Thu.Oct 15, 2020

Remove lifetime-customer-roi
article thumbnail

Customer Acquisition Cost (CAC): Everything You Need to Know

SmartKarrot

Of the many business metrics that are used in the customer success niche, customer acquisition cost (CAC) accounts to be a crucial one. What is Customer Acquisition Cost? Customer acquisition cost is the cost to the company for converting a probable prospect into a loyal customer. Basic CAC Formula.