How Storytelling Has Emerged as a Force in Marketing
Storyminers
MARCH 11, 2019
From legacy brands like Disney and Apple to challenger brands like Warby Parker and Airbnb, a rich blend of history and marketing can create an experience that convinces people to try new things. The duality of story and experience is pure gold for marketers. . Today, the company embeds ‘Priceless’ into a variety of ad placements.
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