For Car Dealers, Consumer Satisfaction Pays
InMoment XI
APRIL 28, 2016
Article published in WardsAuto, April 28, 2016 Author: Steve Finlay / WardsAuto There’s little point in dealers striving for high customer-satisfaction scores unless they financially benefit, an auto-retailing insider once noted. “Happy customers alone aren’t strong incentives.” Now, MaritzCX, a customer-experience software and services firm, has done a study gauging moneywise how much customer treatment.
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