I recently joined story2021 digital content masterclass series with 21+ leading writers and digital innovators. At the virtual event, I discuss the effect of 2020 on brands and the importance of creating intentional, personal connections through digital content and engagement.
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Interview Index of topics and questions answered?
Meet Stacy (1:20)
What kind of clients do you work with, large, medium, or small? (2:00)
How did you get started in this field? (2:40)
Where else are you published? (4:00)
What’s been the impact of 2020? On the demand for digital content, on customer experience? (4:45)
What are your CX tips for dealing with what’s changed this year? (7:00)
What’s your advice for keeping companies attuned to their customers? (9:40)
What’s the best use of digital resources? (11:15)
How do you craft content for an audience with objections, a pre-audience in a low awareness or resistance stage? (15:00)
How do you go about humanizing business? (17:40)
What do customer surveys do wrong? (20:15)
What’s the value of authenticity? (23:30)
What’s the latest on your book? (29:30)
How can our audience get in touch with you? (31:00)
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