The Biggest VoC Problem. and How to Solve It
CX Journey
MARCH 4, 2016
Do you know about the biggest problem with VoC today? Why do we listen to customers and other constituencies today? To learn. To understand. We can't transform something we don't understand. We listen. We understand. We transform the experience. So, what's the biggest problem with VoC today? Well, VoC. OK. Not quite. The problem is all of the data that listening generates.
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