Vanilla Forums

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CCO + CMO: Unstoppable Duo for Business Growth

Vanilla Forums

Recently, Higher Logic CCO, Jay Nathan, sat down with some special guests to discuss the importance of the relationship between the Chief Marketing Officer (CMO) and the Chief Customer Officer (CCO).

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Aligning Your Community Plan with Stakeholder Expectations

Vanilla Forums

Cycles in business are normal. When COVID-19 first reared its ugly head, companies were forced to re-evaluate their in-person strategies. This quickly translated, for many companies, to seek community programs as a panacea. Companies who had never considered online spaces for their audiences now looked at ways to shift the way they did business suddenly.

Strategy 104
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How to Design Community Leadership Programs

Vanilla Forums

Leading a community single-handedly can be a recipe for burnout. While your leadership skills may be peerless, your community will likely demand much of your time, patience, and creativity to grow and maintain. The good news is that you don’t have to build your community alone, even if you are a team of one. That’s because, with community leadership programs, you you don't always have to hire someone new.

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You Must Align Internal Departments to Optimize CX

Vanilla Forums

Consistent brand messaging is essential when it comes to creating excellent customer experience (CX).

Brands 52
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The Customer Experience Benefits of a Community

Vanilla Forums

Most of us at some point have heard someone utter the phrase, “it takes a village.” It’s used in a variety of situations from child rearing, to setting up a business. At its core the message behind the phrase is that some things require the help of multiple people.

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How Community Data Can Inform the Customer Experience

Vanilla Forums

Creating an outstanding customer experience is something that’s much easier said than done. Not all customers have the same needs, or even the same standard for what constitutes a great experience. With all the potential variables at play, coming up with a game plan of what to do can be difficult to say the least.

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There's a Gap in Your Customer Lifecycle

Vanilla Forums

Every purchasing decision happens in stages. Some things like buying food may have fewer stages, or less defined ones, but others – like buying software – often have more stages and ones that are more defined.