InMoment XI
OCTOBER 18, 2010
The brand promise is the expectation that you set about your brand with your customers. Each of your touchpoints reinforces and fulfills the brand’s promise. Creating a customer interaction map forces you to think about the customer lifecycle and to consider or visualize the experience at each touchpoint – and ultimately, it identifies where the brand promise is broken.
Service Untitled
OCTOBER 22, 2010
Service Untitled The blog about customer service and the customer service experience. Home About Service Untitled Subscribe for Free Consulting Contact Archives How to overcome negative brand perception Cheryl October 22, 2010 Customer Satisfaction , Customer Service Experience , Specific Companies 1 Comment It’s the elephant in the room when consumers become disenchanted with a company’s brand.
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Customer Interactions
OCTOBER 22, 2010
'From the London Underground to Hong Kong’s Mass Transit Railway to the New Delhi Metro, travelers are reminded in not so subtle terms to “Mind the Gap.” Anyone who has not minded the gap knows that miss-steps can lead to unpleasant consequences. For security operations, taking that first step toward a new situation management solution brings to mind an interesting parallel.
InMoment XI
OCTOBER 18, 2010
The brand promise is the expectation that you set about your brand with your customers. Each of your touchpoints reinforces and fulfills the brand’s promise. Creating a customer interaction map forces you to think about the customer lifecycle and to consider or visualize the experience at each touchpoint – and ultimately, it identifies where the brand promise is broken.
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InMoment XI
OCTOBER 18, 2010
The brand promise is the expectation that you set about your brand with your customers. Each of your touchpoints reinforces and fulfills the brand’s promise. Creating a customer interaction map forces you to think about the customer lifecycle and to consider or visualize the experience at each touchpoint – and ultimately, it identifies where the brand promise is broken.
Service Untitled
OCTOBER 20, 2010
Service Untitled The blog about customer service and the customer service experience. Home About Service Untitled Subscribe for Free Consulting Contact Archives Customer satisfaction survey reflective of weak economy Cheryl October 20, 2010 Customer Satisfaction No Comments Would you ever think there would be a customer satisfaction survey about soda preferences?
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