Sun.Jul 17, 2016

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Five Rules of Observation and Why it’s Hard to Do Effectively

C3Centricity

One of the best ways to a deeper understanding of your customers is to watch and listen to them whenever you can. Observation and listening are powerful but often underutilised tools of the marketer. It is, therefore, disappointing that so many companies run to conduct market research, usually a qualitative study, as a first step [.]. The post Five Rules of Observation and Why it’s Hard to Do Effectively appeared first on C3Centricity.

Study 120
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How to Build Customer Loyalty through Consistency

Customers That Stick

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Loyalty 91
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Five Rules of Observation and Why it’s Hard to Do Effectively

C3Centricity

One of the best ways to a deeper understanding of your customers is to watch and listen to them whenever you can. Observation and listening are powerful but often underutilised tools of the marketer. It is, therefore, disappointing that so many companies run to conduct market research, usually a qualitative study, as a first step to improved customer understanding.

Exercises 120
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Management #PeopleSkills: How Procedures Quietly Block Listening

Kate Nasser

Don't let procedures block listening. Use management people skills to ensure these 4 situations don't ruin your success. Tips from The People Skills Coach™. The post Management #PeopleSkills: How Procedures Quietly Block Listening appeared first on KateNasser.com.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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An Unexciting But Critical Customer Service Job

Middlesex Consulting

If you sell either reactive or proactive services, or directly support people who do the selling, then you must be concerned with database integrity. After all, how can you sell a plan without having accurate installed base and contact information? This is what I am talking about: Customer name, contact information, and summary of past transactions and conversations for both you and the whole service team.