Changing the CX Auto Sales Environment
InMoment XI
JANUARY 5, 2017
I love reading research about the future of auto retail. Last year’s research from Deloitte entitled, “The Future of Auto Retailing,” spoke to the need for retailers to move from a “product based” mindset to a more customer-centric value model. But most everyone’s thinking is still limited to the confines of the traditional showroom sales model.
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