1 Thing All B2B Companies Can Do To Improve The Customer Experience
Kerry Bodine
JANUARY 30, 2021
Here’s the problem: Individual B2B customers tend to have strong personal connections to one ( maaaybe two) people in the organizations they do business with. That might be an account manager, customer success manager — or, as in my case, a payroll specialist. The good news: This poor customer experience is easy to avoid.
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