technology-marketing 
datastax
JULY 11, 2019
Cloud technology has come a long way since computer scientist John McCarthy proposed the idea of computation being delivered as a public utility back in the 1960s. . Here are the four cloud technology trends to watch out for—this year, next year, and for many years to come. . billion this year, growing 17.3% from the $175.8
Comm100
JULY 11, 2019
The modern chatbot era began in 2010 with Apple’s Siri, and today they are more or less mainstream, with an Oracle report from 2016 stating that 80% of C-suite leaders and senior marketers have already implemented chatbots or plan to do so by 2020. Internal applications are understandably easier to swallow. Chatbots aren’t your thing?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Alliance by IFS
JULY 9, 2019
We also analyze how modern FSM implementation can help them overcome these challenges by making the most of mobile technology, cloud solutions, and emerging technologies. Technological advances are transforming service delivery: Companies are moving from paper-based to digital service delivery systems. Out-of-date technology.
North Highland
JULY 10, 2019
In the last installment of our series, we shed light on 5G and pointed out the key ways in which this technology will require telecom to change their ways of working to thrive in a new 5G paradigm. They will need to change their approach to product development, sales, go-to-market, and even customer support. Become more agile.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
SurveySensum
JULY 12, 2019
Very likely, it’s an added responsibility on the shoulder of the marketing research team to discover opportunities in terms of gaining customer fan-base and customer engagement. For this reason, there is a growing need for technology that can break the complex and comprehensive customer feedback data into simple and useable insights.
Forrester's Customer Insights
JULY 9, 2019
In today’s increasingly competitive retail market, every technology initiative is pitched as do-or-die. So how do you make smart decisions about which technologies to invest in, to start testing, or to forego?
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.
Advertiser: ZoomInfo
The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. The digital age has brought about increased investment in data quality solutions.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Speaker: Colin Taylor, CEO & Chief Chaos Officer at The Taylor Reach Group, Inc
2023 is around the corner and as exciting as this is, it's easy to get lost in the shuffle of EX, CX, and technology if you don’t have the right information and perspective. He will share with you: Market research on the shifting labor market. How to apply 2023 technology trends to your company's current demands.
Speaker: Ryan Bryers, SVP of Global Engineering
With technology giants like Google, AWS, and Azure leading the charge, the true value of the cloud extends far beyond cost savings. In a rapidly evolving industry, the shift from traditional on-premise systems to cloud-based solutions has become crucial for retail success. Save your seat today!
Speaker: Natasha Husein, Product Marketing Manager, Clever
In the midst of that development, it’s easy to overlook another core component of your program: marketing. Whether it’s via email, within your product, or through another channel, strong branding and marketing efforts are what attract customers to your program, help you build advocacy among your customer base, and drive future growth.
Speaker: Rhonda Basler, Director of Customer Engagement, Hallmark Business Connections
You don’t need the latest, greatest CRM technology or data visualization tools. Using your innate empathy and applying that to your marketing and customer experience through emotional intelligence CAN be the game changer you’re looking for. 6 Ways to Make Your Employees More Human. 10 Ways to Humanize Your Brand.
Advertisement
In order to win the market, organizations need to leverage their customers not only to inform their business strategy, but also to fuel it. Influitive calls this the Customer-Powered Enterprise—and it can benefit Marketing, Customer Success, Sales, Product Development, Employee Engagement, Developer Relations, and Partner Engagement.
Speaker: Brian Morin & Helena Chen from SmartAction
Join Brian Morin, CMO, and Helena Chen, Director of Product Marketing at SmartAction to learn the 4 golden rules they've acquired after more than 100 conversational AI implementations for voice self-service that outperforms live agents. Not all technology is created equal: ASR, NLP, NLU and what it all means.
Speaker: Hope Neiman, Chief Marketing Officer of Tillster
With increased visibility into customer behavior, brands become well-equipped to leverage their technology, increase sales, and ensure returning customers. Join Hope Neiman, Chief Marketing Officer of Tillster, to learn how restaurants can create customized and seamless brand experiences that consumers desire.
Speaker: Helena Chen, Director of Product Marketing & Marilyn Cassedy, VP of Customer Success
Combined with the Great Resignation and a candidate-driven market, it’s become a perfect storm for contact centers. How to harness conversational AI technology to improve the employee experience. Agent turnover has always been problematic – but in 2022, agent attrition rates have gotten worse.
Advertisement
If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.
Advertisement
A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.
Expert insights. Personalized for you.
92 
Let's personalize your content