In the Media

DataDots, a leading provider of data support and engineering solutions, and Optimove, the first Customer-Led Marketing Platform, announced a strategic partnership to streamline data integration processes for marketers. The partnership will enable marketers to accelerate and leverage Optimove’s capabilities for personalized customer engagement and real-time marketing strategies.

In the evolving landscape of digital marketing, Optimove, the first Customer-Led Marketing Platform, has identified a new archetype: “The Position-less Marketer.” It was announced during the keynote talk by Optimove founder and CEO Pini Yakuel on March 20, 2024, at the software firm’s user conference, Optimove Connect. The Position-less Marketer was inspired by versatile players in sports and music — and reflects a trend towards adaptability and versatility in marketing roles.

Optimove, the first Customer-Led Marketing Platform, launched OptiCircle, a supportive community learning environment that will elevate its customers’ CRM Marketing expertise, foster peer connections, and provide valuable learning resources. The new community was announced today at Optimove’s annual user conference, Optimove Connect, in London.

New OptiGenie advancements include expanded Generative AI Insights, Self-Optimizing Streams, and OptiLive (enabling AI-based real-time, personalized messaging); other new advancements include WhatsApp Integration and Self-Service Data Ingestion, empowering marketers to elevate customer engagement and drive business growth

NBA star basketball player LeBron James famously declared, “I’m not a point guard, shooting guard, small forward, or power forward. I’m a basketball player.” This sentiment reflects a trend towards versatility in a sport. These are position-less players. Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl. Jennings threw a touchdown pass and caught one himself.

Optimove, the first Customer-Led Marketing Platform, announced it has joined the MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, as an ISV member. Optimove, the First Customer-Led Marketing platform, represents a new category for the MACH Alliance as it continues to grow and expand to best serve composable technology buyers’ needs. Optimove is a recognized leader in retention marketing. Its solutions are proven to increase customer lifetime value, and it is ranked #1 by Gartner for Journey Orchestration among Multichannel Marketing Hubs.

Optimove has been selected by 888AFRICA to assist the operator with player engagement and retention in African markets. Through the partnership, 888AFRICA – a joint venture partly owned by 888 Holdings – will utilise Optimove’s CRM marketing solution, which has several features including in-depth customer insights, smart orchestration, enhanced marketing attribution and personalisation at scale.

Kindred Group PLC-owned Unibet has announced a new partnership with Optimove that will see the former fully optimising its CRM marketing activities. The strategic investment into Optimove by Unibet shows a continued commitment to scaling retention and player lifetime as a key growth indicator for the business.

As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them.

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In the Media

DataDots and Optimove announce strategic partnership to accelerate data integration for marketing success

Optimove Identifies a New Era of Marketers and Coins the Phrase “The Position-less Marketer”

Optimove Launches OptiCircle, a Community to Empower Customers in CRM Marketing

Optimove Announces Next-Generation Advancements to its AI-powered Suite, OptiGenie, Plus More New Features to Empower Marketers

The rise of the position-less marketer

Optimove Joins the MACH Alliance, Opening a New Category for the Non-Profit

Optimove to assist 888AFRICA with player engagement & retention

Kindred’s Unibet signs up Optimove as exclusive CRM partner

How to protect against and benefit from generative AI hallucinations

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