Gravy Analytics Adds New eSports, Ride Share Driver and Toy Store Audiences
February 26, 20019
Gravy Analytics is excited to launch 15 new audiences for use in digital advertising campaigns. These new audiences make it easy for marketers to reach their target audience, using information about where people go – and what they do – in the real world.
Included in this month’s release are:
eSports Enthusiast– Mobile users interested in video games and esports competitions. Suitable for use by video game publishers and console manufacturers. Be sure to check out Gravy’s ‘Gamers’ audience, too!
Ride Share Driver – Mobile users that have a high visitation patterns to airports, train stations, and other pickup spots. Perfect use by resorts, hotels, entertainment destinations, tourist attractions and more. Take your marketing message beyond radio and billboards to reach mobile consumers on-the-go.
Toy Store Shopper – Mobile consumers recently observed at toy stores. Ideal for retailers to connect with families with a special promotion or offer. Or, reach even more shoppers with our ‘Mall Lovers & Frequent Shoppers‘ and ‘Recent Retail Visit By Brand’ audiences.
Browse all new audiences, below, or download the full list of Gravy Audiences available today.
| Audience | Description |
|---|---|
| Graphic Design | Mobile users that have attended B2B events and venues related to Graphic Design |
| Social Responsibility Enthusiast | Mobile users that attend venues and events with an emphasis on charity and being environmentally friendly |
| Photography Enthusiast | Mobile users that show an interest in photography via visitation to specialty stores and events |
| Car Modification Enthusiast | Mobile users that visit venues and events focused on car upgrades and modifications |
| Recent Retail Visit by Shopper - Fry's Electronics | Mobile users that recently visited a Fry's Electronics |
| Drawing and Painting Enthusiast | Mobile users that visit venues and events focused on painting and drawing, like classes, community events, and specialty art stores |
| Hair Salon or Barbershop Visitor | Mobile users that visit barbershops and or hair salons |
| Toy Store Shopper | Mobile users that shop at toy stores |
| Manicure and Pedicure Enthusiast | Mobile users that visit manicure and pedicure venues |
| Spa Visitor | Mobile users that visit spas |
| Shoe Shopper | Mobile users that visit stores that specialize in selling shoes |
| Casual Food Diner - BJ's Restaurant & Brewhouse | Mobile consumers recently attending a BJ's restaurant |
| eSports Enthusiast | Mobile users that show an interest in video games and esports competitions |
| Diners - BBQ | Mobile users that visit BBQ restaurants |
| Ride Share Driver | Mobile users that likely are ride share drivers based on their high visitation patterns to airports, train stations, and other pickup spots |
Ready to give Gravy Audiences a try? Contact us today.
