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Making the Case for Community Research

Vanilla Forums

"When was the last time you spoke to members of your community?". Community


What Is Ideation? How Can It Help My Business?

Vanilla Forums

Ideation is defined as the process involved in generating ideas, including gathering information on ideas and collecting thoughts about those ideas. Ideation is used to make improvements to existing products or services, in addition to generating new ideas and concepts for future developments.


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MURAL's Creative Community Engagement Initiative Takes Off

Vanilla Forums

Member engagement is the backbone of any community, and all Community Managers will tell you how it can be difficult to both broker and measure engagement rates, especially when your community is super young. Community

Support Customers Faster, Better and Cheaper with Community

Vanilla Forums

All companies look for ways to deliver customer support that's faster and better than their competitors because that's what customers want. And when customers get what they want, they're less likely to leave.

Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

3 Customer Success Strategy Frameworks You Can Start Using Today

Vanilla Forums

Do you have a customer success strategy ? Are you working from a plan that outlines how you’ll help your customers achieve their goals at each step of their journey? And is that plan really about their goals, or is it about your goals?

Hot off the Press: Vanilla’s Summer 2021 Release

Vanilla Forums

Summer is finally here and we have a bunch of new enhancements to the Vanilla platform that we want to share. Keep reading for details on the new analytics, machine translation, integrations, theming and more…! Product


How Community Improves Customer Retention Rates

Vanilla Forums

A high churn rate, or, in other words, a low customer retention rate is a huge problem for a brand. Customers who leave your brand for a competitor are affecting your bottom line in ways beyond churn. If you are failing to retain customers, you’re going to experience a big loss in revenue.

The G2 Summer Report: Vanilla a Leader in Online Community Management

Vanilla Forums

The leader in the B2B technology review platform space, G2, released their Summer 2021 Grid® Report, and Vanilla by Higher Logic has been named a Leader in Online Community Management ! Community News

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??  Just Launched: Machine Translation for Knowledge Base

Vanilla Forums

Integral to great support for a global business is ensuring they have access to help and documentation regardless of the language they speak. But manually translating all your content is a lot of effort, and one that most companies don’t have the resources for.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

Spring Has Sprung! Check Out Vanilla’s New Community Updates

Vanilla Forums

Explore Vanilla’s Latest Community Updates. Spring is here, and with the change of season comes a big release announcement! Explore Vanilla's newest community updates from the past few months, including major enhancements to Integrations, Theming, Search, and more.


The Brand Advocacy Strategies You Should Always Adopt

Vanilla Forums

Brand advocacy is one of the most powerful marketing programs you can implement. Since Bain and Company identified that organizations with advanced brand advocacy scores grow 2.5

Can Community Management Be Part-Time?

Vanilla Forums

Recently, I was having a conversation with a company about how they handle community, and the question came about community investment. They had seemingly bought into the value of community and seemed to understand the benefits that it has in connecting people interested in their brand.

Why Content Maintenance is Important

Vanilla Forums

The business and technology world moves fast. Technologies and tools get outdated quickly and are constantly being replaced by superior alternatives. Do you remember those video cassettes, or those 3 ½ floppy disks? As a 90’s kid, I remember them all.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Read on to learn the four AI hacks sales teams need to improve their performance. Download the eBook today!

Do you Understand your British Customer Experience Expectations and How to Meet Them?

Vanilla Forums

What do British customers expect from the brands they interact with? Do their CX expectations differ from your US or EU or Australian customers in any sense? If so, are you meeting them at these expectations? Community Customer Success

7 Best Tips for Great Customer Service

Vanilla Forums

Great customer service is crucial for your business to succeed. The days of being successful while not investing in excellent customer service are long gone. Here are the 7 best tips for great customer service that you’ll ever need to know. Customer Service

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What is CX? Why is Customer Experience Important?

Vanilla Forums

Customer experience, also commonly referred to as CX, simply refers to the experience that a customer has with a business. It’s basically the impression that a customer has about your company based on their interaction history with you, and reflects how the customer perceives your company.

Anatomy of a Webpage: 8 Tips to Boost SEO & Conversion Rates

Vanilla Forums

Why do you need to care about SEO? Well, SEO helps to bring increased visibility to your content. In turn, this increase in visibility can become an increase in customers. More eyeballs, more conversion rate opportunities!

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How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not. Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

How to Make an Awesome Game Trailer in 5 Easy Steps!

Vanilla Forums

Nothing builds excitement for a new indie game like a mind-blowing game trailer. If you create something that is truly kick-ass, no gaming journalists or YouTuber can avoid mentioning your name; if not for your own benefit, for theirs. So how do you do it?

5 Ways Customer Success Managers Can Improve Product Adoption

Vanilla Forums

Most customer success managers focus on how to get customers to use products well or use them to their fullest potential. But what do you do when customers aren't using the product at all? In that case, you have a product adoption issue—the customer bought the product but is failing to utilize it.

What is SEO? How Can It Be Used to Increase Brand Visibility?

Vanilla Forums

SEO, also known as Search Engine Optimization, refers to the practice of optimizing websites or web pages to get positioned in a higher rank on the search engine results page (SERP) for increased visibility, which leads to more organic website traffic.

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KPIs, Analytics and Data: The Right Tools for the Job

Vanilla Forums

While most Community Professionals may think that coming up with what KPIs should be measured is a difficult task, I’ve actually seen more failure in how the KPI measurement is executed and how the data is reported. Community

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4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.

6 Ways to Improve Your Community Management Skills

Vanilla Forums

Community managers are the heart of most brand communities. They're expected to facilitate increased sales, customer retention, and overall business growth, whilst also working to cultivate and enhance relationships with consumers.

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Product Community vs. Support Community: Which Is Better?

Vanilla Forums

Is a product community or a support community the right approach for you? It can be difficult to figure out which type of community is the right fit, and choosing between doesn't always mean you're stuck with it forever.


7 Tips For Building Effective Customer Loyalty Programs

Vanilla Forums

When we talk about loyalty, it’s likely that the first thing that manifests in your mind is expectations. Loyalty is something that you expect from your significant other, your employees, your partners, and definitely, your customers.

How to Improve Your Brainstorms

Vanilla Forums

Innovation is more crucial to business success than it’s ever been. Everybody is looking for the next great idea that the competition hasn’t thought of yet. It’s not enough to innovate, businesses need to innovate faster, more efficiently and with greater success than their competitors.

The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Satisfaction won’t cut it. Quarterbacking your customers to long-term success and growth is proven to combat churn and transform customer success teams into revenue-drivers. But where do you start? Download the playbook today!

3 Human Reasons Why People Join Online Community Forums

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Have you ever wondered why people are motivated to join an online community forum — I mean, what really motivates people to join? What's appealing about being part of an online community as opposed to an offline community?


5 Elements to Successfully Promote Your Community

Vanilla Forums

You’ve spent the better part of a year working on the launch of your new community. You’ve ensured that your theme is where you want it and you’ve had the soft-launch. Heck you’ve even had the big launch of your community!

SEO Fundamentals of Hosted Online Community Forums

Vanilla Forums

If you have an online business, you know that how you rank in a search engine results is vital. Heck, it can account for almost 50% of your traffic , so getting it right is important. Community Search Engine Optimization


Mapping the Journey to a Better Community Experience

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A Proven Guide to Recruiting Passive Candidates

It's a simple, frustrating truth that you can't predict everything when it comes to recruiting for businesses. At some point in your role as a recruiter - perhaps more frequently than not - you'll need to fill a position quickly and you'll look for active recruitment strategies to do it. However, it's not efficient or cost-effective to be in the active recruitment mode all the time. It's important to also invest in building a passive candidate pipeline. Download the guide for tips that can help you build a recruitment strategy that attracts both active and passive candidates for the best possible mix.

6 Book Recommendations for Community Builders in 2021

Vanilla Forums

We learned so much about online community building in 2020 - probably far more than some ever intended to learn. Fortunately, many leaders have paved the path to better digital communities before 2020 and have imparted lessons to us through this transformative year. Community News