Optimove makes it practical to manage and optimize infinite customer journeys, in which each customer determines what comes next. With Optimove, marketers re-imagine traditional, funnel-based customer journey maps to most effectively communicate with each individual customer in the context of their actual activities, behaviors and preferences. Customer data, prior campaign responses and predictive behavior modeling are used to identify the most important intervention points – and the best kinds of responses and activities for each – that brands can leverage to maximize customer engagement and loyalty.

Optimove’s predictive micro-segmentation technology powers the delivery of tailored messages, offers and promotions to individual customer personas, fostering both improved short-term engagement and long-term brand loyalty. Optimove’s predictive marketing engine applies mathematical and statistical models to transactional, behavioral and demographic data in order to predict future customer behavior and value. Customers with similar expressed or implied characteristics and preferences are grouped into dynamic micro-segments, which are the building blocks of your hyper-personalized relationship marketing campaigns.