Making The Case for More Gender-Personalized CX Design
InMoment XI
AUGUST 18, 2016
Recently, a large auto OEM uncovered data strongly suggesting that their competitors were outselling them with women. Of course, the first move of any auto OEM is to make changes in their advertising and marketing. But what about the disconnect occuring at the auto retail level…the CX level? That’s a real challenge, because OEMs have.
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