Using realtime marketing campaigns can significantly improve conversion rates for any brand out there. However, marketers must implement the right strategy for the right segment of customers for their marketing plan to succeed.

Today, we’ll share with you a couple of realtime campaign examples that you can include in your registered only marketing plan to increase overall conversion rates.

For your convenience – you can either watch the video or read the transcript below it. Enjoy!

Download this document to learn how marketers use Optimove to routinely amplify their realtime marketing

Realtime Campaigns – What Are They?

Realtime marketing campaigns are communications that happen in real time, triggered by an event or action taken by the customer.

For example, showing a popup message on your website once a customer places their first order/deposit – to perhaps congratulate them for doing so.

3 Main Steps to Begin

To implement realtime marketing campaigns, you must:

• Segment – Define the customers and scenarios which require realtime communications based on historical data.
• Track – Collect site or app activities, user actions, and external events. For example, clicks, paid views, and so on.
• Trigger – Deliver personalized messages to users immediately following a specific action.

Registered Only Customers – Campaign Ideas

Let’s turn our focus to registered customers who have not yet made a monetary activity on your site. These customers are likely to be a large portion of your customer database and it’s important to communicate with them in realtime – as they are likely to be less engaged.

See two examples below:

Gaming – Login Campaign

Retail – Cart Abandonment Campaign

These are just a couple of realtime marketing campaign examples you can implement in your registered only customer marketing plan… and we’ve got many more up our sleeves! 😉

Want to get started today? Reach out to:

[email protected]

Don’t miss out on our previous CRM hacks from Optimove experts:

• Monitoring the User’s Heartbeat
• The Hidden Data of Emails
• Customer Tier and RFM Segmentation
• Cross-Selling Between Platforms
• CRM Hack: Cross-Sell Principles
• Gamifying CRM Campaigns
• Measuring the Right KPIs
• Repurposing Content
• Marketing Campaign Optimization
• Lifecycle Based Campaigns
• Testing and Evaluating CRM Strategy

Published on December 31st, 2020

Posted in

• CRM Hacks
• Customer Retention
• Data Analysis
• Realtime Marketing

Shaked Mosseri

Shaked is a data Analyst, serving on Optimove's Strategic Services team. Shaked excels at identifying valuable trends and insights through the analysis of customer and campaign data for retail and gaming clients.