Election Poll Failure: Do CX professionals Face a Similar Fate?
InMoment XI
DECEMBER 15, 2016
On Wednesday morning of November 9th people all over the world were asking, “How did the pollsters get it so wrong? Have we lost our ability to understand the true sentiment and intentions of a population using surveys, questionnaires and polls?” For those of us in the customer experience space, these results made us step.
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