Customer Experience Podcast

The Intuitive Customer

Home 5 The Intuitive Customer Podcast - CX Podcasts 5 Are You Making The Most Of Scarcity As A Marketing Strategy?
Are You Making The Most Of Scarcity As A Marketing Strategy?
Home 5 The Intuitive Customer Podcast - CX Podcasts 5 Are You Making The Most Of Scarcity As A Marketing Strategy?
Are You Making The Most Of Scarcity As A Marketing Strategy?

We discuss the key principle of scarcity with guest Professor Kelly Goldsmith, Ph.D., Professor of Marketing at Vanderbuilt University. Kelly is a behavioral scientist who examines consumers’ responses to uncertainty and scarcity, uncovering and explaining seemingly paradoxical effects.