Map the Service Model to Capture Critical Touch Points
InMoment XI
MAY 10, 2012
The service model is the way your organization enables customers to do business with you. It consists of touch points that set the tone for overall customer satisfaction, trust and loyalty -- including interactions with local branch operations, transactions with the phone/help center and advertising and social media outlets. Satisfaction at each of these touch points should be measured and managed to influences customer loyalty.
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