Maximizing the “Uncontrollable” in the B2B Customer’s Journey
InMoment XI
MARCH 9, 2017
For many business-to-business (B2B) companies, relationships with customers are ongoing, which gives these companies the opportunity to improve on relationships over time. Typically, these companies first take the information they obtain from customer journey mapping to make internal improvements to their own processes with an eye toward making the customer experience better.
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