releases are going into delta. We’re never caught off guard by unexpected critical issues. Our releases roll out continuously, without disruption, just like clockwork.

4 Easy Marketing Tactics to Use for Your Next Survey Invitation

Centercode

Like your UX, support, QA, and product teams, a marketing team spends a lot of time trying to think like customers. We’re obsessed with discovering what attracts them, what engages them, and how to speak their language.

Dispatches from Centercode’s #Remote Offices: John, Hilary, Matt, and Diego

Centercode

Feeling the distance? We feel it, too. In light of the Covid-19 pandemic, we Centercoders have packed up our desks and taken shelter at home as we, like the rest of the world, ride out these bizarre times. While we are and have always been fully equipped to take our show “on the road,” the transition from a lively and bustling open office to our homes has taken some getting used to. But the Centercode Team is nothing if not adaptable.

How to Create Strong Community Personas

Speaker: Carrie Melissa Jones, Community Consultant

Ever wonder how to build effective community personas? Join Vanilla Forums on Tuesday, June 16th at 12 PM ET as Carrie Melissa Jones, Co-Author of Building Brand Communities, clears away the noise around community personas and gives you a method for doing member research to refine your personas.

Announcing the 2020 Virtual Customer Validation Conference

Centercode

It’s back — and this time, it’s exclusively online! We’re excited to announce the Virtual Customer Validation Conference , happening on April 7 – 9, 2020.

Top Tech Traits Consumers Are Shopping for This Cyber Monday

Centercode

Thanksgiving marks the biggest shopping weekend of the year, and if the trend continues, Cyber Monday will shatter retail records again as more and more consumers shop from the comfort of home.

Meet the Centercode Managed Testing Services Team

Centercode

Throughout the month, we’ve been looking at best practices for writing surveys — from avoiding psychological biases to tips for keeping your data squeaky clean. This week, we decided to ask our Customer Validation Managed Testing Services Team to weigh in.

How Defined Processes are Shaping CV Success in 2020

Centercode

As a research analyst for Centercode, the best part of my job is using data and research practices to uncover insights on the Customer Validation industry.

[Webinar] The State of Customer Education: Findings from Skilljar’s Benchmarks and Trends Report

Speaker: Sandi Lin & Linda Schwaber-Cohen

In this webinar, Skilljar CEO Sandi Lin will discuss learnings from their recent study, and share her insights on the state of Customer Education. They'll dig into key findings so you can benchmark against industry trends and understand how your strategy and metrics compare.

Crowdsourced Testing vs. Beta Testing: What’s the Difference?

Centercode

Imagine this: you have two groups of 100 testers. You give them the same product. You ask them to report back on their findings. Would their answers be the same? Well, that depends on who the testers in those two groups are. It also depends on what you ask them.

4 Key Elements of Testing VR

Centercode

Experiencing technology firsthand is central to our mission here at Centercode. That’s why when our CEO Luke brought the Oculus Quest all-in-one VR system into the office, we did what any dedicated tech enthusiasts would do: we took turns playing Beat Saber. Was it entirely in the name of research?

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The #1 Mistake to Avoid When You’re Writing Surveys

Centercode

Here you are, running another Customer Validation (CV) survey. Your survey is packed full of questions that will yield meaningful product insights, like “ What issues are you encountering? ” and “ What do you like most about the product?

How Technology Drives the Evolution of Beta Testing

Centercode

We may associate the idea of beta testing with Google, Microsoft, video games, and other tech with roots in the late 20th century, but IBM cemented “beta” as far back as the 1950s. The Director of Betabound, Brad Day, wrote about the history of beta.

Get More Value from Contact Center Performance

This whitepaper has provided some suggestions for KPIs that you may want to use. Once you’ve chosen your KPIs, make sure that you’ve communicated the importance of these metrics to all employees in your contact center, as well as how you expect them to be achieved.