Does it matter which customer experience metric you choose?
Thematic
SEPTEMBER 18, 2018
If yes, I’m sure you needed to come up with a rationale on which metrics to choose for this: Is it an all ubiquitous Net Promoter Score (NPS), the traditional customer satisfaction CSAT, or a more recent invention Customer Effort Score (CES)? Ultimately the focus should be on the feedback itself and less on the score.
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