Related Blogs
Email Marketing in the Wake of COVID-19: Keeping your program healthy
The COVID-19 pandemic currently impacting our world is something I once only believed was possible in Hollywood movies – schools being closed for more than a month in some areas, entire companies forcing employees to work from home, restaurants and bars closing and the scary thoughts of how this is impacting our economies all while … Continued
Universal Events: Taking Triggered Marketing from Good to Great
As eCommerce keeps on growing, and customers keep evolving, the importance of triggered marketing, also known as realtime marketing, is at an all-time high. I recently wrote about the need to combine both realtime and batch customer data to maximize this marketing strategy’s value. The short take: triggered marketing is only as effective as the customer data … Continued
The Building Blocks of (a smart) CRM Marketing Strategy
Do you know what the right ratio is between automated and non-automated campaigns for a healthy CRM Marketing strategy? While there is no one right answer, some marketers think achieving 100% automation is a legitimate goal. But we know you certainly don’t want your entire marketing strategy to be automatic. From our experience, approximately 85% should only … Continued
Get a personalized tour of Optimove
Let us show you how to go from tens to hundreds of segments