Sun.May 08, 2016

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On Fear And Daring

Kerry Bodine

I stood unsteadily on the side of the mountain, desperately clutching a thick chain that had been anchored deep into the rock next to me. My vision narrowed. My breath became shallow. My legs started to shake violently. I found myself unable to move. Several feet away, the trail that I was on abruptly ended, and a sheer cliff met the ground 1000 feet below.

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The Exceptionally Easy & Profitable Uses of Customer Co-creation

C3Centricity

One of my clients, who is following the 50 weekly actions for customer centric excellence described in Winning Customer Centricity, asked me for some further ideas on co-creation. Since working more closely with customers is the best way to understand, satisfy and delight them, I am impressed that she is taking co-creation even further. In fact, I […].

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8 Ways to Be Your Customer’s Hero

Customers That Stick

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Feeling Pressure to Grow Service Revenue – Welcome to the Club

Middlesex Consulting

It is 2016 and the world of the services executive is changing at a historical pace. You have to run faster than ever merely to stay in the same place. And one area that is causing you major grief is growing your revenue. Actually, you may be suffering from the “Boiling Frog Phenomenon” • If you drop a frog into a pot of boiling water, it will frantically try to escape.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Journey Mapping: Start With Your Hypothesis

Heart of the Customer

I’m on the plane back from the CXPA Insights Exchange – our annual conference where we get to share best practices and help develop as CX professionals. I had just led a discussion on journey mapping best practices, where representatives from organizations as diverse as telecommunications, healthcare, and even government swapped ideas and asked questions […].