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Making pay-for-performance telemarketing into reality
Pay per performance isn’t new, but it is now more critical to the outsourcing industry domestically and offshore than ever before. Outbound centers write their business plan to avoid accepting any work unless it is hourly paid. However, with the over-capacity in the offshore call center sector, vendors have increasingly looked to fill this spare capacity with pay-per-performance activity.
Performance pay is a crucial feature here at Magellan Solutions. As a critical feature, it is made up of:
Evaluation forms
These can be differentiated by employee groups if necessary. The evaluation form should clearly show the rating options for each category or goal and overall ratings. The state should clearly define what constitutes each performance or rating level. (For example, what would include “outstanding” performance for one of the specific goals? What must the employee do to be rated as “outstanding” overall? This should be spelled out.)
Administrative manual or handbook for managers
It should be something managers can reference to ensure they’re conducting the evaluations correctly. The guidebook should provide the rules for ongoing administration and effectiveness.
Initial and ongoing training
Effective pay-for-performance programs require consistent and ongoing training from HR at critical points: when the plan is first introduced, when the project is changed, and when employees are promoted into managerial positions. HR must also monitor how healthy managers use the program and may need to hold refresher training sessions to remind managers of the process.
Effective communication channels
Communication must occur from top management to managers and from managers to staff. Communication should be both written and verbal. HR is essential in the process, acting as a liaison, interpreter, and problem-solver.
Ongoing coaching and feedback
Pay-for-performance programs can’t be based solely on annual performance evaluations. Continual conversations are needed to support the program and employee development throughout the year. The effectiveness of the program is also based on ongoing coaching and feedback.
How telemarketing cost per lead is measured
Pay-per-lead telemarketing comes in multiple forms, so providing exact prices is difficult. The cost will depend on several things, including the deal you have with the lead generation company, the cost of the product or service you are selling, and the volume of leads you get.
Ideally, you can use a well-established and reputable lead generation company. When this happens, you can feel safe knowing you receive good quality leads for a reasonable price.
High Range
The best option for businesses looking for high-quality sales opportunities. Although the low-range votes below can be helpful, they will likely have a lower sales or conversion rate. As with almost all business expenses, investing more money is worth guaranteeing better returns. High-range pay-per-lead telemarketing is an excellent case for this practice.
- Usually, be high-quality and more likely to translate into sales.
- Include reviews, endorsements, or qualifying notes, so that salespeople know what a lead is looking for.
- It can also be exclusive or exclusive for a time. This means your salesperson has time to make the sale without competing with rivals.
- It comes through in less volume but will generally be better quality.
Low Range
Generally, it depends on what it is that you are selling. As mentioned, low-range pay-per-lead telemarketing will offer more leads without guaranteed sales potential. Low-range lead generation may work for you if you are willing to filter through fewer quality sales leads to find the good ones. Indeed, it can lead to huge profits when appropriately done and at a lower price than you will find with the high-range alternative.
- Higher in volume but less likely to translate into sales.
- It does not include reviews, endorsements, or notes; salespeople will make calls without supporting information.
- It may be sent to several suppliers at once. This means that your salespeople will be competing with rivals.
- Offer excellent sales opportunities. But there will need to be more internal filtering than high-range leads.
Telesales outsourcing with Magellan Solutions
Superior processes and technology are fundamental, but people are the heart of outstanding sales and service. Our telesales and telemarketing agents know how to maximize every point of contact to convert calls into sales opportunities.
We recruit the best call center agents with excellent communication skills, sales knowledge, confidence, and the ability to handle rejection. Then we train them in your products and brand, sharpen their skills and prepare them to take the most challenging deals.
Fill out the form below, and we’ll get back to you, the best team already in tow.
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