How Bad Data Impacts Customer Experience
April 30, 2019
Gravy Analytics is excited to launch 18 new audiences for use in digital advertising campaigns. These new audiences make it easy for marketers to reach their target audience, using information about where people go – and what they do – in the real world.
Included in this month’s release are:
Brand Loyalist – Various Brands: Reach mobile consumers who show loyalty to brands including Costco, Disney, Ikea, McDonald’s and PetSmart through repeat visitations over time. These audiences are ideal for brands looking to target their loyal shoppers and travelers with a special promotion or offer. Be sure to check our brand audiences that can be used by brands to re-engage their current customers – or by their competitors to launch conquesting campaigns.
Comic Con Enthusiast: Connect with mobile users who show interest in Comic-Con based on attendances at relevant comic-con branded and associated events and venues. Suitable for use by retailers, movie studios or cinemas promoting the latest release.
Luxury Traveler: Target consumers who exhibit luxury travel behavior in their travel bookings and activities while traveling. Perfect for use by travel agencies who want to reach travelers planning their next getaway. Or, reach even more travelers with our ‘Budget Travelers’ and ‘Cruise Travelers‘ audiences.
View all the new audiences below or find the perfect audience today.
| Audience | Description |
|---|---|
| Comic-Con Enthusiast | Mobile users showing affinity for Comic-Con based on attendances at relevant comic-con branded and associated events and venues |
| Brand Loyalist - Disney | Mobile users showing brand affinity and loyalty to the brand Disney through repeated visitations over time |
| Brand Loyalist - Wyndham Hotels | Mobile users showing brand affinity and loyalty to the brand Wyndham Hotels through repeated visitations over time |
| Brand Loyalist - Costco | Mobile users showing brand affinity and loyalty to the brand Costco through repeated visitations over time |
| Brand Loyalist - Best Buy | Mobile users showing brand affinity and loyalty to the brand Best Buy through repeated visitations over time |
| Brand Loyalist - Petco | Mobile users showing brand affinity and loyalty to the brand Petco through repeated visitations over time |
| Brand Loyalist - PetSmart | Mobile users showing brand affinity and loyalty to the brand PetSmart through repeated visitations over time |
| Brand Loyalist - Sam's Club | Mobile users showing brand affinity and loyalty to the brand Sam's club through repeated visitations over time |
| Brand Loyalist - Dollar General | Mobile users showing brand affinity and loyalty to the brand Dollar General through repeated visitations over time |
| Brand Loyalist - Kroger | Mobile users showing brand affinity and loyalty to the brand Kroger through repeated visitations over time |
| Brand Loyalist - Ikea | Mobile users showing brand affinity and loyalty to the brand Ikea through repeated visitations over time |
| Brand Loyalist - McDonald's | Mobile users showing brand affinity and loyalty to the brand McDonald's through repeated visitations over time |
| Brand Loyalist - Burger King | Mobile users showing brand affinity and loyalty to the brand Burger King through repeated visitations over time |
| Brand Loyalist - Wendy's | Mobile users showing brand affinity and loyalty to the brand Wendy's through repeated visitations over time |
| Budget Traveler | Mobile users who exhibit budget travel behavior in their travel bookings and activities while traveling |
| Luxury Traveler | Mobile users who exhibit luxury travel behavior in their travel bookings and activities while traveling |
| Small Medium Business (SMB) Employee | Mobile users who work at small and medium sized businesses based on observed work patterns |
| In Market for Exercise Equipment | Mobile users in the market to purchase exercise equipment based on shopping at stores specializing in that equipment |
Ready to get started with Gravy Audiences? Contact us today.
