Gamifying Software Development with Centercode's DevJam
Centercode
MARCH 4, 2024
See how we transformed a disparate set of backlog items into 133 user delights in 3 days with gamified innovation.
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Centercode
MARCH 4, 2024
See how we transformed a disparate set of backlog items into 133 user delights in 3 days with gamified innovation.
Centercode
DECEMBER 18, 2023
Unveil Centercode's G2 Winter 2024 triumph: 17 badges highlighting our impact on beta testing and tech innovation.
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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity
Centercode
NOVEMBER 3, 2023
Appian's Elizabeth Hall showcases how to build stronger partnerships through beta testing.
Centercode
NOVEMBER 1, 2023
The wearables market is booming. It’s already a multi-billion dollar market with conservative estimates predicting it will more than triple within the next few years. Companies of all shapes and sizes are jumping into this new industry with flashy prototypes and impressive plans to become the front-runner in this burgeoning space.
Centercode
NOVEMBER 1, 2023
Beta testing has a lot of terminology. Those familiar with beta throw around terms like beta applicant, feedback loop, and test platform because we use these terms every day.
Centercode
OCTOBER 31, 2023
When you’re preparing to release a new product, confidentiality is central to keeping its details under wraps. This is especially true during Customer Validation testing, when you’re placing a real product in the hands of real customers – often before you want the world to know about it.
Centercode
OCTOBER 27, 2023
Chatting with Brad Day about Centercode's new Test Infographic, we dive into its inspiration, beta feedback, and evolution.
Centercode
OCTOBER 19, 2023
Read up on Centercode's event and discover 5 ways user testing can cement your role amidst economic shifts.
Centercode
OCTOBER 3, 2023
Jake Francis from Intel joins the podcast to discuss how passionate communities fuel a successful beta program.
Centercode
SEPTEMBER 30, 2023
Let’s talk about the power of collaboration in user testing! Dive into Centercode's Networking Roadshow and discover how 'we' transforms 'me.
Centercode
SEPTEMBER 19, 2023
Centercode co-founder and Sr. Test Manager Mike Fine joins us to discuss his years in beta testing and expert tips for success.
Centercode
SEPTEMBER 8, 2023
Explore why beta testing is essential for product validation and how it's evolving to fit agile development cycles.
Centercode
SEPTEMBER 1, 2023
Dive into fishfooding to learn the ins and outs of a narrower approach to traditional "dogfooding".
Centercode
AUGUST 28, 2023
Last week in the Dogfooding Best Practices Series, we looked at the advantages eating your own dog food can bring to both your product and your company. From improving product quality to promoting product awareness, a well-oiled dogfooding program sends far-reaching benefits throughout your organization. But, of course, it isn’t easy.
Centercode
AUGUST 16, 2023
As a beta manager you want to get as much relevant feedback from each tester as you can. Incentivizing and rewarding testers for their participation is a key part of getting that feedback. As a result, it can be tempting to attach a dollar amount to specific types of feedback, giving testers cash for each critical bug or for completing all of your requirements.
Centercode
AUGUST 16, 2023
We’ve made the claim that our managed beta tests achieve an average active participation rate of over 90%, something almost unheard of in beta testing (where participation rates average ~30%). While in the past we’ve covered many of the tactics and tools we’ve used to reach this level, we’ve never published a definition of exactly what this benchmark is.
Centercode
AUGUST 16, 2023
Beta testing is often dumped on the plate of an already busy product manager during the hectic weeks before a product launch. To make matters worse, companies rarely have the tools and processes in place to run an effective beta test. As a result, beta ends up feeling more like a necessary evil that needs to get checked off of the list, rather than a valuable contribution to product development.
Centercode
AUGUST 16, 2023
Product launches are often shrouded in secrecy, with a focus on making a big splash when the product is launched. Teams often devote months (if not years) to developing a new product, and as you get closer to the release, you get more and more nervous about confidential product details going public. In those final weeks, putting your product into the hands of a group of complete strangers for a beta test can feel like a huge risk.
Centercode
AUGUST 16, 2023
Personas are a big part of product marketing, but they’re generally underutilized in beta testing. We have some clients who’ve carried personas into their beta programs, but they’re in the minority. On the other hand, they’re a very successful minority. So, in this blog post, we’re exploring ways that you can apply customer persona techniques to help improve your next beta test.
Centercode
AUGUST 16, 2023
So your company just released its latest product and to the horror of the development team, several critical bugs have slipped into the release. Your engineering team is scrambling to get the issues addressed and support is screaming as they get inundated with calls and e-mail. Everyone is busy pointing fingers, and the common thread among your product reviews, social web commentary and general customer complaints is “Did anyone beta test this thing?
Centercode
AUGUST 9, 2023
Discover the importance of Cost of Quality and how calculating the four quality costs influences customer satisfaction.
Centercode
JULY 21, 2023
Beta testers not only improve products but also act as advocates, making them valuable even after launch.
Centercode
JULY 20, 2023
Every successful beta test starts with a great plan. Our software and hardware beta test planning kits are designed for larger teams with dedicated resources to get their beta test off the ground.
Centercode
JULY 18, 2023
280 Group's Ghali & Cantwell join Delta Huddle Podcast, sharing insights on integrating beta testing into product management effectively.
Centercode
JULY 13, 2023
Beta testing drives product success and customer satisfaction. Discover the advantages and benefits of beta.
Centercode
JULY 7, 2023
As a follow-up to our product readiness checklist, we put together a list to help prepare your testers for beta. You put a lot of time into planning your beta test and recruiting great testers. With all of the moving pieces involved, it can be tough to keep track of everything you need to communicate to your testers before the test starts. Here’s a list of a tasks that need to be completed to prepare your testers for success.
Centercode
JULY 6, 2023
Most people think beta tests serve one very specific purpose — ensuring product quality before you ship. Fixing bugs is important, but if your beta is designed with only that goal in mind, you’re missing out on opportunities to significantly improve the marketing of your product. We’re here to help, though, with four tips to generate valuable marketing data through your beta test.
Centercode
JULY 6, 2023
You put a lot of time and effort into collecting actionable feedback during your beta test. This feedback not only has the power to improve the quality of your product, but can positively impact the entire customer experience — ultimately helping you release a better, more successful product.
Centercode
JULY 6, 2023
Did you miss this webinar? Not to worry — you can still download a recording of the webinar to watch later or share with your colleagues! There’s no doubt that well-run beta tests play a significant role in the development of any new product.
Centercode
JULY 6, 2023
Did you miss these webinars? Not to worry — you can still download a recording of the Setting the Right Goals for Your Beta Test webinar and watch the How Betas Give You a Competitive Edge webinar on Pragmatic Marketing’s website.
Centercode
JULY 6, 2023
Last week we launched our What You Need to Know Series. Each chapter of the series will cover a different type of beta test, and its challenges, goals, and benefits. Our ultimate goal is to combine these chapters into a book that our readers can use to run almost any kind of beta.
Centercode
JULY 6, 2023
The single biggest challenge of nearly every beta test is participant engagement. Typical beta tests have very low participation rates (20-30%), meaning over 2/3 of the testers simply walk away with the product or gift at the end without giving any feedback.
Centercode
JULY 6, 2023
Part two of Pragmatic Marketing’s Beta Testing 101 podcast, guest starring Centercode’s Director of Marketing Emily Hossellman, is now available. While part one looked into the essentials and best practices of running a successful beta test, this podcast dives into how beta tests can help you make data-driven decisions.
Centercode
JULY 6, 2023
We understand the expectations and stress that come with releasing a new product. With so many new products launching every day, there is tremendous pressure to deliver high-quality products that exceed customer expectations and stand out from the crowd.
Centercode
JULY 6, 2023
At the Consumer Electronics Show (CES) this month, we saw technology companies of every size and shape converge to show off their new products. Each day was filled with flashy demos and big announcements about new cutting-edge products. The buzz about what the future of tech looks like was constant and exciting.
Centercode
JULY 6, 2023
After making sure your product and testers are ready for beta, the final piece of our beta readiness puzzle is making sure that your own team is ready. We’ve put together a checklist you can use to make sure that others in your organization are prepared to help run a successful beta.
Centercode
JULY 6, 2023
Experiencing technology firsthand is central to our mission here at Centercode. That’s why when our CEO Luke brought the Oculus Quest all-in-one VR system into the office, we did what any dedicated tech enthusiasts would do: we took turns playing Beat Saber. Was it entirely in the name of research?
Centercode
JULY 6, 2023
Having the right tools and expertise to run a beta test is only a piece of the puzzle. You also need targeted beta testers to try out your product and provide feedback. At Centercode, we have a growing community of over 100,000 profiled beta testers called Betabound.
Centercode
JULY 6, 2023
Since beta testing is one of those tasks that may be handled by a number of different people within a company, it can have a number of different objectives.
Centercode
JULY 6, 2023
No matter what role you play in the development of a product, at some point you may be tasked with running a beta test.
Centercode
JULY 6, 2023
Quality managers can get a lot of value out of the beta phase of product development. It’s a great chance to identify bugs, test a product’s compatibility, and really see how the product fares in the wild.
Centercode
JULY 6, 2023
For support managers, your ultimate goal is the make sure that your customers get the most out of their experience with your product. A beta test can help get your team, your processes, and your documentation ready to handle that task.
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