marketing-metrics 
InMoment XI
NOVEMBER 1, 2022
Cluster analysis is an essential aspect of modern artificial intelligence (AI) and data mining, and businesses often rely on clustering to segment customer populations into different marketing or user groups. Confirm the Metricality of the Data. Cluster analysis may be used in a range of business and non-business applications.
Comm100
NOVEMBER 2, 2022
To understand how effective chatbots can be, there are several chatbot success metrics you need to track. With that in mind, in this article we’ll break down the top chatbot performance metrics that you should pay attention to, starting with the staple chatbot metrics and then moving onto the more technical chatbot metrics.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
InMoment XI
NOVEMBER 2, 2022
InMoment recently held a webinar with representatives from Forrester, an independent market research firm, to give you the answers you need about CX ROI. Your brand vision should answer the question “What do I want my brand to be for the market?” Have a Good CX Vision. Build Out a CX Strategy.
BirdEye
NOVEMBER 21, 2022
In this blog, we’ll show you why social media analytics is important, talk about ways to get started, and how best to use social media data to gain valuable insights for your marketing efforts. Without analytics supporting your marketing decisions, you are basically operating in the dark. Understanding social media analytics.
Advertisement
In the complex ecosystem of CX tools developed for disparate use cases, metrics, and processes, Verint ranked as Exemplary through thorough analysis of product and customer experience in the Index. The Value Index is an assessment of how well vendors address buyers’ requirements for CX software and incorporates all criteria.
Lumoa
NOVEMBER 7, 2022
1 Customer insights are a company-wide resource Even just a few years ago, customer insights or feedback were collected and owned solely by the CX or marketing team. Staying on top of trends means that your organization won’t fall behind. They’d organize surveys and listen to customers and then try to share these insights with other teams.
Feedbackly
NOVEMBER 17, 2022
Net Promoter Score (NPS) is a glorified metric in the field of customer experience. Through EVI®, brands can align all their strategies from CX to marketing to appeal to customer emotio ns – a decisive element in their purchase decisions. The difference is that it will be supported with a better, well-rounded metric.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
Advertiser: Vanilla Forums
With outcomes and metrics that align directly, find out why customer success should be the foundation of a customer marketing strategy. Customer Success teams actively track KPIs and metrics that directly align with customer marketing outcomes. How marketing to customers generates revenue. Download the ebook now!
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
Advertisement
A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.
Expert insights. Personalized for you.
529 
Let's personalize your content