InMoment XI

MARCH 12, 2011

Success in the use of social media for marketing is not achieved by focusing on how we talk to customers; rather, it is how we listen to the existing conversation taking place online. Active listening is critical to the creation of appropriate social media interaction plans. When we skip listening, our customer interactions via social media begin to sound like traditional, one-way broadcast messages—which will quickly be tuned out in this medium.

Social Media 200

Social Media Feedback Interaction Marketing 200

Dennis Snow

MARCH 17, 2011

A comment I often hear during customer service workshops is: “Customers have gotten so demanding. They expect too much!” I respectfully disagree. I believe that customer service in general has gotten so bad that most customers expect nothing, and even a nice smile or sincere hello is a delightful surprise. The one area in which […].

Customer Expectations 68

Customer Expectations Customer Service Customers Analysis 68

Service Untitled

MARCH 14, 2011

As the popularity of online shopping continues to grow by giant leaps, so does the need for online customer service. What used to be emails, telephones, and traditional online customer support, the current trend of online chats have now become representative of that real salesperson we used to meet and speak with when we shopped at brick and mortar stores.

Customer Service 49

Customer Service Self Service Hospitality Hotels 49

Brad Cleveland Blog

MARCH 15, 2011

Given the current economic challenges, it’s an important time to revisit your customer access strategy, and ensure that it is finely tuned to support your organization’s brand and your customers’ needs. All nine components should be up for discussion: Customers: How your customers are segmented and served according to their unique needs.

Strategy 20

Strategy Interaction Brands Call Center 20

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Customers

InMoment XI

MARCH 12, 2011

Success in the use of social media for marketing is not achieved by focusing on how we talk to customers; rather, it is how we listen to the existing conversation taking place online. Active listening is critical to the creation of appropriate social media interaction plans. When we skip listening, our customer interactions via social media begin to sound like traditional, one-way broadcast messages—which will quickly be tuned out in this medium.

Social Media 200

Social Media Feedback Interaction Marketing 200

Service Untitled

MARCH 17, 2011

The relationship an organization has with a customer ideally transcends the sales transaction. After all, we know when we have satisfied a customer with our product or service because they have what they want. Now does that necessarily mean they will use your services or buy your product again? There is no guarantee that any customer will stay with you or your company forever, but with that very subtle blend of excellence, dedication, perseverance, and hard work, you will have created an emotion

Customer Engagement 49

Customer Engagement Sales Engagement Customers 49

Brad Cleveland Blog

MARCH 15, 2011

Given the current economic challenges, it’s an important time to revisit your customer access strategy, and ensure that it is finely tuned to support your organization’s brand and your customers’ needs. All nine components should be up for discussion: Customers: How your customers are segmented and served according to their unique needs.

Strategy 20

Strategy Interaction Brands Call Center 20

InMoment XI

MARCH 12, 2011

Success in the use of social media for marketing is not achieved by focusing on how we talk to customers; rather, it is how we listen to the existing conversation taking place online. Active listening is critical to the creation of appropriate social media interaction plans. When we skip listening, our customer interactions via social media begin to sound like traditional, one-way broadcast messages—which will quickly be tuned out in this medium.

Social Media 200

Social Media Feedback Interaction Marketing 200

Customer Interactions

MARCH 13, 2011

'In everyday life, we often consider the long-term consequences of our decisions, as well as the immediate obvious effects. Take purchasing a car for example. If one car costs $18,000, but another priced at $22,000 has a far better consumer report rating and exceptional fuel economy, we might weigh our desire to save money up front against the cost of driving the car down the road.

Video 28

Video Government System Consumers 28

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Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

Communication

Service Untitled

MARCH 16, 2011

Most retail organizations use discounts to entice customers to buy their merchandise at the end of each season, but that doesn’t do much to guarantee a shopper will ever return to a store or even garner customer loyalty. Retailers spend billions of dollars on loyalty programs which are designed to bring customers back for repeat business, but a recent poll by Crossview, an organization designed to optimize consumer experiences, revealed that 66 percent of consumers responding to a survey a

Rewards Programs 44

Rewards Programs Retail Loyalty Loyalty Programs 44