Sat.Mar 19, 2016 - Fri.Mar 25, 2016

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Beyond Journey Mapping to Customer Co-Creation

InMoment XI

In their book, The Future of Competition: Co-creating Unique Value with Customers, authors C. K. Prahalad and Venkat Ramaswamy suggest that “Informed, networked, empowered, and active consumers are increasingly co-creating value with the firm. The interaction between the firm and the consumer is becoming the locus of value creation and value extraction.

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Make More Human Emotional Connections (Video)

Experience Matters

In a recent speech I gave at the Customer Experience Professionals Association (CXPA.org) CustomerSpark event in Dallas, I talked about the importance of focusing on emotion. Give that we’ve called 2016 “The Year of Emotion,” this will be a popular topic for Temkin Group this year. Here’s a short snippet from my speech where I discuss the […].

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5 Reasons Why You Don’t Like Change

Steve DiGioia

you've got big shoes to fill if you want to be the boss This original article was written by Steve DiGioia. They just hired some hotshot new manager…thinks he’s going to shake-up the place. Maybe, maybe not. Only time will tell. He lines his office walls with photos, awards and commendations from local newspapers and businesses. His desk is covered with assorted trinkets and babbles.

Policies 179
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How To Boost Customer Desire vs Tolerance Of Your Experience

Customer Bliss

Customer desire is an emotion, and emotions can bond you with your customer. Companies that understand the powerful emotional pull of customer desire obsess about getting to know their customers and learning their desires. (And sometimes those desires can be simple. Go back to listening to customers and learn how achievable customer desire may be.).

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Beyond Journey Mapping to Customer Co-Creation

InMoment XI

In their book, The Future of Competition: Co-creating Unique Value with Customers, authors C. K. Prahalad and Venkat Ramaswamy suggest that “Informed, networked, empowered, and active consumers are increasingly co-creating value with the firm. The interaction between the firm and the consumer is becoming the locus of value creation and value extraction.

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Why businesses need to use social media as a customer service channel by Elena Lockett

ijgolding

Is it just me or do you find it weird when you search for someone on social media and you can’t find them? The same goes for businesses. If you don’t offer your customers numerous ways to contact you, the likelihood is the customer’s opinion of you is going to go down. Even if you have a Twitter account for promotional aspects only, you’re missing out on a whole world of customer service you could offer.

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Forward To New eBook on Customer Success

Kerry Bodine

This is my forward to Guy Nirpaz’ s new eBook on customer success, Farm Don’t Hunt , available today on Amazon. The disciplines of marketing and sales have traditionally owned a controlling stake in building customer relationships. On the surface, this makes a certain amount of sense: We need to make customers aware of our offerings and get them in the door.

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Beyond Journey Mapping to Customer Co-Creation

InMoment XI

In their book, The Future of Competition: Co-creating Unique Value with Customers, authors C. K. Prahalad and Venkat Ramaswamy suggest that “Informed, networked, empowered, and active consumers are increasingly co-creating value with the firm. The interaction between the firm and the consumer is becoming the locus of value creation and value extraction.

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Report: The Federated Customer Experience Model

Experience Matters

We published a Temkin Group report, The Federated Customer Experience Model. Here’s the executive summary: When a company starts its customer experience (CX) journey, it often establishes a centralized team to build the necessary internal capabilities and catalyze change. However, that team’s effectiveness can be limited by a number of things, including divided attention within lines […].

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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Video: Ian Golding & Mark McArthur Christie on ‘The Rise of Customer Experience’

ijgolding

Those who know me well will testify to the fact that when it comes to the subject of Customer Experience, I like to talk! In fact, Mrs Golding will argue that it is nigh on impossible to get me to stop! There is no denying that when you are passionate about a subject, it is enjoyable talking about it. So when Mark McArthur Christie and James Freeman-Gray from my good friends at Rubuss asked me if I would talk about my passion in front of a camera, it was impossible to refuse.

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Hospitality: The “What Have You Done For Me Lately” Industry

Steve DiGioia

yesterday's service awards won't help your upset customer today! This original article was written by Steve DiGioia. The hospitality industry is the most unique in the business world because we don’t sell a product. We sell “ service.”. Whether it’s the hotel rooms, the soothing spa, a great Olympic-sized pool or multiple fantastic restaurants throughout a resort, they mean nothing to the guest if the overall experience is lacking.

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Optimize NPS Questions Across Any Device

InMoment XI

Our most recent metrics indicate that more than one fourth of respondents take surveys on mobile devices these days! To get accurate results, it is necessary to optimize content for mobile use. Check out this step-by-step guide on a few ways to create an optimized experience for a Net Promoter Score® question across any device. View Article.

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Predictability in an Unpredictable World: Consistency and the Power of Brand

Michelli Experience

Based on the opinion of many people far smarter than me, it appears that humans have been on a journey to bring order to chaos from the beginning of time. In fact, the great graphic artist M. C. Escher once noted “we adore chaos because we love to produce order.”. So think about the world today and the chaos which envelops you and your customers. A few moments of reflection result in the conclusion that UNCERTAINTY ABOUNDS!

Brands 126
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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One-Page Journey Mapping for Contact Centers

NICE inContact

I recently did a webinar with CRMXchange on one-page journey mapping for contact centers. With over 230 people in attendance, there were great conversations and a lot of interest on this topic. In today’s hyper-modern world, understanding and managing the customer journey is a best practice for staying competitive, yet journey mapping can be time-consuming and complex and overwhelming at first.

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A Quick Guide to Comparing In-House Vs. Outsourced Contact Center Costs [Slideshare]

BlueOcean

Your contact center goals are to achieve cost-effectiveness and efficiency while also delivering exceptional service experience to your customers. The challenge is, how does that translate into numbers? Calculating contact center costs in order to build a business case for outsourcing depends upon a complex array of factors and considerations. We want to make it easy for you.

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Optimize NPS Questions Across Any Device

InMoment XI

Our most recent metrics indicate that more than one fourth of respondents take surveys on mobile devices these days! To get accurate results, it is necessary to optimize content for mobile use. Check out this step-by-step guide on a few ways to create an optimized experience for a Net Promoter Score® question across any device.

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Generation Z and the Customer Experience: What You Need to Know

Help.com

Forget everything you think you know about millennials. Generation Z is on the rise and will soon be taking over the consumer market. But what do we really know about them? Marketers have been researching how to connect with Gen Z for years and have identified the group as screen addicts with short attention spans.

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Navigating the Future: Unveiling Trends and Bold Predictions in Customer Experience

Ready to explore 2024’s CX landscape? Join experts from SMG and guest Forrester as they discuss prominent trends actively shaping the industry and dive into a stack of bold predictions for the year ahead. Will the average customer experience improve? How can leaders leverage their CX metrics to establish financial linkage? What will global firms achieve using customer-facing generative AI?

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This Week in Enterprise Tech with inContact

NICE inContact

Rajeev Shrivastava, Chief Strategy Officer at inContact, recently sat down with Fr. Robert Ballecer for This Week in Enterprise Tech at Enterprise Connect 2016. Hear what Rajeev had to say about inContact’s cloud contact center solutions , our strategy for leading the market in cloud technology, and how customers can properly deploy our solutions to meet their business needs.

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NPS, CSAT, or CES: What’s the True Measure of Customer Loyalty?

CX Journey

Image courtesy of avrene Today I'm pleased to share a guest post by Adam Rogers at Kayako. There is an abundance of metrics out there that can measure the quality of your customer support. But which one really shows how loyal your customers are? When measuring customer support, metrics help you see whether the service you’re providing meets the expectations of your customers.

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Optimize NPS Questions Across Any Device

InMoment XI

Our most recent metrics indicate that more than one fourth of respondents take surveys on mobile devices these days! To get accurate results, it is necessary to optimize content for mobile use. Check out this step-by-step guide on a few ways to create an optimized experience for a Net Promoter Score® question across any device.

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Generation Z and the Customer Experience: What You Need to Know

Help.com

Forget everything you think you know about millennials. Generation Z is on the rise and will soon be taking over the consumer market. But what do we really know about them? Marketers have been researching how to connect with Gen Z for years and have identified the group as screen addicts with short attention spans. But soon this group of consumers will soon have all of the buying power.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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The Power of Video in the Field of Customer Service {Guest post by Alleli Aspili}

Michelli Experience

Living in the information age where there’s YouTube, from which hours are consumed for entertainment, as well as different social media platforms like Facebook and Twitter—everything has evolved to accommodate a more visual and tech-savvy generation. Companies, together with their tech support divisions should consider incorporating videos in their operation, as it has become a channel where people absorb tons of complex information nowadays.

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Is It Time to Create a Hassle Map?

CX Journey

Image courtesy of Phillie Casablanca How do you identify, measure, and resolve painpoints and difficulties that your customers experience when they are trying to do some job with your products? I'm a huge advocate of journey maps as a tool to help you walk in your customers' shoes in order to better understand the steps they go through to do some job or to achieve some task with your organization.

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Imagine if Every Company had a Chief Customer Officer

Beyond Philosophy

In this series, professionals debate the state – and future – of their industry. Read more here , then write your own #MyIndustry post). It’s not as lonely at the top as it once was. Where the standard C-Suite many years ago was a triumvirate of power shared between the CEO, the COO, and the CFO, today there are CIOs and CMOs, too. Now, I propose they make a little more room for the latest addition to the leadership: The Chief Customer Officer (CCO).

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To WOW Customers, Listen and Care

Customers That Stick

We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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An Inside Look at the Customer Experience Strategy of Mercedes-Benz

PeopleMetrics

Joseph A. Michelli’s recent book, Driven to Delight , is centered on the customer-centric transformation and ongoing customer experience strategy at Mercedes-Benz USA. After reading the book, I had a few questions about some of the content and strategies Joseph covered. And here’s what resulted from the exchange. George Jacob: Joseph, what compelled you to write about the customer experience transformation at Mercedes-Benz USA?

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Are You Effectively Listening to Understand Your Customers?

Wired and Dangerous

We are in the peak of the season of hyperbole. Spend a few minutes listening to the scream of the media and you learn, according to some pundit, every candidate is a saint, insane, or Satan. You finally dull the drone of the drivel by changing channels or simply ignoring the junk. What do you do with customer complaint magnification? How do you ferret out certainty from behind the customer’s emotional camouflage?

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Your Secret Weapon for Hiring the Best Talent in 2016

Beyond Philosophy

Hiring people is one thing. Getting them engaged about their employee experience after they are hired is something else. However, in the job market we find ourselves in 2016, the two activities are critically important and intrinsically linked. The job market conditions are changing. Fortune ran an article at the end of last year that said, “It looks like the ‘jobless recovery’ has finally breathed its last breath.