Guest Blog: The Customer Experience is Not Just for B2C
ShepHyken
JULY 13, 2018
This week we feature an article by Christa Heibel about how investing in a personalized customer experience can create life-long customers in the B2B space. – Shep Hyken. If you’ve been habituated to think that the customer experience (CX) is strictly for B2C (business serving customers) verticals, you’re not alone. Most businesses have traditionally focused on separating the customer experience from B2B (business serving other businesses) channels, or not giving it adequate attention because o
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