C3Centricity

JULY 2, 2016

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding. They need to be clear and consistently represented in all your communications. If you’re having issues with your own brand in either of these areas, then you’ll find the following article both interesting and valuable.

Brands 159

Brands Marketing Advertising Measurement 159

Maz Iqbal

JULY 2, 2016

If you want to attract customers then you must have something that pulls customers to you. If you happen to be in the business of selling fine chocolates then good service is necessary but insufficient. In the fine chocolate business the ‘product’ matters. By ‘product’ I mean both the quality (taste) of each chocolate and … Continue reading "Mary: What Kind of a Difference Does Generosity Make?".

Customer Centricity 48

Customer Centricity Customers Loyalty Customer Service 48

C3Centricity

JULY 2, 2016

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding. They need to be clear and [.]. The post What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes appeared first on C3Centricity.

Brands 120

Brands Marketing How To Measurement 120

Maz Iqbal

JULY 2, 2016

If you want to attract customers then you must have something that pulls customers to you. If you happen to be in the business of selling fine chocolates then good service is necessary but insufficient. In the fine chocolate business the ‘product’ matters. By ‘product’ I mean both the quality (taste) of each chocolate and … Continue reading "Mary: What Kind of a Difference Does Generosity Make?".

Customer Centricity 48

Customer Centricity Customers Loyalty Customer Service 48

Advertisement

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

Customers