Sun.Mar 20, 2016

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To WOW Customers, Listen and Care

Customers That Stick

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Be a Strategic Partner to Win & Retain Revenue

Amity

When was the last time you enjoyed corresponding with the proverbial used car salesman? That’s what I thought. I don’t remember either. We’ve all had experience with good and bad vendors. What sets the good ones from the bad? My best experiences have been with people who listened to what I needed, educated me on the possible solutions, and offered solutions that best matched my requirements.

Roadmap 56
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Marketing ain’t no noun

Smith+co CX

David Wheldon, President of the World Federation of Advertisers, couldn’t have been blunter in his warning shot to those brands dead-set on replacing marketing resource with digital tools and advertising platforms. In a scathing address at the recent ISBO conference, the RBS Group CMO said that those companies who do this are forgetting to build a distinctive brand and failing to understand the customer.