ClearAction

FEBRUARY 27, 2016

5 Ways to Make Marketing More Strategic Lynn Hunsaker. As Marketing departments take a bigger role in customer experience management, a more holistic perspective allows your company rise to the top of the field. Supporting the entire customer lifecycle, for example, is a goal that most Marketing organizations still grapple with. Everyone acknowledges that customer retention is more cost-effective than acquisition, yet Marketing tends to put the majority of its resources in awareness-building and

Marketing 98

Marketing Metrics Connections Customer Retention 98

Kate Nasser

FEBRUARY 27, 2016

Leadership Hurdle: Do you know how to counteract the power of negativity? First, understand these human reasons for negativity's draw. Latest fr Kate Nasser, The People Skills Coach™. The post Leadership Hurdle: 5 Human Reasons People Are Drawn to Negativity appeared first on KateNasser.com.

Leadership 46

Leadership How To Employee Engagement Engagement 46

ClearAction

FEBRUARY 27, 2016

5 Ways to Make Marketing More Strategic. As Marketing departments are taking a bigger role in customer experience management, a more holistic perspective will allow your company rise to the top of the field. Supporting the entire customer lifecycle, for example, is a goal that most Marketing organizations are still grappling with. Everyone acknowledges that customer retention is more cost-effective than acquisition, yet Marketing tends to put the majority of its resources in awareness-building a

Marketing 55

Marketing Metrics Connections Customer Retention 55