A Service Company Grows By Introducing a New Service
Middlesex Consulting
JANUARY 8, 2017
All services businesses are trying to grow revenue and profit. One of the easiest ways to accomplish this objective is to sell a new product to an existing customer. This post discusses a new service being offered in the U.S. by Verizon to its Fios customers. If the first rule of growing services businesses is to sell new products to existing customers, then the second rule has to be the new products should be “adjacent” to existing services.
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