Mon.Sep 05, 2016

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Be Rational About Your Irrationality!

Beyond Philosophy

You are irrational. Your friends are irrational. Your boss is irrational. Unless you happen to know a Vulcan, everyone you know is irrational. I am irrational, too. People are irrational by nature. Irrational behavior makes some business leaders nervous; it is so unpredictable and hard to track. However, hard to track or not, emotions and the psychological responses they trigger affect our buying decisions.

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5 Top Customer Service Articles For the Week of September 5, 2016

ShepHyken

Each week I read a number of customer service articles from various online resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too. Create Great Customer Experiences with These Three Principles by Opinurte Team. (Opinurate) Matt Watkinson has worked with some of the biggest businesses in the world on customer experience strategy, service design, websites and mobile apps.

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The 5 Telltale Signs You Are in a Customer Maturity Phase (or Why You Really Do Need Customer Success)

Amity

In the early stages of your SaaS business, the focus is rightly on building the product, developing the market, forming new partnerships, securing early adopters and converting trials into customers. All the energy, and then some, is placed in accomplishing these primary goals. But often, a business transitions from the new customer acquisition phase to the revenue (MRR) protection and revenue growth phase without realizing it.

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Reinventing Digital Marketing and More | CMO Perspectives (5th September, 2016)

Customer Interactions

Summer holidays are wrapping up for almost everyone around the northern parts of the world. Which means back to business for September, although we must say that this summer the industry content has been some of the best and our CMO Perspectives blog has been filled with insights and delights. This week is no different with pieces from Hootesuite, Smartfinds, Timothy Hughes, Bill Carmody, and AdAge to name a few.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Is silo mentality hurting your customer experience?

Vonage

Silos may be a great way to store grain, but if you apply this idea to the organization of people, it can damage customer experience. From departments to regional offices to different communication channels, silos are an unavoidable part of business structure. What is avoidable, however, is “silo mentality,” in which departments are isolated, proprietary, and competitive, and which can have a negative impact on customer experience.