Leading questions: Definition, examples, and why you should avoid them
delighted
MAY 11, 2022
As a survey creator, you need to know what your customers or employees are thinking – and you want insights that you can take action on. But, what would happen if you asked certain questions that lead survey respondents to answer in a favorable way – also known as leading questions – without even knowing it? The answer? Asking leading questions can do far more harm than good for your survey program.
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