The Insight Trifecta
InMoment XI
MARCH 4, 2015
“Customer Insights” is one of the most ubiquitous terms in the industry, possibly only surpassed by “Actionable,” “Big Data,” or “Predictive Analytics.” A quick search of LinkedIn reveals that 407,416 members have the term “Customer Insights” in their profile. Unfortunately, with ubiquity comes polysemy. The only common thread among professionals who complain that they are.
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