To WOW Customers, Listen and Care
Customers That Stick
MARCH 20, 2016
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Customers That Stick
MARCH 20, 2016
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Amity
MARCH 20, 2016
When was the last time you enjoyed corresponding with the proverbial used car salesman? That’s what I thought. I don’t remember either. We’ve all had experience with good and bad vendors. What sets the good ones from the bad? My best experiences have been with people who listened to what I needed, educated me on the possible solutions, and offered solutions that best matched my requirements.
Smith+co CX
MARCH 20, 2016
David Wheldon, President of the World Federation of Advertisers, couldn’t have been blunter in his warning shot to those brands dead-set on replacing marketing resource with digital tools and advertising platforms. In a scathing address at the recent ISBO conference, the RBS Group CMO said that those companies who do this are forgetting to build a distinctive brand and failing to understand the customer.
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