The ‘constant curiosity’ that has shaped some of the world’s most iconic brands
Qualtrics
MAY 9, 2019
Talk about the Experience Economy and it won’t be long before someone mentions Apple, Wal-Mart or Starbucks. Aside from being the pioneers of experience management, one thing they all have in common is Emily Chang, the SVP of Marketing for Starbucks. The store employee wouldn’t come across as thoughtful or understanding.
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